Are mobile ads starting to do their job for brands? New research says yes

More mobile shoppers are clicking on ads, according to the latest study from call management provider Telmetrics.

One in three consumers see mobile ads as helpful and informative, according to the report, which represents a spike of 76% from this time last year.

The researchers argue this boils down to different types of content working on mobile today. More than half of mobile shoppers share ads on social media, particularly the youngest age demographic of 18-34 year olds, while there’s been a 40% in...

By James Bourne, 11 September 2014, 0 comments. Categories: Advertising, Consumers, Mobile.

How to ensure the pounds follow the eyeballs when it comes to mobile advertising

In today’s world, there’s nothing that businesses are worried about more than their bottom line, and the impact that advertising has on this figure is no exception. Increasingly brands that use advertising are under more and more pressure to translate advertising spend into cold, hard sales.

Building brand awareness is all well and good, after all, but does it help to demonstrate ROI? With this in mind, there’s no doubt that the question on many brand’s lips when it comes to allocating...

By Joy Dean, 09 July 2014, 0 comments. Categories: Advertising, Mobile.

Latest research reveals how Western brands still face issues in emerging markets

Despite big brands being predominantly recognised in emerging markets, only half of consumers are planning to spend with these brands – and Amazon is far behind the competition.

That’s the key takeaway from a survey by mobile marketing provider Upstream, who found that Amazon was recognised by significantly fewer customers who also wanted to spend less with the retail giant.

The most recognised brand in emerging markets Brazil, China, India, Indonesia, Nigeria and Vietnam, according to the...

By James Bourne, 27 May 2014, 0 comments. Categories: Brands, Consumers, Mobile.

Why mobile analytics is overtaking web analytics

“Mobile has won” – Eric Schmidt, Google Executive Chairman

Mobile Take-Off

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming a reality.

Mobile use is on an unstoppable rise and recent reports state that mobile traffic contributes to circa 15% of all internet traffic. Due to the rise of mobile, mobile analytics have also had to become more...

By Alon Even, 20 May 2014, 0 comments. Categories: Analytics, Mobile.

Mobile is main priority for marketers in 2014, research finds

Research conducted by mobile analytics firm Netbiscuits and Brand Republic has revealed that seven in 10 marketers use mobile and see it as ‘integral’ to their multichannel branding.

The report, entitled ‘Getting Mobile Right: Using Analytics to Create Insight-Driven, Personalised Experiences’, showed that even though the majority of marketers were using mobile, a smaller number had specific goals from mobile.

Just over half (51.97%) of the 5000 respondents across 10 countries said...

By James Bourne, 12 May 2014, 0 comments. Categories: Analytics, Mobile.

Adpoints unleashes mobile offering, aims for TV by end of year

Ad incentivisation provider Adpoints, best known for its partnership with Nectar, has launched a mobile version of its product, meaning customers can now get Nectar points by viewing adverts on their smartphones or tablets.

The move comes amidst a huge growth in mobile advertising revenues in the UK, with recent figures from the Internet Advertising Bureau (IAB) confirming mobile ad spend had broken the £1bn mark in 2013, from £529m in 2012, now accounting 16% of overall digital ad spend.

Adpoints...

By James Bourne, 08 May 2014, 0 comments. Categories: Advertising, Mobile.

The advertising revolution will not only be televised - it'll be on mobile too

There’s never been a more difficult time for brands to try and communicate with their audience.

Indeed, it’s easy to forget that, as recently as twenty years ago, the world of advertising was a very different place. Options for advertisers were once restricted to running expensive ad placements in newspapers or magazines, broadcast media like the TV or radio, or outdoor billboards, in hopes of reaching a mostly captive audience.

By comparison, today’s audiences engage with so many different...

By Joy Dean, 15 April 2014, 0 comments. Categories: Advertising, Mobile.

Rachel’s Organic gets mobile responsive site design

Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth.

The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.

And after Haygarth redesigned the Rachel’s Organic website two years ago, this represents a natural step forward for the company.

“It’s no secret that more and more consumers are...

By James Bourne, 14 April 2014, 0 comments. Categories: Branding, Brands, Design, Mobile.

App Annie report reveals freemium rules for app revenue

Freemium is the fastest growing business model for mobile app revenue, according to the latest industry report.

The report from analytics provider App Annie in conjunction with IDC showed that in key countries – Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, the UK and the US – freemium revenues went up by 211% between 2012 and 2013. In app advertising money also went up, but not as quickly – 56%.

Paid revenue, by contrast, went down by 29% from 2012 to 2013, while...

By James Bourne, 28 March 2014, 0 comments. Categories: Advertising, Apps, Mobile.

Mobile devices will make up half of paid search clicks by 2015

The latest research report, this time from Marin Software, has uncovered a fascinating statistic: mobile devices will account for half of all paid search clicks by December 2015 if the current growth rate is maintained.

It’s certainly a prevalent trend. The research, which asked the opinions of brands and advertisers managing over $6bn in annual online spend, also found that the rate of cost per click (CPC) was faster on mobile than on desktop – with tablet CPC moving ahead of desktop CPC in some...

By James Bourne, 19 March 2014, 0 comments. Categories: Advertising, Mobile, Research.