4 Ways to Get More Value out of Your Blog

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it, and that’s it.

In order to get the most out...

Are You Missing the Point of Social Media?

It’s great that businesses are starting to get that they need to be involved in social media, but in many cases they are still missing the point. Their main focus is on getting lots of fans and followers and they don’t even consider that it’s really about much more than that. They see it as a numbers game. Of course fans and followers are crucial to a social media strategy, but it’s important to really think about social media as a long term branding tool.

By Nick Stamoulis, 31 August 2011, 0 comments. Categories: Campaigns, Publishing, Social Media Marketing.

Do You Care If Google Has Your Information?

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money.

Of course, Google doesn’t only stalk our searches, but stalks pretty much any Google feature that we use. Perhaps one of the most controversial is the fact that Google “reads” our emails in Gmail. If you have an email chain...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Campaigns, Commerce, CRM, Data-driven marketing, Publishing, Search Marketing.

Why You Need to Listen to Your Social Network

When it comes to social media marketing, one of the few “must-dos” is to actually listen to your network. Social media is a conversation, not a soap box for your brand. No one wants to be talked at, whether it is in a face-to-face conversation or an online one. Social networking has taught your customers that they have a voice and a right for their opinions to be heard, and they are expecting you to listen. But paying attention to what your network is (or isn’t) saying shouldn’t be important to you just because SEO and...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Branding, Campaigns, Commerce, Publishing, Social Media Marketing.

Get a Google Plus widget for your blog

I remember a period of blogging where social widgets were massive and the minute a new service launched so did a widget, which would be hugely accepted. These days social widgets are released when new initiatives take place, but the up-take isn’t as big and this is more than likely because there are just too many.

Including a Facebook, Twitter, FourSquare and Google+ widget on your sidebar could easily use up around 1600px at least, which is a huge amount of real estate considering the fact that you...

By imod.co.za, 28 August 2011, 0 comments. Categories: Content Marketing, Publishing, Search Marketing, Social Media Marketing.

New Social WordPress plugin from MailChimp

MailChimp has launched a new WordPress plugin which aims to assist bloggers with the whole integration of Facebook and Twitter. The aim is to allow you to collect everything and put it all in one place, in other words, your blog.

The plugin comes with a number of awesome features and functions, so if you’re not interested in just the basics, then it would make sense to read up on the features, as it looks like there’s something for everyone who blogs and is a little social.

Here are some...

By imod.co.za, 22 August 2011, 0 comments. Categories: Content Marketing, Publishing, Social Media Marketing.