Communications separates white boxes from white noise in SDN debate
Software-defined networking (SDN) is a revolution going on quietly behind closed doors. However, the media buzz surrounding the technology has been growing, and it proved a hot topic at last week’s Interop conference in Las Vegas, where a number of commercial products and supporting technologies were announced.
How to create a buzz-worthy social media campaign for B2B clients
Finance. Technology. Energy. These industries can appear complex and are not always easy to understand fully or explain to others, especially through social media. As PR practitioners, our clients count on us to make their news and accomplishments jump off the page, and they increasingly expect these results via social channels.
How one press release got first page Google love in less than 24 hours
There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24 hours.
Sleeping partners: Why the media and PR make excellent bedfellows
PR professionals need to be close to the media. We need to nurture strong relationships through understanding their needs, thinking like them, acting like them, understanding their pressures. Well, this is certainly the case here in Asia, but it turns out we may be even closer bedfellows than we thought.
Opting for omni-channel: Picking the right platforms for PR
The number of social media channels and apps continues to rise exponentially. So, it’s easy to feel like you’re drowning in a sea of hash tags and angry birds. As we’ve always argued at Aspectus however, the key is to avoid bombarding potential clients with every channel under the sun and to be more selective in terms of the social tools being harnessed.
Is Deborah Meaden right about PR budgets?
“If you spend less than £3,000 a month on PR, you might as well not spend any money at all.” This extremely bold statement spoken by fiery Dragon’s Den entrepreneur Deborah Meaden was used to dismiss a pitch from Vini & Bal’s, an Indian sauce company on the hit BBC show. Meaden announced that she was ‘out’ because the £50,000 requested by the budding entrepreneurs was barely enough to cover what she believed should be spent on public relations. As essential and valuable as PR is to a company’s success, surely £3,000 a month is unreasonable?
Digital versus print: An exciting PR conundrum
The balance of power between traditional and digital media has been shifting for some time. But the balance has certainly swung in favour of digital. Last week, it was widely reported that Telegraph stalwart Tony Gallagher had lost his long-held position as editor, while Guardian Media Group had sold its cash-cow AutoTrader (claiming that the capital could provide financial support for the next 30 years). In addition, the Independent – acquired by Alexander Lebedev for the princely sum of £1 in 2010 – is up for sale with growing losses and circulation in decline.
How Bitcoin demonstrates the power of brand currency
Hardly a day passes without Bitcoin hitting the headlines. Whether it’s regulators warning over the risks entailed with buying, holding or trading virtual currencies, or Bitcoin’s volatility problem, or its alleged use in the trade of illegal drugs, the one aspect that shines through the drama is the power of Bitcoin as a brand.
If I had a million Bitcoins… turning virtual currency into PR gold
Virtual currencies, especially Bitcoin, have come under much scrutiny for their tendency to attract two types of people. One being speculative investors who want to see where this entire experiment is going and the other being criminals. Bitcoins appeal to these types due to its anonymity, lack of central backing, and the fact that Bitcoin transactions are barely traceable. This notoriety has established Bitcoin as the poster-child of virtual currencies with the media.
Guns and houses: Seeing beyond 3D printing hype
With the lofty expectations that consumer 3D printers will be able to build almost anything in the future, from guns to houses, the technology now sits at the pinnacle of Gartner’s famous Hype Cycle. However, Richard believes that this publicity has damaged the industry and warped the perception of 3D printing in the public’s consciousness. He even went so far as to suggest that the phrase ‘3D printing’ has been permanently tainted.