Songs of Innocence: The Apple gift that backfired horribly

I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them.

Apple learned this recently, with a poorly judged marketing decision to help promote their new iPhones.

The gift that backfired

As part of the launch for Apple’s new iPhone’s, Apple pushed a copy of the new U2 album Songs of Innocence, into 500,000,000...

By Jim Connelly, 19 September 2014, 0 comments. Categories: Brands, Opinion, Reputation.

The UK energy Big Six: Why the wrong reputation means the wrong story

The BBC has reported that, according to Ofgem estimates, the UK’s infamous ‘Big Six’ energy suppliers are set to double their profit margins for next year (8%) as compared to a year ago (4%). In a hostile environment (to put it mildly), it’s a headline statistic that’s sure to rankle and makes for yet more bad publicity for an already unpopular group.

In a sense, the raised hackles are understandable: consumers living through a...

By Alastair Turner, 06 August 2014, 0 comments. Categories: Brands, PR, Reputation.

Mining for gold: 5 ways marketers can get the most from their big data projects

Marketers were among the first business groups to see internal (and external) data resources as a goldmine waiting to be exploited rather than a difficult-to-manage constraint. They have been quick to understand the value of getting immediate insight into customer behaviour as and when required to be able to influence how consumers act at the point-of-sale. At the same time, they want to analyse vast volumes of data quickly to drive the analysis and segmentation of different groups and achieve more accurate...

By Yves de Montcheuil, 05 August 2014, 0 comments. Categories: Analytics, Reputation.

Why there’s so much more to PR than newsjacking for security companies

The technology market place is jam-packed with security companies. And with the NSA revelations fuelling growth and sparking new ideas, both hot new start-ups and established firms are jostling for business and looking to attract mega bucks from investors, writes Aspectus PR’s Sophie Hodgson.

The reason is simple. Unlike the rest of the world, hackers weren’t subject to austerity measures or cost cutting. Indeed,

By Alastair Turner, 28 July 2014, 0 comments. Categories: PR, Reputation.

The true cost of music for creatives

Electro-rock artist Whitey caused a stir last year on social media, when he slammed a TV company for its refusal to pay artists for the use of their music. Whitey shared an email from the producers stating the simple reason of there ‘being no budget for music,’ gaining himself thousands of likes and retweets. 

Despite it only just coming to the attention of the media, the issue of creatives wanting to use music from new artists without synchronisation fees is not a new one.

The questions must...

By Ricall Express, 03 April 2014, 0 comments. Categories: Advertising, Brands, Reputation.

Four in five CMOs feel “underprepared” for big data explosion

IBM has released its Global C-Suite Study with some interesting findings – chief of which that 82% of CMOs are less than prepared for the huge amounts of data imminently at their fingertips.

The research, from Big Blue’s Institute for Business Value (IBV), also showed how chief marketing execs have barely made crawling progress with social media – 67% now feel underprepared for tackling social, compared with 68% in 2011.

Interestingly, the three primary challenges for CMOs in 2011 stay the...

By James Bourne, 24 March 2014, 0 comments. Categories: Community, Industry, Reputation.

#Web25: Three predictions for the future of the Web

22 years ago, email and the fledgling world wide web were both limited, English-only, text-only technologies.  With dreams of someday getting pictures of my grandchildren by email, I worked with Ned Freed and others to define MIME (Multipurpose Internet Mail Extensions), a format standard that put pictures, sounds, non-English text, and more into a form that everyone could use. 

I’ve watched with awe as the Internet’s explosive growth has brought us to a time when MIME is probably used...

By Nathaniel Borenstein, 17 March 2014, 0 comments. Categories: Domains, Opinion, Reputation.

Is Deborah Meaden right about PR budgets?

“If you spend less than £3,000 a month on PR, you might as well not spend any money at all.”  This extremely bold statement spoken by fiery Dragon’s Den entrepreneur Deborah Meaden was used to dismiss a pitch from Vini & Bal’s, an Indian sauce company on the hit BBC show.

Meaden announced that she was ‘out’ because the £50,000 requested by the budding entrepreneurs was barely enough to cover what she believed should be spent on public relations. As essential and...

By Kristin Hodgkinson, 05 March 2014, 1 comment. Categories: PR, Reputation, SME Tips.

Four in five UK shoppers wouldn’t consider using Bitcoin, survey finds

Over half of UK shoppers are aware of Bitcoin, yet only 5% have actually made transactions with the virtual currency, according to survey results from communications agency Clarity.

57% of the over 2000 online shoppers surveyed had heard of Bitcoin to be precise, with awareness numbers higher among men (69%) than women (45%), according to the research.

Not surprisingly figures for actual use favoured men too, with 7% compared to 2%; these figures included the whole gamut of virtual currencies, from Bitcoin to...

By James Bourne, 17 February 2014, 0 comments. Categories: Brands, Consumers, Reputation.

Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs

It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

News first broke of Halifax’s suspected penalty last week (as far...

By Amy Edwards, 12 February 2014, 0 comments. Categories: Brands, Google, Reputation, SEO.