McDonald’s changes packaging, brings in QR codes globally

McDonald’s has launched its revamped packaging for takeaway bags and plastic cups to restaurants worldwide.

The redesign was put together by UK and Chicago-based design agency Boxer and launched in the US in January, and bears a passing resemblance to US fast food competitor Chipotle.

This now means that the QR code, which MarketingTech originally reported on back in February, will also be a more integrated part of...

By James Bourne, 17 September 2013, 0 comments. Categories: Branding, Brands, Design, QRCodes.

McDonald’s uses QR codes to increase their mobile marketing efforts

Next time you’re biting into that Big Mac, you won’t need to put too much effort into finding out the nutritional value of the meal you’re consuming. McDonald’s is now going to do most of that legwork for you. Last week, the fast food giant launched new packaging design in 14,000 of its United States outlets, which include a

By Maciej Fita, 01 February 2013, 0 comments. Categories: Branding, Brands, Mobile, QRCodes.

Can QR codes and NFC survive in the mobile marketing sphere? #AppsWorld

With several technologies competing for the same space in the mobile ecosystem, is it a case of survival of the fittest, or can they all co-exist?

This question, looking at NFC and QR codes in particular, was a highlight of the Apps World expert panel discussion on building a mobile marketing strategy, featuring speakers from Yankee Group, Urban Airship, Mojiva and Volvo.

With Apple choosing not to incorporate NFC into the iPhone 5, what is NFC’s future?

According to Jason Armitage, senior analyst at...

By James Bourne, 02 October 2012, 0 comments. Categories: Mobile, NFC, QRCodes.

9 QR Code Considerations

Leading from my earlier blog, quick response (QR) codes are a hot topic marketing item in 2012. This is the year where marketers and agencies are reporting that they are increasing their spend on core mobile channels including mobile apps and QR code programs.

Our clients are questioning how to use QR codes in their business and what strategy considerations should be applied for QR code deployments. How their content is best represented with this latest information opportunity, what content they deliver and...

By Joe Wozny, 03 April 2012, 0 comments. Categories: QRCodes.

QR Codes: Useful or Pointless?

QR Codes have been around longer than you might think, but have only recently become an important tool in the world of mobile marketing. The codes can be seen in countries where mobile usage is a part of everyday life, which now comprises the whole of the developed world and even some developing areas. With the rise of smartphones around the world, it's everywhere. Companies use QR codes for consumers to unlock exclusives that can only be obtained with the phone's camera using an application. They are seen on outdoor advertisements, posters, on television, and even on the web. Should a QR Code be used for marketing...

By James Bentham, 21 February 2012, 0 comments. Categories: Mobile, QRCodes.

Noticing Quick Response (QR) Codes

Why and how to use QR codes PLUS how to integrate them with your world wide  web, particularly the Internet and Social Media, is the subject of this blog.

QR codes were created for use in the automotive industry in Japan.. Originally created by a Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process. In North America, QR codes are seen on books (example:...

By Joe Wozny, 15 February 2012, 0 comments. Categories: Mobile, QRCodes.

Are QR Codes ready for primetime?

According to a recent article in Biz Report, "a survey conducted by research firm Russell Herder found that over half of repeat QR Code scanners only 'sometimes' feel they have received something of value for their efforts."The article adds that when...

By Brendan Hurley, 21 October 2011, 0 comments. Categories: Mobile, QRCodes.

Add a QR just because you can? Think twice!

We’re seeing a rising demand for QR codes coming from our customers. And rightly so, given the ever growing numbers of smartphone users, even in this country with overpriced mobile data plans. And since we offer automated solutions for PURLs (personalized URL’s) and QR that demand is quite logical. But that does not mean adding a QR code is always a good idea.

Late last week, one of our customers made an urgent request for a QR code to be added on a publication. The URL to be encoded was their public website....

By Philippe Cardyn, 27 September 2011, 0 comments. Categories: Advertising, Brands, Content, Mobile, QRCodes.

[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. Hope you enjoy it!

You can also download the PDF version here.

By Terri Rylander, 06 September 2011, 0 comments. Categories: Android, Apple, Apps, B2B, Design, Industry, Infographic, Location, Mobile, QRCodes.

How Tesco used QR Codes to increase online shopping

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at today is a subway advertisement that turned a South Korean subway into a supermarket.

The execution is so simple. Life size banners that display supermarket brands with QR codes on each item. Scan the item and get them delivered to your door by the end of the day. The idea was sparked by the need to create more sales without opening more stores. After extensive research into the market...

By Mike Saunders, 10 August 2011, 0 comments. Categories: Brands, Consumers, Mobile, QRCodes.