Pinterest expects to roll out paid ads in near future

Pinterest is going ahead with its paid advertising strategy in Q2 of this year, according to various reports.

MarketingTech reported the move by Pinterest to roll out paid ads back in September, with CEO and co-founder Ben Silbermann saying at the time the company should be “a service that will be here to stay.”

Pinterest updated its blog post on October 9 to say it was “starting to test promoting pins”, and now these promoted pins...

By James Bourne, 26 March 2014, 0 comments. Categories: Advertising, Pinterest, Social Media.

How to use Pinterest for video marketing: Top 10 tips

Pinterest is all about the visual, and inspiring visuals at that. But it's a mistake to think that it's just about pictures, video marketing and video marketing very much has a place on Pinterest. We're certainly pinning.

Why share your videos on Pinterest?

Pinterest is the fastest growing social network, only behind Facebook and Twitter. A recent...

By Hurricane Media, 21 October 2013, 0 comments. Categories: Pinterest, SME Tips, Social Media, Strategy, Video & Audio.

Pinterest starts testing ads: Is no social platform safe?

Social network Pinterest has launched an advertising platform, in a tentative attempt to monetise the site’s 46 million users.

It’s a familiar story; as each nascent social site gets market share and a strong user base, the ad network isn’t too far away. Pinterest’s proposed model will follow in the footsteps of Facebook and Twitter – in other words, no banner advertising.

According to CEO and co-founder Ben Silbermann, writing

By James Bourne, 23 September 2013, 1 comment. Categories: Advertising, Facebook, Pinterest, Social Media, Strategy.

Visual marketing: Getting your prospects to see the bigger picture

Visual narratives suit our busy lifestyles. Faced with a constant state of information overload, we’ve learned to digest information quickly, so brands are increasingly turning to infographics, videos and slideshows to help rise above the noise and offer their audience a richer media experience.

The shift from ‘read-write web’ to ‘visual web’ was confirmed this month when

By Alastair Turner, 03 April 2013, 0 comments. Categories: B2B, Organic Search, Pinterest.

Marketers: Why is Pinterest in your interest?

By Anna@BubbleJobsAs the fastest standalone website to hit 10 million unique visitors a month, it seems ridiculous for a business not to leverage the popularity of Pinterest in its marketing efforts.  Yet as an ‘ad free’ website where pins go viral organically, many firms are struggling to grasp how to monetise the massive potential from the social platform. So that’s where your reliable Bubble-y Social Media girl is here to help…!

If you’re a Job Seeker, you might want...

By Amy Edwards, 01 March 2013, 0 comments. Categories: Pinterest, Social Media, Strategy.

How to keep on top of social media outlets

If you’re a blogger, you know readers don’t magically appear. Word of mouth and commenting on other blogs in your niche are a great source of exposure, but you know you have to do a little marketing yourself. The great thing about social media is that it’s free, but keep in mind that even though there aren’t any out of pocket costs, your time is valuable. You need to know where to spend your time. Facebook is a given, but only if used correctly. For example, if you faithfully link your...

By Maciej Fita, 28 January 2013, 0 comments. Categories: Facebook, Pinterest, Social Media, Strategy, Twitter.

Social media: B2B gets Pinteresting

The new contender

Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. B2C marketers have been the quickest to move into this previously uncharted territory by taking advantage of the channel’s emphasis on visual communication.

As a result many B2B marketers have been...

By Earnest, 22 October 2012, 0 comments. Categories: B2B, Pinterest, SME Tips, Social Media.

Pinterest and Instagram thrive: Ideas for a social media campaign

Once the realm of hipsters and the dedicated social media disciples, Pinterest and Instagram are now positively thriving.

Whilst Facebook continues to stagnate, these alternative social media platforms are proving that the big picture is big money. 

New data from Experian has shown that the popularity of both Pinterest and Instagram is burgeoning. Just take a look at these figures measured between July 2011 and July 2012:

Worldwide Instagram growth:

  • 17319% in North America
  • 8121% in Singapore
  • 2028% in the UK
  • 843% in New Zealand
  • 362% in Australia

Worldwide Pinterest...

By Gareth Morgan, 06 September 2012, 0 comments. Categories: Consumer, Mobile, Organic Search, Pinterest, Social Media.

How can retail become truly omni-channel?

When a customer is presented with the myriad of buying options likely to be available today, two distinct factors come into play – time and money. The crucial question is ‘how much time is the customer willing to spend to save money?’

Retailers need to understand this often fine balance. By offering a seamless, convenient customer experience that leads to a hassle-free purchase, less price-competitive outlets can prevail.

The current retail setup is full of hassle. Consider that, despite the...

By James Spalding, 24 July 2012, 0 comments. Categories: Campaigns, Consumer, E-Commerce, Pinterest.

What is the real business value of Pinterest?

Pinterest: What is it?

Pinterest is picking up speed like a locomotive. Most insiders have already signed up. Probably because they are afraid to miss the next big thing. Those who have not are probably afraid to ask the "what is Pinterest?" question aloud. 

Pinterest is ultimately a virtual pin board where consumers can grab images from their web surfing activity and ‘pin’ them up on categorical boards that allow them to share and revisit the information as necessary. It is a channel that is visual in...

By Kara Trivunovic, 15 June 2012, 2 comments. Categories: Email, Pinterest, SME Tips, Social Media, Strategy.