How to Deal With a Cranky Commenter

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry.

Given that the Internet has become a social place, the majority of inbound marketing content serves to initiate a conversation in the comments section or on social media properties. While...

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Campaigns, Content Marketing, Publishing, Video & Audio Marketing.

5 Customer Communication Facts That Should Be Heard

Truly listening to the customer is paramount. The ability to do so will help deliver the best customer experience, which is critical in today’s competitive environment. This is not always easy in a world where customers interact with companies through a variety of channels- be it voice, text, email, or web.

Recently reviewing the Convergys 2011 UK Customer Scorecard, I was struck by the clear opportunity companies have to shape the customer experience in an...

By SoundbiteCommunications, 23 November 2011, 0 comments. Categories: Campaigns, Publishing.

Remembrance Day to be held on Twitter

Twitter will hold its first Remembrance Day service today, holding a two-minute silence on the social network.

Tweet Remembrance was created by a group of Methodists, in order to spread tribute messages to people associated with World War I, II and present wars.

The service's aim is to engage everybody with Remembrance Day that are unable to attend church, whilst encouraging followers to tweet in order to build awareness of Armistice...

By Dani Millward, 11 November 2011, 0 comments. Categories: Publishing, Social Media Marketing.

New Analytic Software for an Evolving Social Media

To update Facebook’s Pages, social media marketing company Wildfire have been taken on board to develop a solution to integrate the development of Facebook Insights data with existing Pages analytics. Wildfire previously advised on the development of the Insights system, and plan to incorporate the two to enable companies to find and attract thousands more “fans” via Pages.

Additional features, according to

By Paul Fennemore, 04 October 2011, 0 comments. Categories: Campaigns, Commerce, Publishing.

How social screening can help the recruitment process [infographic]

A while ago I wrote an article on how the recruitment industry was shifting due to social media technology. I would like to add to that conversation by talking about social screening. Social screening is the process of searching for potential candidates in social websites like Facebook, Linkedin and Twitter and “checking them out.” This is a hotly debated topic...

By Mike Saunders, 04 October 2011, 0 comments. Categories: Branding, Commerce, Publishing, Social Media Marketing.