Why there’s so much more to PR than newsjacking for security companies

The technology market place is jam-packed with security companies. And with the NSA revelations fuelling growth and sparking new ideas, both hot new start-ups and established firms are jostling for business and looking to attract mega bucks from investors, writes Aspectus PR’s Sophie Hodgson.

The reason is simple. Unlike the rest of the world, hackers weren’t subject to austerity measures or cost cutting. Indeed,

By Alastair Turner, 28 July 2014, 0 comments. Categories: PR, Reputation.

Wearing thin: Is wearable tech an ethical nightmare for PR and comms professionals?

The CIPR hosted a debate last week at the House of Commons on the implications of wearable technology and how such devices raise ethical concerns around the potential use of the data they provide for marketing and PR purposes. However, these devices pose the same kind of challenges as many current technologies do, argues Aspectus PR’s Garry Dix.

Last Monday saw the CIPR ask whether or not ‘wearable technology is an ethical nightmare for PR, marketing and communication professionals’, with...

By Alastair Turner, 17 July 2014, 0 comments. Categories: PR.

Sophie Hodgson: Why women in PR need to shout louder

By Sophie Hodgson, Head of Technology, Aspectus PR

Women in business, women in tech, women in PR – the list of ‘awards’ for women is seemingly endless. Am I the only one who finds it all, well, a bit boring?

We’re not awarding men and patting them on the back for being male and successful, so why are we doing the same to women? And before you start shouting at your computer, I do get that women...

By Alastair Turner, 15 July 2014, 0 comments. Categories: Opinion, PR.

Wolf of Wall Street howls old school comms in the digital age

“Any publicity is good publicity.” This is perhaps one of the less controversial lines from Martin Scorsese’s Wolf of Wall Street. And while it’s easy to overlook amidst a three-hour epic of debauchery, drugs and dwarf tossing, it’s actually one of the more insightful lines from the movie – from a PR perspective at least.

The line comes from Belfort’s wife in response to a negative story in Forbes about the unethical practices of her husband’s brokerage firm. The phrase is by no...

By Alastair Turner, 07 May 2014, 0 comments. Categories: Brands, PR, Social Media, Viral.

How to keep your PR pitch from ending up in the trash

A journalist can receive hundreds if not thousands of emails each day. In addition to pitches from PR professionals there are emails from companies promoting their latest products, event invitations and more.

Due to the sheer volume, most will be deleted before they are ever opened, and even if your email does get opened, it doesn’t mean the journalist will be interested or even have time to write back to you.

So how can we ensure that our pitches stand out in a cluttered inbox – and better yet, save ourselves...

By Alastair Turner, 25 April 2014, 0 comments. Categories: Industry, PR.

Communications separates white boxes from white noise in SDN debate

Software-defined networking (SDN) is a revolution going on quietly behind closed doors. However, the media buzz surrounding the technology has been growing, and it proved a hot topic at last week’s Interop conference in Las Vegas, where a number of commercial products and supporting technologies were announced.

SDN is when the software is separated from the hardware that...

By Alastair Turner, 10 April 2014, 0 comments. Categories: B2B, PR.

How to create a buzz-worthy social media campaign for B2B clients

Finance. Technology. Energy. These industries can appear complex and are not always easy to understand fully or explain to others, especially through social media.

As PR practitioners, our clients count on us to make their news and accomplishments jump off the page, and they increasingly expect these results via social channels.

With only 140 characters to work with, the task can seem quite daunting, particularly for business-oriented clients that have strict messaging guidelines, policies and procedures.


By Alastair Turner, 07 April 2014, 0 comments. Categories: B2B, PR, Social Media.

How one press release got first page Google love in less than 24 hours

There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24...

By Maciej Fita, 04 April 2014, 0 comments. Categories: Branding, PR, SEO, SME Tips.

Sleeping partners: Why the media and PR make excellent bedfellows

PR professionals need to be close to the media. We need to nurture strong relationships through understanding their needs, thinking like them, acting like them, understanding their pressures.

Well, this is certainly the case here in Asia, but it turns out we may be even closer bedfellows than we thought.

Last week saw World Sleep Day. It is an annual event and according to the organisers – The World Sleep Day Committee of the World Association of Sleep...

By Alastair Turner, 26 March 2014, 0 comments. Categories: PR.

Opting for omni-channel: Picking the right platforms for PR

The number of social media channels and apps continues to rise exponentially. So, it’s easy to feel like you’re drowning in a sea of hash tags and angry birds.

As we’ve always argued at Aspectus however, the key is to avoid bombarding potential clients with every channel under the sun and to be more selective in terms of the social tools being harnessed.

The benefits to this approach are outlined in a new...

By Alastair Turner, 10 March 2014, 0 comments. Categories: Mobile, PR, SME Tips.