Guest blogging: Worth the risk?

Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

Now, in...

By Amy Edwards, 01 July 2013, 0 comments. Categories: Branding, Commerce, Content Marketing, Organic Search, Search Marketing.

Google Glass is “the next iPhone” says analyst, prime for marketing?

Wearable computing has taken headlines by storm recently; from wrist-based such as the Kickstarter-success Pebble, to those sitting on your nose like Google’s Glass. Amid concerns and “fashion” issues; many wondered whether these devices would take off, alongside privacy concerns.

Well it looks like it will, it looks like it will be big, and due to the popularity we’re left thinking how it could be great for some innovative marketing.

According to a new report by...

By Ryan Daws, 21 June 2013, 1 comment. Categories: Advertising, Commerce, Search Marketing.

Why Google’s Content Experiments API is part of the larger plan

Many marketers who want to perform split or multivariate tests have little to no budget for it. That’s the nature of the space - companies are always looking to do more with less. So when Google shut down Google Website Optimizer and launched Content Experiments inside Google Analytics, many in the space were rightly concerned. The relatively full-featured tool was going away, replaced by a competent, but lacking, replacement. The move drew considerable ire, and left many marketers asking the same...

By , 12 June 2013, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

5 tips to improve your click through rate on Google+

Just like anyone else in the industry, I’m a massive fan of social media and right now Google+ is definitely in my top two. In my opinion, Google’s often over-looked social network is one of the best places for socialising, sharing and just generally discovering great content that you actually want to read and view. Unlike LinkedIn, its communities are moderated pretty effectively and are relatively spam-free and unlike Facebook, the network is also fairly free of pointless advertising thus far –...

By Amy Edwards, 11 June 2013, 0 comments. Categories: Data-driven marketing, Search Marketing, Social Media Marketing.

Jean Michel Jarre: YouTube not bad guys in artist rights debate

For many people, the idea of browsing YouTube to listen to music for free is almost second nature. Even when some videos get whacked, the sheer amount of uploads per day makes it impossible for the big labels to keep up.

The issue of an artist’s intellectual property has therefore been a thorny one for the past 10 years. Yet, for Jean Michel Jarre, speaking at the biennial World Creators Summit in Washington DC earlier this week, all artists, not just musicians, need to speak up for their rights –...

By James Bourne, 07 June 2013, 0 comments. Categories: Branding, Publishing, Search Marketing, Video & Audio Marketing.

It’s here: Penguin 2.0 shakes up SERPs

Wednesday was the day black-hat spammers and less than squeaky clean SEOs were dreading – the day Penguin 2.0 was unleashed on the SERPs.

Now, we knew the update was going to be big and we knew it was due any day now but the update still caught a lot of us off guard, especially here in the UK because it hit overnight, while we were sleeping peacefully – blissfully unaware of the aggressive attack that was taking place by our favourite...

By Amy Edwards, 30 May 2013, 1 comment. Categories: Organic Search, Search Marketing.

Google’s advertising under fire by FTC

It’s not the first time Google has come under scrutiny by the FTC, but this time it’s whether the world’s favourite search engine is using its advertising platform to harm the competition.

“With great power, comes great responsibility” is a quote which comes to mind when speaking about a giant like Google, and I’m not sure Spiderman would approve of how Google is handling its responsibility to provide fair ground for advertising.

According to

By Ryan Daws, 24 May 2013, 0 comments. Categories: Advertising, Branding, Campaigns, Commerce, Search Marketing.

Should you be worried about Google’s upcoming Summer of Love?

By Amy@BubbleJobsUnless you’ve been living under a rock or you’ve been away from home for the last week or so, you’ll have already heard that the next Penguin update is officially on its way and Google has a whole host of changes planned that might/will affect the SEO industry in 2013.

I covered everything Matt Cutts mentioned in his webmaster video on Tuesday so I’m not going to go through all that again. Instead, I...

By Amy Edwards, 22 May 2013, 1 comment. Categories: Branding, Organic Search, Search Marketing.

Why you need to focus on Google+ to increase your rankings

More than half of all internet searches are completed through Google and some estimates put the figure even higher than that so if a business wants its website to be visible in search results it needs to use all of the tools and tactics at its disposal – and that includes Google+.

Often referred to as the poorer rival to the Facebook juggernaut, Google+ is actually a powerful and unique tool in the world of content marketing and search engine...

By Maciej Fita, 21 May 2013, 0 comments. Categories: Branding, Organic Search, Search Marketing.