Applying traditional comms thinking in the digital age

The gloomy reports about dwindling newspaper circulations could lead some to believe that traditional media and the journalism that powers it are on the wane. ABC’s readership stats identified an 8.1 per cent drop in February 2014 compared with the same period last year. While this certainly places traditional publications under pressure, the fact is that journalism itself is now being carried...

By Alastair Turner, 09 September 2014, 0 comments. Categories: Branding, Brands, PR.

Reports of the death of the press release are an exaggeration

There’s been buzz in the PR world that press releases are slowly dying out and are no longer a useful medium for companies.

Some industry commentators argue that journalists have no interest in simply republishing content that’s already been circulated widely and published online because it is no longer newsworthy. Others feel that in today’s world of evolving technology, there are better ways to share company news other than the traditional press release.

Even executives at large corporations have voiced...

By Alastair Turner, 20 August 2014, 0 comments. Categories: PR, Strategy.

The UK energy Big Six: Why the wrong reputation means the wrong story

The BBC has reported that, according to Ofgem estimates, the UK’s infamous ‘Big Six’ energy suppliers are set to double their profit margins for next year (8%) as compared to a year ago (4%). In a hostile environment (to put it mildly), it’s a headline statistic that’s sure to rankle and makes for yet more bad publicity for an already unpopular group.

In a sense, the raised hackles are understandable: consumers living through a...

By Alastair Turner, 06 August 2014, 0 comments. Categories: Brands, PR, Reputation.

Why there’s so much more to PR than newsjacking for security companies

The technology market place is jam-packed with security companies. And with the NSA revelations fuelling growth and sparking new ideas, both hot new start-ups and established firms are jostling for business and looking to attract mega bucks from investors, writes Aspectus PR’s Sophie Hodgson.

The reason is simple. Unlike the rest of the world, hackers weren’t subject to austerity measures or cost cutting. Indeed,

By Alastair Turner, 28 July 2014, 0 comments. Categories: PR, Reputation.

Wearing thin: Is wearable tech an ethical nightmare for PR and comms professionals?

The CIPR hosted a debate last week at the House of Commons on the implications of wearable technology and how such devices raise ethical concerns around the potential use of the data they provide for marketing and PR purposes. However, these devices pose the same kind of challenges as many current technologies do, argues Aspectus PR’s Garry Dix.

Last Monday saw the CIPR ask whether or not ‘wearable technology is an ethical nightmare for PR, marketing and communication professionals’, with...

By Alastair Turner, 17 July 2014, 0 comments. Categories: PR.

Sophie Hodgson: Why women in PR need to shout louder

By Sophie Hodgson, Head of Technology, Aspectus PR

Women in business, women in tech, women in PR – the list of ‘awards’ for women is seemingly endless. Am I the only one who finds it all, well, a bit boring?

We’re not awarding men and patting them on the back for being male and successful, so why are we doing the same to women? And before you start shouting at your computer, I do get that women...

By Alastair Turner, 15 July 2014, 0 comments. Categories: Opinion, PR.

Wolf of Wall Street howls old school comms in the digital age

“Any publicity is good publicity.” This is perhaps one of the less controversial lines from Martin Scorsese’s Wolf of Wall Street. And while it’s easy to overlook amidst a three-hour epic of debauchery, drugs and dwarf tossing, it’s actually one of the more insightful lines from the movie – from a PR perspective at least.

The line comes from Belfort’s wife in response to a negative story in Forbes about the unethical practices of her husband’s brokerage firm. The phrase is by no...

By Alastair Turner, 07 May 2014, 0 comments. Categories: Brands, PR, Social Media, Viral.

How to keep your PR pitch from ending up in the trash

A journalist can receive hundreds if not thousands of emails each day. In addition to pitches from PR professionals there are emails from companies promoting their latest products, event invitations and more.

Due to the sheer volume, most will be deleted before they are ever opened, and even if your email does get opened, it doesn’t mean the journalist will be interested or even have time to write back to you.

So how can we ensure that our pitches stand out in a cluttered inbox – and better yet, save ourselves...

By Alastair Turner, 25 April 2014, 0 comments. Categories: Industry, PR.

Communications separates white boxes from white noise in SDN debate

Software-defined networking (SDN) is a revolution going on quietly behind closed doors. However, the media buzz surrounding the technology has been growing, and it proved a hot topic at last week’s Interop conference in Las Vegas, where a number of commercial products and supporting technologies were announced.

SDN is when the software is separated from the hardware that...

By Alastair Turner, 10 April 2014, 0 comments. Categories: B2B, PR.

How to create a buzz-worthy social media campaign for B2B clients

Finance. Technology. Energy. These industries can appear complex and are not always easy to understand fully or explain to others, especially through social media.

As PR practitioners, our clients count on us to make their news and accomplishments jump off the page, and they increasingly expect these results via social channels.

With only 140 characters to work with, the task can seem quite daunting, particularly for business-oriented clients that have strict messaging guidelines, policies and procedures.


By Alastair Turner, 07 April 2014, 0 comments. Categories: B2B, PR, Social Media.