Marketing Tech News

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    Marketing budgets at record jump, according to IPA Bellwether Report

    James Bourne

    The latest edition of the IPA Bellwether Report, the quarterly document of marketing budgets published by Markit Economics on behalf of the IPA, has revealed that marketing budgets have seen their biggest increase in 14 years. The report is certainly one of the more positive to hit the stands, according to the IPA – and the figures certainly show why.

    About 1 week ago - 0 comments - Categories: Advertising, Industry, Research, SME Tips
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    Mobile devices will make up half of paid search clicks by 2015

    James Bourne

    The latest research report, this time from Marin Software, has uncovered a fascinating statistic: mobile devices will account for half of all paid search clicks by December 2015 if the current growth rate is maintained.

    About 1 month ago - 0 comments - Categories: Advertising, Mobile, Research
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    Apple most desired mobile brand in emerging markets, research finds

    James Bourne

    The latest research, this time from mobile marketing provider Upstream, has revealed that Apple is the most liked brand in the developing world, even though Android phones are more accessible to use. The research, compiled in the report ‘The Next Mobile Frontier’, polled over 4500 consumers in Brazil, China, India, Nigeria and Vietnam – three BRIC countries and one MINT country – and found that 32% of respondents wanted iDevices most, followed by Samsung (29%) and Nokia (13%).

    About 1 month, 3 weeks ago - 0 comments - Categories: Apple, Brands, Research
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    Candy Crush Saga most popular app in 2013, according to App Annie

    James Bourne

    The latest app trends report from analytics provider App Annie has revealed good news for the UK industry; Candy Crush Saga was the most popular app by number of downloads in 2013. The app, from developer house King, beat off competition from other perennial gaming app powerhouses, including Subway Surfers (2nd), Temple Run 2 (3rd), and Angry Birds (6th). Yet when it came to revenue, Candy Crush Saga finished second behind GungHo Online’s Puzzle & Dragons.

    About 2 months, 3 weeks ago - 0 comments - Categories: Apps, Branding, Brands, Research
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    Two in three people “too embarrassed” to wear Google Glass

    James Bourne

    Two thirds of UK people surveyed claim they would not be comfortable wearing Google Glass products, according to a survey from LoveMyVouchers.co.uk. The survey, which asked 1132 of LoveMyVouchers’ subscribers, had pretty negative viewpoints for Glass all round.

    About 3 months, 2 weeks ago - 0 comments - Categories: AR, Brands, Reputation, Research
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    What are the key trends for video advertising in 2014?

    James Bourne

    MarketingTech has examined the benefits, challenges and opportunities within video advertising and marketing in 2013 – but what does the future hold? Christmas, of course, brings out all the big names in video marketing, with John Lewis’ ‘The Bear and The Hare’ Christmas ad ranking second in the UK’s best adverts of the year according to YouTube – even though it only launched in November.

    About 4 months ago - 0 comments - Categories: Advertising, Research, Video
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    Study reveals how eating popcorn nullifies effect of cinema advertising

    James Bourne

    A new research paper from Cologne University has revealed that cinemagoers who ate popcorn were less likely to feel the effects of advertising than their comrades. This isn’t to say, however, that advertisers would much prefer movie lovers to eat crisps, chocolate or ice-cream. The theory, according to the researchers, was that the brain’s “inner speech” – the subconscious act of pronouncing a new name – is disrupted by chewing.

    About 6 months, 1 week ago - 0 comments - Categories: Advertising, Branding, Brands, Reputation, Research
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    Apple world’s most valuable brand, replaces Coca-Cola

    James Bourne

    Apple has been named the world’s most valuable brand by Interbrand, bringing to an end Coca-Cola’s 13 year unbroken stay at the top of the chart. The soft drinks manufacturer finished 2013’s result in third position, with Google claiming the silver medal. IBM and Microsoft rounded off the top five.

    About 6 months, 3 weeks ago - 0 comments - Categories: Apple, Branding, Brands, Reputation, Research
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    Why every business leader should understand digital

    Shawn Cabral

    As the influence of the internet continues to play a larger role for a majority of businesses, having a digitally connected leader who is confident with using digital channels to support their business strategy is essential.

    About 9 months, 1 week ago - 0 comments - Categories: Industry, Reputation, Research, Social Media
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    Is Social Media putting extra strain on marketers?

    Ryan Daws

    Where most of us think of social media as a way of easily reaching out to friends and family, for marketers, it’s a powerful tool for engaging new audiences. A report from marketing production services firm Charterhouse however, shows extra strain being put on departments.

    About 9 months, 3 weeks ago - 0 comments - Categories: Advertising, Brands, Content, Industry, Infographic, Research, Social Media, Strategy, Twitter
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