2017 marketing predictions you won't have read elsewhere

Marketers have been frantically planning for 2017 for weeks, if not months, so it may seem a little late in the year to be thinking about what the next 12 months could hold in store.

But even a day is a long time in marketing, and with trends, tech and consumer tastes constantly changing, there are still plenty of opportunities to do things bigger, better and more intelligently, when January comes around.

The challenge, it seems, is knowing which hints and tips to hone in on. Everyone has their marketing...

By Adam Oldfield, 12 December 2016, 0 comments. Categories: Advertising, Advertising Technology, Organic Search.

Half of US small businesses failing to use SEO, survey finds

(c)iStock.com/MartinPrescott

It’s one of the most fundamental eCommerce marketing tools in the book and yet a new report finds that half of small businesses’ websites in the US do not engage in SEO, reducing their chances of being found by potential customers. The survey also showed that of those small businesses surveyed only just over half (54%) had a website in the first place.

The report, from a small business digital marketing survey by Clutch, shows that cost was one of the main reasons why...

By Liz Morrell, 17 March 2016, 0 comments. Categories: Commerce, E-Commerce, Organic Search, Paid Search, Search Marketing.

Early studies show increase in AdWords CTR after Google drops right-side ads

(c)iStock.com/serg3d

The change may be relatively new, but research suggests that the CTR of Google Adwords has improved as a result of a repositioning of ads on the platform.

Since mid February Google stopped showing ads on the right hand side of desktop search results, moving instead to showing a fourth ad above the organic search results and up to three ads at the bottom of the page below the organic results.

Analysis from a two-week study of the impact of the change, shows that as a result click through...

By Liz Morrell, 15 March 2016, 0 comments. Categories: Advertising, Advertising Technology, Organic Search, Paid Search, Web Analytics.

Search engine marketing growth analysed in Adobe report

©iStock.com/Rawpixel 

Search engine marketing spend grew 12% globally year on year according to the latest Global Digital Advertising Report from Adobe, which looks at trends for the last quarter of 2014.

In the US overall search advertisement spend rose 5% year on year, while in Europe, although large at 17% year on year, it had actually slowed on the previous quarter. In the UK spend...

By Liz Morrell, 28 January 2015, 0 comments. Categories: Organic Search, Paid Search, Search Marketing.

Yahoo and Bing make inroads on Google’s US search share, but do advertisers care?

©iStock.com/pearleye 

A spike in Yahoo searches has pushed Google down to its lowest search share in almost six years, the result of a change in tact from Mozilla.

According to web tracker StatCounter, Yahoo’s search share has been buoyed by a deal with Mozilla where it became the default search engine for Firefox 34 users in the US giving company the platform for its highest US share since 2009.

StatCounter has reported that Google grabbed 75.2% of US search referrals in December, whereas its...

By Simon Holland, 14 January 2015, 0 comments. Categories: Organic Search, Paid Search, Search Marketing.

Is this the definitive marketing technology landscape graphic?

Lumascape kicked off the trend for bringing an entire industry together on a single graphic while others have followed too, but Scott Brinker’s latest offering adds some vastly improved organisation to this bustling industry.

Brinker’s marketing technology supergraphic manages to incorporate almost 2,000 different companies without ever looking too chaotic. It is no mean feat given how his annual project...

Could Google for kids do the marketing industry more harm than good?

The news that Google for Kids is now in the development pipeline for the tech giant has generated quite a bit of controversy today. But Google itself was expecting this.

In effect Google for kids - its plan to develop child specific versions of tools such as search, YouTube and Chrome – will create a whole new marketing demographic and enable website owners to better track who is looking at their sites when.

The information this could, in theory, provide advertisers with is huge. Whether brands would be...

By Liz Morrell, 05 December 2014, 0 comments. Categories: Organic Search, Paid Search, Personalised Marketing, Search Marketing.

Google pushed Penguin 3.0 live: What you need to know

Picture credit: iStockPhoto

On October 19 Google officially confirmed they pushed Penguin 3.0 live. Even though it’s called Penguin 3.0 it’s actually the 6th iteration of the link spam fighting algorithm update.

This is the first time Google has updated Penguin in almost exactly a year, so many site owners have their fingers crossed that the last year of link cleanup and link building is enough to put them on the right side of...

By Nick Stamoulis, 22 October 2014, 0 comments. Categories: Organic Search, Search Marketing.

Why Google loves a persona-led approach to content

Google has made it very obvious that in order to succeed at SEO you need to be producing high quality content that is targeted to your audience. One of the best ways to ensure that you are creating this specialist content is to write for a specific persona. Logically speaking, this makes sense as you are writing for a tailored group of people who will be interested in your products and services, but why does Google love it? I’ll explain:

Google’s Affinity Segments

Hang on, what’s this? In plain and...

By Gareth Morgan, 12 September 2014, 0 comments. Categories: Organic Search, Search Marketing.

Google now includes website security as new ranking signal

It is a well-known fact that the Internet is not always the safest place for people looking to keep their computers or information secure. However, Google being one of the most popular websites in the world does its best to keep those who use it safe when browsing the Internet. Of course, Google cannot guarantee the security of the millions of sites it links to, but the search engine is now being updated to make using Google a more secure experience for everyone.

Base security

By Maciej Fita, 29 August 2014, 0 comments. Categories: Organic Search.