Google squares up to CNIL for round three of privacy row

Google’s difference of opinion with the Commission Nationale de l’Informatique et des Libertes (CNIL) over its privacy strategy is to reach a head next week when representatives will meet to discuss the issue.

The dispute is over Google’s updated privacy policy, which allows Google to collate data from all their outlets, including Youtube, Gmail and Google+, and seamlessly assimilate them. The CNIL is concerned about how the change will affect users from a legal standpoint.

The change was...

By James Bourne, 18 May 2012, 0 comments. Categories: Search Marketing.

How often should I check analytics?

Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it.

That’s why it’s necessary to set up a Google Analytics account.

Google Analytics is a free tool...

By Nick Stamoulis, 17 May 2012, 0 comments. Categories: Commerce, Data-driven marketing, Search Marketing.

Bing integrates social search with nifty new sidebar feature

Microsoft is introducing deep integration with social networks to Bing, aiming to bring more personal relevance to its user search experience.

Bing has been steadily chipping away at the dominance of Google over the last three years, and yesterday its software giant creator Microsoft announced the new deep integration with Facebook.

Successfully weaving social...

By Matt Henkes, 11 May 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.

Google changes AdWords ad rotation: Not for the better

Yesterday on the Inside AdWords blog, Google announced a new change to AdWords and the way adverts are rotated.

Advertisers have the option to rotate adverts in three ways. Optimise for Clicks, Optimise for Conversions or Even Rotation. We always test adverts on the Even Rotation setting as it allows you to split test your adverts and find out what copy works.

Over time, this can...

By Gareth Morgan, 02 May 2012, 0 comments. Categories: Advertising, Data-driven marketing, Organic Search, Search Marketing.

Google+ revamped after getting 170 million users

Google has revamped its Google+ service, after announcing it has more than 170 million users signed up.

Taking inspiration from Twitter and Facebook, the social network now features trending topics and cover photos. It also includes a new Navigation bar placed on the left hand side, which is customisable to the user’s needs.

The redesign came after Google announced that 100m of its users have used the network at least once in the last month, whilst 50m used Google+ at least once a day throughout the...

By Dani Millward, 12 April 2012, 0 comments. Categories: Search Marketing.

Google to penalise over optimised websites in favour for content

Google has announced it will start penalising websites that are overfilled with SEO.

The major search engine told of the plans during SXSW, with Matt Cutts, Google’s Head of Search, speaking about how the company has been working on a new search penalty for websites that are over-optimised.

This means that websites with great content will be favoured in order to drive more traffic to them, rather than websites with strong SEO. Cutts said it was a way to ‘level the playing ground’ for...

By Dani Millward, 19 March 2012, 1 comment. Categories: Organic Search, Search Marketing.

Why Google+ is Good for Business [infographic]

Google+ Action

Google+ is good for business if you really work your profile and engage your audience. Just building a profile out is better than nothing but you have to use it if you want it to help grow your business. Let’s not forget that your profile will rank fairly high for...

By Maciej Fita, 12 March 2012, 0 comments. Categories: Search Marketing.