Marketing Tech News

  • mt

    The true cost of music for creatives

    Ricall Express

    Electro-rock artist Whitey caused a stir last year on social media, when he slammed a TV company for its refusal to pay artists for the use of their music. Whitey shared an email from the producers stating the simple reason of there ‘being no budget for music,’ gaining himself thousands of likes and retweets.

    About 2 weeks ago - 0 comments - Categories: Advertising, Brands, Reputation
  • mt

    Four in five CMOs feel “underprepared” for big data explosion

    James Bourne

    IBM has released its Global C-Suite Study with some interesting findings – chief of which that 82% of CMOs are less than prepared for the huge amounts of data imminently at their fingertips. The research, from Big Blue’s Institute for Business Value (IBV), also showed how chief marketing execs have barely made crawling progress with social media – 67% now feel underprepared for tackling social, compared with 68% in 2011.

    About 3 weeks, 3 days ago - 0 comments - Categories: Community, Industry, Reputation
  • mt

    #Web25: Three predictions for the future of the Web

    Nathaniel Borenstein

    I’ve watched with awe as the Internet’s explosive growth has brought us to a time when MIME is probably used over a trillion times per day, in essentially every web page and email message. Closely observing the way these technologies have evolved so far has given me some strong hunches about what we should expect next.

    About 1 month ago - 0 comments - Categories: Domains, Opinion, Reputation
  • mt

    Is Deborah Meaden right about PR budgets?

    Kristin Hodgkinson

    “If you spend less than £3,000 a month on PR, you might as well not spend any money at all.” This extremely bold statement spoken by fiery Dragon’s Den entrepreneur Deborah Meaden was used to dismiss a pitch from Vini & Bal’s, an Indian sauce company on the hit BBC show. Meaden announced that she was ‘out’ because the £50,000 requested by the budding entrepreneurs was barely enough to cover what she believed should be spent on public relations. As essential and valuable as PR is to a company’s success, surely £3,000 a month is unreasonable?

    About 1 month, 1 week ago - 0 comments - Categories: PR, Reputation, SME Tips
  • mt

    Four in five UK shoppers wouldn’t consider using Bitcoin, survey finds

    James Bourne

    Over half of UK shoppers are aware of Bitcoin, yet only 5% have actually made transactions with the virtual currency, according to survey results from communications agency Clarity. 57% of the over 2000 online shoppers surveyed had heard of Bitcoin to be precise, with awareness numbers higher among men (69%) than women (45%), according to the research.

    About 1 month, 4 weeks ago - 0 comments - Categories: Brands, Consumers, Reputation
  • r

    Is Halifax the latest brand to be caught out by Google?

    Amy Edwards

    It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

    About 2 months ago - 0 comments - Categories: Brands, Google, Reputation, SEO
  • mt

    Three in five iPhone users have “blind loyalty” to Apple brand, poll finds

    James Bourne

    Once you get an iPhone, you don’t go back. That’s the result of a UK survey from SIM Only Contracts, which found that 59% of respondents wouldn’t consider another phone when upgrading. This “blind loyalty” comes from two sources: inertia and impressiveness. More than three quarters (78%) of those polled admitted they “couldn’t imagine having a different type of phone now”, whilst a further half (52%) said they were “really impressed” with their iPhone.

    About 2 months ago - 0 comments - Categories: Apple, Brands, Reputation
  • r

    Digital versus print: An exciting PR conundrum

    Alastair Turner

    The balance of power between traditional and digital media has been shifting for some time. But the balance has certainly swung in favour of digital. Last week, it was widely reported that Telegraph stalwart Tony Gallagher had lost his long-held position as editor, while Guardian Media Group had sold its cash-cow AutoTrader (claiming that the capital could provide financial support for the next 30 years). In addition, the Independent – acquired by Alexander Lebedev for the princely sum of £1 in 2010 – is up for sale with growing losses and circulation in decline.

    About 2 months ago - 0 comments - Categories: Brands, Content, PR, Reputation
  • mt

    Top 5 tips to ensure your media startup is successful

    Chris Cairns

    A recent business study examined 150 technology media and telecommunications (TMT) companies that had started up within the last six years to try and discover what the common aspects of the successful ones were and, conversely, what the ones that had failed had in common. Since starting, of the 150 studied, 100 had proven successful with the remaining 50 failing.

    About 2 months ago - 0 comments - Categories: Reputation, Startups
  • mt

    BBC iPlayer again tops UK BrandIndex chart, Amazon number one in US

    James Bourne

    The BBC iPlayer is again the most popular UK brand according to YouGov’s BrandIndex annual rankings, with the BBC online site also making an appearance in the top 10. The research and survey firm decided on its results after conducting 3.5 million interviews over the course of the year – or 3,700 per day. And iPlayer has come up trumps in the UK for the second year running, with John Lewis and Samsung sharing the silver medal position.

    About 3 months ago - 0 comments - Categories: Branding, Brands, Community, Consumers, Reputation
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