Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs

It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

News first broke of Halifax’s suspected penalty last week (as far...

By Amy Edwards, 12 February 2014, 0 comments. Categories: Branding, Campaigns, Organic Search, Search Marketing.

Has Expedia been whacked with an unnatural links penalty?

By Amy@BubbleJobs

Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

An

By Amy Edwards, 22 January 2014, 0 comments. Categories: Campaigns, Organic Search, Search Marketing.

Google’s Matt Cutts warns of the death of SEO guest blogging

It’s finished, stick a fork in it: Google’s Matt Cutts has officially proclaimed the death of guest blogging for SEO.

In a blog post from yesterday, the head of Google’s webspam team has confirmed what a lot of people already suspected; accepting guest blogs with paid for dofollow links will more likely harm your brand than help it.

“This is why we can’t have nice things in the SEO space,” Cutts ruefully states.

It’s worth noting...

By James Bourne, 21 January 2014, 3 comments. Categories: Campaigns, Content Marketing, Organic Search.

What to focus on with limited content time

If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc.

After all, content is what really makes an SEO campaign work today. It’s what gets optimized to appear within organic search, gets shared in social media to generate traffic and social signals, and is linked to naturally within content that appears on other sites...

By Nick Stamoulis, 13 January 2014, 1 comment. Categories: Organic Search.

Top 10 myths associated with working in the digital industry

Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved.

Now, I don’t know whether it’s because it’s still classed as a fairly “new” industry or the fact it’s just a little bit mysterious, but somehow, somewhere some pretty silly misconceptions have been formed – and I’m sure I’m not alone in...

By Amy Edwards, 17 December 2013, 0 comments. Categories: Organic Search.

SEO won’t work unless your product is consistent

When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign.

One important thing that we take into consideration is the consistency of the company. How long have they been around? How long has the website...

By Nick Stamoulis, 08 November 2013, 0 comments. Categories: Organic Search.

Why blog posts should be lead generation tools

Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will generate traffic...

By Nick Stamoulis, 30 October 2013, 0 comments. Categories: Content Marketing, Organic Search.

5 things the best SEO clients understand

Just like there are good and bad SEO firms, there are also good and bad SEO clients.

When a prospective client comes running to us complaining about their current or former SEO firm, we always make sure to ask the right questions to determine whether it actually was the SEO firm’s fault that the SEO program wasn’t working or if it in fact might have been the client that was the culprit all along.

The SEO client tends to think that they can never be the one to blame, since after all they are the...

By Nick Stamoulis, 25 October 2013, 0 comments. Categories: Campaigns, Organic Search.

Why have brands taken so long to respond to responsive?

As the year draws to its conclusion the digital world has seen many transformations in 2013 with possibly none so great as the impact of the tablet and mobile browsing now becoming the preferred choice of the connecting with the web.

This year the world has seen shipment of tablets exceed that of the PC and it was also the year in which the smartphone dominated the US market by taking 64% of the market share (Nielson)...

By Gareth Crew, 11 October 2013, 0 comments. Categories: Organic Search.

How can video content fly with the Google Hummingbird search?

Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird.

This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...

Firstly, why the hummingbird? Because it's fast and precise, and according to Google, should produce better, speedier results for users. Sounds good so...

By Hurricane Media, 09 October 2013, 0 comments. Categories: Organic Search, Search Marketing, Video & Audio Marketing.