How to fight the recent Google Penguin updates [infographic]

Have you been faced with a difficult choice lately involving the recent Google Penguin updates that have occurred throughout this year?

Google has been doing a great job trying to clean up their algorithm this year and it comes at the expense of many websites.

The truth is, if  you are taking a clean diverse web marketing approach there is a good possibility you have been able to dodge the penguin bullet but not everyone can be so...

By Maciej Fita, 04 October 2012, 0 comments. Categories: Organic Search, Search Marketing, Social Media Marketing.

Marketing on the move: How to make m-commerce work for you

There is a storm brewing across the retail sector and the winds of change are leaving no corner of the retail landscape untouched. 

Ten years ago, the transformational storm of the internet gave rise to e-commerce.  Today mobility is at the eye of the storm. In particular, the growing use of internet-enabled mobile devices such as smartphones and tablet computers to research, compare, review and purchase products and services.

Retailers looking for new ways to drive revenue, secure competitive...

By Timo Ronkainen, 15 August 2012, 0 comments. Categories: Paid Search, Search Marketing.

Google supercharges social ads with Wildfire acquisition

Can Google set the world of social media marketing alight with its latest acquisition?

Google has acquired Wildfire Interactive, the New Zealand-based Web2.0 marketing startup, adding a much needed social element to the search giant’s digital advertising arsenal.

Wildfire employs around 400 people, running ads for at least 30 of the top 50 brands. It was acquired for a reported $350m.

The company’s marketing software allows brands to serve social marketing content and ad...

By Matt Henkes, 02 August 2012, 0 comments. Categories: Data-driven marketing, Search Marketing, Social Media Marketing.

Changes to Google Website Optimizer - what it means for you

Website Optimizer is Google’s tool to allow companies, businesses and website owners to test and optimise their websites for free, allowing them to improve their sites and essentially increase their value.

As of the changes due on August 1 2012 when Google’s Website Optimizer will no longer be available as a standalone product, website and business owners will instead be forced to use Content Experiments, which is part of Google Analytics.

This may sound like a move that will...

By Jason Mills, 22 July 2012, 0 comments. Categories: Data-driven marketing, Search Marketing.

Link exchanges: bad for SEO and usability

The search engines use links (along with a multitude of other factors) to help determine a site’s reputation.

Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link to, what “neighborhood” links are...

By Nick Stamoulis, 13 June 2012, 0 comments. Categories: Organic Search, Search Marketing.

Blanket porn opt-in filter would be a mistake, says Google

Forcing UK internet users to opt-in for access to online porn wouldn't be very effective and would do nothing to help parents educate their children on the dangers of the internet, a Google spokeswoman said this week.

The UK government has been wrestling with the question of adult content on the internet; specifically how to protect innocent children from the heaps of filth available online.

It is currently consultation with ISPs is the suggestion that internet smut filters be imposed across the board, and...

By Matt Henkes, 25 May 2012, 0 comments. Categories: Commerce, Search Marketing.