Who are the top 10 must-follow SEO pros?

By Amy@BubbleJobsWhether you work directly in the digital industry or you just have a passing interest, these days there’s no getting away from SEO. From the way you set up your website to the content you publish and the products you sell, SEO now affects more business owners than ever before so staying on top of the latest trends, updates and changes is crucial – if you don’t, you could end up in a whole pile of trouble, not just with Google but with your investors and customers too!

Needless to say just like any other...

By Amy Edwards, 08 April 2013, 0 comments. Categories: Organic Search, Publishing.

Embracing the social community #SMWF

MarketingTech spoke to representatives from Lithium Technologies, Sony and Nissan on the importance of community in the social sphere as Social Media World Forum kicks off

As brands start to integrate social more, they get a core base of followers and product advocates. But what should companies do to keep communities ticking over, making new fans?

Prelini Udayan-Chiechi, EMEA marketing director at Lithium Technologies, sees this challenge as the ‘social journey’, and asks various questions of the...

By James Bourne, 18 March 2013, 0 comments. Categories: Publishing, Social Media Marketing.

Are LinkedIn Endorsements just a cry for attention?

By Amy@BubbleJobsI’d never go as far to say that LinkedIn was one of my favourite social networks but, given the industry I work in, it’s a pretty essential platform to be on and I find myself on there most days for one reason or another.

Now, there’s really not much that annoys me about LinkedIn (compared to Facebook anyway!) but there are some things; namely people posting spam into groups EVERY SINGLE DAY, people directly contacting me asking me for a job (note: I work for a jobs board –...

By Amy Edwards, 15 March 2013, 1 comment. Categories: Publishing, Social Media Marketing.

5 ways to foster positive customer reviews

positive customer reviewsGuest blog by Erin Schwartz Marketing Coordinator at 123print.com

Any business owner doubting the importance of online customer reviews to their bottom line needs only to look at the battle currently being waged between Google and scrappy independent company Yelp. After Google offered...

By CX, 13 March 2013, 0 comments. Categories: Publishing.

KLM: The 3 pillars of successful social media strategy - #SMWF

KLM has been known as a social media savvy airline for some time, and we managed to pin down its social media manager Karlijn Vogel-Meijer, ahead of her appearance at #SMWF in London later this month, to get some advice and insight.

KLM has done some impressive stuff with social media in the past. Some may recall its scheme to allow people to choose who they would sit next to on a flight via Linkedin profiles, or the “Surprise” random acts of kindness campaign, see video below. But how is the...

By Matt Henkes, 07 March 2013, 0 comments. Categories: Campaigns, Publishing.

What’s so great about digital marketing?

There’s a lot of talk that ‘digital marketing’ will become just ‘marketing’ in 2013…Let's face it, marketing just doesn't cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter. Here are some of my own personal reasons as to why digital is just that good:

1. It’s contagious

Social media and all things digital have become prolific. Generation Y is the generation that believes in FOMO...

By Mike Saunders, 18 February 2013, 0 comments. Categories: Publishing.

Are handwritten notes the original social media?

More personal than social media...It’s impossible to ignore the Social Media crusade. Perhaps you received business through Social Media contacts and activity. I admit that I’ve made interesting new contacts, renewed old friendships and generated business through social media.   However, I’ve received a lot more business and recognition from sending hand written notes. The two best messages to send via hand written note are thank you and congratulations. Thank you for your...

By George Torok, 19 December 2012, 0 comments. Categories: Publishing, Social Media Marketing.