Expedia taps into Routehappy API for emotional travel data

Picture credit: iStockphoto

Routehappy’s Score & Happiness Factors API has been adopted by travel comparison website Expedia, the two companies have announced.

The agreement lets Expedia add new search functionality into its site that can filter results around seat layout, seat type, equipment type, entertainment, power, wifi and other happiness factors down to the specific airline, sub fleet, and cabin level.

It all stems from Routehappy’s Flightmatch algorithm that matches airline product...

By Simon Holland, 11 November 2014, 0 comments. Categories: Campaigns, Data & Analytics, Partnerships, Publishing, Social Media.

Microsoft pens deal with Entertainment One UK for film promotion

Microsoft Advertising has announced a year-long strategic partnership with Entertainment One UK (eOne UK) to deliver new film launches across the Microsoft platform ecosystem.

The films will be promoted by eOne UK on MSN, Skype, Windows 8 and Xbox, with Microsoft Advertising’s in-house team creating content-led ads which fit in to the ecosystem. For their part, eOne UK will use Microsoft data to identify specific verticals to target ads for certain films.

Films included in the partnership include The...

By James Bourne, 07 April 2014, 0 comments. Categories: Advertising, Affiliate, Campaigns, Partnerships.

Facebook buys WhatsApp: The experts’ verdicts

Last night Facebook announced its intention to buy messaging provider WhatsApp for a deal totalling $19bn (£11.4bn), becoming the social network’s costliest acquisition to date.

The deal comprises an original $16bn, one quarter of which is cash and the remainder in Facebook shares, alongside another $3bn in restricted stock units granted to WhatsApp’s founders and employees.

With over 450 million WhatsApp users globally, 70% of which are active on any given day, as well as one million new...

By James Bourne, 20 February 2014, 0 comments. Categories: Campaigns, Facebook, Mergers and acquisitions, Mobile, Partnerships, Social Media.

Intel ‘inside’: £15m sponsorship deal with FC Barcelona announced

Intel has announced a $25m (£15m) global sponsorship deal with Spanish football giant Barcelona – with the company’s logo being printed inside the Barcelona shirt.

The move will see Barcelona become “one of the most technologically advanced football clubs in [the] world”, according to Intel head of marketing Deborah Conrad.

Barcelona players won’t be forced into wearing Intel’s logo, but the overall idea is for players to lift up their shirts to reveal the logo when...

By James Bourne, 13 December 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Partnerships, Publishing.

BlackBerry CEO steps down, Fairfax takeover bid collapses

BlackBerry has abandoned its plan to sell up to Fairfax Financial Holdings, the Canadian manufacturer’s biggest shareholder.

The “world leader in the mobile communications market”, as described in a press release issued earlier today, announced an investment of $1bn from Fairfax – who have agreed to supply $250m – and other investors.

CEO Thorsten Heins is also to step down, being replaced by former Sybase CEO John S. Chen on an interim basis. The investment deal is expected to...

By James Bourne, 04 November 2013, 0 comments. Categories: Advertising Technology, B2B, Branding, Campaigns, Partnerships, Selling.

Sales training advice: How to avoid the LinkedIn InMail of shame

Sales Training Article: Social Selling Pests - Avoid the LinkedIn InMail of Shame By John Koehler, Sales Benchmark IndexAs a sales and marketing Leader, you are responsible for driving lead generation. In 2013, leveraging social selling & prospecting has become mission critical. Your business development teams are using LinkedIn and you've equipped them with the best social selling tools. To be effective, carefully consider how you drive social media through the sales field. Sending a LinkedIn InMail without carefully choosing every word will lead to doom. This article will give you the best practices to guide your team's messaging.  Problem examinationTrying to call or email a prospect is ineffective. Buyers have become even more...

By CustomerCentric, 16 September 2013, 0 comments. Categories: LinkedIn, Partnerships, Selling, Social Media, Strategy.

Why Twitter’s IPO announcement has come at a perfect time

It’s been a long time in the works, but Twitter has finally announced that it is to float on the stock market as it prepares its IPO.

As is the way of these things, the news was announced in a tweet from the microblogging platform, whose intention to float comes just over a year after fellow social network Facebook went public.

Twitter wrote last night: “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This tweet does not...

By James Bourne, 13 September 2013, 0 comments. Categories: B2B, Branding, Facebook, Partnerships, Social Media, Twitter.

With Android KitKat, now Google really is the Chocolate Factory

As tech news days went, yesterday was probably one of the biggest in a long time.

First, Redmond announced that Microsoft was acquiring Nokia’s products, services and patents for $7.4bn, with Nokia CEO Stephen Elop rushing to the top of the bookies’ list as red hot favourite for the Microsoft CEO berth.

It was huge news yesterday morning, but now seems like ages ago.

In the afternoon, Cupertino...

By James Bourne, 04 September 2013, 1 comment. Categories: Advertising Technology, Android, Campaigns, Partnerships, Search Marketing, Strategy.

SunZu CEO Lyndon Wood on being “business first” in social

Lyndon Wood, CEO and founder of business social network SunZu, chats to MarketingTech about how SunZu differs from LinkedIn, finding your niche and going mobile

Hands up who out there remembers Ecademy? Founded in 1998, it was one of the original online networking portals and, before the advent of the social networks we know and love today, had a large influence and marketshare.

Those days have passed, however, and things have changed. Last year, Welsh entrepreneur Lyndon Wood bought Ecademy “in...

By James Bourne, 15 July 2013, 1 comment. Categories: B2B, Mobile, Partnerships, SME Tips, Social Media, Startups.