If I had a million Bitcoins… turning virtual currency into PR gold
Virtual currencies, especially Bitcoin, have come under much scrutiny for their tendency to attract two types of people. One being speculative investors who want to see where this entire experiment is going and the other being criminals. Bitcoins appeal to these types due to its anonymity, lack of central backing, and the fact that Bitcoin transactions are barely traceable. This notoriety has established Bitcoin as the poster-child of virtual currencies with the media.
Guns and houses: Seeing beyond 3D printing hype
With the lofty expectations that consumer 3D printers will be able to build almost anything in the future, from guns to houses, the technology now sits at the pinnacle of Gartner’s famous Hype Cycle. However, Richard believes that this publicity has damaged the industry and warped the perception of 3D printing in the public’s consciousness. He even went so far as to suggest that the phrase ‘3D printing’ has been permanently tainted.
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We can probably all think of times we’ve received great customer service; moments which stand-out, will be remembered, and we’ve walked away feeling pleased our opinion matters, has influence, and has been dealt with to the best of a third party’s ability.
7 PR books that should live on your bookshelf
Nobody is born knowing, innately, how to properly promote a business. It is something that must be learned and a skill that must be honed over time. Luckily, there is a plethora of information out there just waiting for you to absorb and put to good use. Here are just seven great books that will teach you some of what you need to know.
The 3 must-have components of inbound marketing
A decade ago, internet marketers concentrated their efforts on building websites, promoting these sites through traditional outbound marketing, announcing sites and redesigns with press release and perhaps managing a banner advertising campaign to draw traffic in from other website properties and destinations.
HMV tweets their own sacking
In the UK, the social media team at HMW today gave Deloitte, who'd been appointed to deal with the administration of the company, a lesson in crisis management when they live tweeted their own sacking. "We're tweeting live from HR where we're all being fired!! Exciting!!" This tweet went viral with over 1,300 retweets in 30 minutes.
Instagram changes terms of service and creates a pr disaster
Everybody loves a start-up. They are new, agile and the so-called ‘gurus’ like to describe them disruptive. The problem though is that many often lack basic business experience – common sense leads many to be here today and gone tomorrow. Enter Instagram.
Educational PR campaign helps Americans understand the ‘fiscal cliff’
President Obama launched his PR campaign this month to raise public awareness of the danger imposed by the impending 'fiscal cliff', educating and empowering Americans on the issue to put pressure on Congress to approve legislation to stop it.
Media interviews: How to tackle politics, religion, and other tricky PR tripwires
You never know when some pesky journalist is going to throw in a curve ball question that provokes you into taking a stance on some contentious point or debate, but this is not the time to air your opinions. PR expert Alistair Turner explains how to respond.
How to pitch PR to aspirational print magazines
The Financial Times is ‘one of the world’s leading business news and information organisations. We wanted to know the workings of The FT Weekend Magazine and the Do’s and Don’ts when pitching to a supplement that reaches an influential high-net-worth audience.