Jean Michel Jarre: YouTube not bad guys in artist rights debate

For many people, the idea of browsing YouTube to listen to music for free is almost second nature. Even when some videos get whacked, the sheer amount of uploads per day makes it impossible for the big labels to keep up.

The issue of an artist’s intellectual property has therefore been a thorny one for the past 10 years. Yet, for Jean Michel Jarre, speaking at the biennial World Creators Summit in Washington DC earlier this week, all artists, not just musicians, need to speak up for their rights –...

By James Bourne, 07 June 2013, 0 comments. Categories: Branding, Publishing, Search Marketing, Video & Audio Marketing.

Six tips for creating and maintaining your emailing list

Email marketing can be a bit tricky sometimes. While it is a very effective way of communicating with your audience and boosting your conversion, there are also many pitfalls to avoid. Having an up to date and clean database is key if you don’t want to step in a  spam trap, send unsolicited emails or make other mistakes that ruin your email reputation. Six tips that help you create an emailing list with relevant opt ins only, and to make sure it stays that...

By Michael Linthorst, 27 May 2013, 0 comments. Categories: Email marketing, Publishing.

Cyber security and the billion dollar tweet

AP hacked tweet 230413When the Associated Press’ Twitter feed announced there had been two explosions at the White House leaving President Obama seriously injured, the reaction was rapid and widespread. The Dow dropped an alarming 145 points as the shocking news made its way through the financial markets. Just three minutes later, the world learned that in...

By Alastair Turner, 20 May 2013, 0 comments. Categories: Branding, Publishing.

How brands can maximise the effectiveness of their mobile ad spend

The recent IAB report that mobile advertising spend has more than doubled is amazing news for marketers. Money talks, and the creative and commercial potential that follows this level of recognition at the highest level is enormously exciting.

However, brands should be wary of allowing disconnect to grow between their mobile advertising investment and mobile relationship management investment.

Mobile advertising is a fantastic way to...

By Adhish Kulkarni, 17 May 2013, 0 comments. Categories: Advertising, Campaigns, Publishing.

5 reasons no one’s reading your blog

You’ve set up your own blog, You’ve purchased your domain name, picked out a server and even picked out a shiny theme and some nice WordPress plugins to help with things like SEO. You’ve read up on the Dos and Don’ts of blogging and you’ve been writing and publishing posts consistently for a few months now… but something’s not right.

No matter how much you write or how often you share, you’re just not really attracting the right amount of traffic… or...

By Amy Edwards, 03 May 2013, 0 comments. Categories: Branding, Content Marketing, Publishing.

Creating a company wide social media policy

Social Media Policy

Social media is in full flight these days, and companies are scrambling to figure out the best ways to use the channel to engage prospects, without having to devote a significant amount of bandwidth to do so. Companies both large and small are actively trying to use social media to increase their brand awareness and build their online...

By Maciej Fita, 17 April 2013, 0 comments. Categories: Branding, Publishing, Social Media Marketing.

12 must haves when writing a blog post

Be a Better Blogger

Writing a blog post is not just about slapping up some content and crossing your fingers. It is about strategy, implementation and execution. There is a reason why some blogs are so much more successful than other blogs.

The folks at DivvyHQ recently put together this helpful infographic piece showcasing all the major steps each blog owner or writer should be taking when constructing new blog posts.

Here is a quick break down of the info...

By Maciej Fita, 15 April 2013, 0 comments. Categories: Content Marketing, Publishing.

Can social networking prevent the spread of illness?

Social media has a plethora of uses. New laptops (especially those using Windows 8), tablets, and mobile phones can all be used to keep tabs on friends living abroad, share photos of big moments, and forecast sickness. Forecast sickness?! Yes, the next time your son or daughter catches a cold or displays the early symptoms of influenza, instead of keeping them quarantined in the house, simply get online and see where outbreaks of the viruses are occurring and plan accordingly.The aptly named Sickweather.com compiles...

By Shalabh Pandey, 15 April 2013, 0 comments. Categories: Publishing, Social Media Marketing.