New report assesses content marketing best practices and why “age of infographics is dying”

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Content, content, content; it’s the mantra which every marketing team worth its salt today lives by. Yet focusing on quality over quantity should be the defining factor, according to a new study released by B2B analyst firm Clutch.

Almost 80% of the 300 survey respondents in the report agreed that increasing their company’s online visibility is the main goal of content marketing campaigns compared to the rest who prioritised lead generation. But how much is too much before you...

By James Bourne, 15 February 2017, 0 comments. Categories: Content Marketing, Search Marketing, Social Media Marketing.

How to create a business case for SEO investment

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SEO has always been a difficult channel to understand in terms of ROI; performance is driven through multiple tactics and trying to attribute sales to strategy is almost impossible.

It has left marketers in a position where they know they need to invest but are unsure how to quantify investment and more importantly forecast growth.

Attribution is made even more difficult due to the fact Google moved to secure search in 2013, resulting in marketers losing valuable keyword...

By Tim Grice, 04 January 2017, 3 comments. Categories: Search Marketing.

How will Google’s mobile first indexing impact your SEO campaigns?

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When publishing on the web, it’s not uncommon for marketers to serve different content between their mobile and desktop pages. However, the issue here is that Google ranks websites using a desktop crawl for all of their searches regardless of the device being used.

Whilst this has no effect on those searching the web through a desktop device, it can cause a significant problem for those searching on mobiles and tablets with many users on mobile search selecting results that appear to answer what...

By Simon Schnieders, 14 December 2016, 0 comments. Categories: Search Marketing.

What Google’s upcoming mobile search update means for marketers

From January 2017, Google is set to carry out its newest update to its mobile search algorithm.

The Google Interstitials mobile penalty is the second part to Google’s ‘mobile- friendly’ update and is set to penalise pages on mobile sites that show intrusive interstitials, such as unnecessary popups, that block content and impede the user experience.

With over half of all searches coming from mobile devices, it comes as no surprise that Google prioritises mobile search and wants to make the...

By Simon Schnieders, 09 November 2016, 0 comments. Categories: Search Marketing.

What Google's mobile indexing announcement means for marketers

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An announcement at the most recent PubCon by Google search analyst Gary Illyes set the cat among the digital pigeons.

The news that the search giant is shifting its approach to results accessed through mobile, has created the concern of ‘second class surfing’.

From a SEO perspective, when introduced, this will most definitely create disruption.

Initially, when Google announced they were working on a separate mobile index, many thought that we would end up with two mutually...

By Jonathan Moore, 08 November 2016, 0 comments. Categories: Mobile Marketing, Search Marketing.

Why your search results are the 'face' of your brand

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Today, due to the ubiquity of smartphones and their impact on consumer decision-making, location marketing is essential to how any business portrays itself to the world.

Nearly every search we do now returns maps and local results powered by diverse types of location data, from menus and product offerings to reviews and hours.

Your local search results are your brand in the eyes of the customer.

What this means is your brand is engaging in location marketing whether you do it...

By Jon Buss, 03 November 2016, 0 comments. Categories: Search Marketing.

How to protect your brand in a growing landscape of cyber threats

Brands of all sizes and across all industries are being affected by the growing threat from cyber criminals.

As the online landscape evolves, cyber criminals are becoming bolder and their methods of attack more sophisticated. As a result, it’s critical for organisations to develop, implement and continually assess a proactive online brand protection strategy.

To understand the level of risk that companies face, you just need to take a look at the latest cybercrime statistics from the Office of National...

By Charlie Abrahams, 12 October 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.

SEO: How to prepare for paid ads in the local pack

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Earlier this year, Google announced that it would begin showing paid ads within the local search pack results during the SMX Advanced Local Workshop.

We’ve since started to see this change ‘in the wild’ as Google rolls out a test phase, and it’s already having an impact on the organic visibility of businesses within the...

By Elliott Kirk, 06 October 2016, 0 comments. Categories: Search Marketing.

Businesses are more digitally aware – so why is marketing waste still so high?

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The technology sector’s impact on the digital marketing industry has in the last 10 years dramatically altered how brands engage with consumers. Marketing and advertising spend has continued to skyrocket, with global spend for 2016 set to surpass expectations by growing by 4.4% to $548.2 billion. At the same time, digital marketing understanding has grown. New tools for greater automation continue to emerge. First it was cookies and now...

By Ian O'Rourke, 29 September 2016, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience, Search Marketing.

Blog: The Great British Bake Off effect on sales and searches

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It’s a sad day for the country. Our Mary has said goodbye to Bake Off, claiming a fond ‘farewell to soggy bottoms.’

The judge and national treasure has stated that her decision is out of loyalty to the BBC ‘as they have nurtured me, and the show, that was a unique and brilliant format from day one.’

Mary, you’ll never know how much I’ll miss your facial expressions.

This week, I thought I’d take a look at how Bake Off phenomena...

By Olwen Shaw, 22 September 2016, 0 comments. Categories: Search Marketing, Social Media Marketing.