Marketing Tech News

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    The advertising revolution will not only be televised - it'll be on mobile too

    Joy Dean

    There’s never been a more difficult time for brands to try and communicate with their audience. Indeed, it’s easy to forget that, as recently as twenty years ago, the world of advertising was a very different place. By comparison, today’s audiences engage with so many different platforms, devices and media that the sheer complexities involved make the act of successful customer engagement itself no mean feat.

    About 4 days, 7 hours ago - 0 comments - Categories: Advertising, Mobile
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    Rachel’s Organic gets mobile responsive site design

    James Bourne

    Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth. The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.

    About 5 days ago - 0 comments - Categories: Branding, Brands, Design, Mobile
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    App Annie report reveals freemium rules for app revenue

    James Bourne

    Freemium is the fastest growing business model for mobile app revenue, according to the latest industry report. The report from analytics provider App Annie in conjunction with IDC showed that in key countries – Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, the UK and the US – freemium revenues went up by 211% between 2012 and 2013. In app advertising money also went up, but not as quickly – 56%.

    About 3 weeks, 1 day ago - 0 comments - Categories: Advertising, Apps, Mobile
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    Mobile devices will make up half of paid search clicks by 2015

    James Bourne

    The latest research report, this time from Marin Software, has uncovered a fascinating statistic: mobile devices will account for half of all paid search clicks by December 2015 if the current growth rate is maintained.

    About 1 month ago - 0 comments - Categories: Advertising, Mobile, Research
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    Opting for omni-channel: Picking the right platforms for PR

    Alastair Turner

    The number of social media channels and apps continues to rise exponentially. So, it’s easy to feel like you’re drowning in a sea of hash tags and angry birds. As we’ve always argued at Aspectus however, the key is to avoid bombarding potential clients with every channel under the sun and to be more selective in terms of the social tools being harnessed.

    About 1 month, 1 week ago - 0 comments - Categories: Mobile, PR, SME Tips
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    Nine in 10 SMEs don’t have a mobile-friendly site, research shows

    James Bourne

    Here’s a potentially worrying research statistic: 91% of websites for small and medium businesses are not accessible through mobile devices. The top line result of the UK survey, from website platform provider BaseKit, may not come as much of a surprise given the company’s business.

    About 1 month, 2 weeks ago - 0 comments - Categories: Brands, Mobile, SME Tips
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    How retailers are influencing mobile sales in 2014

    Maciej Fita

    Businesses are trying to find new and novel ways to keep people in their stores so they will buy more of their products. It is becoming more and more difficult to keep the attention of today’s savvy consumers. They are usually well researched and know exactly what they want.

    About 1 month, 2 weeks ago - 0 comments - Categories: Brands, Infographic, Mobile
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    How mobile advertising is mirroring human behaviour

    Joy Dean

    Fifty years ago, we all imagined that by the time we got to the year 2014, we’d all be living in a world run by robots. We imaged that by now, we would be living in a world similar to that of the Jetsons, where flying cars are the norm, communication is instantaneous and a robot greets you when you return from work.

    About 1 month, 3 weeks ago - 0 comments - Categories: Advertising, Consumers, Mobile
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    Facebook buys WhatsApp: The experts’ verdicts

    James Bourne

    Last night Facebook announced its intention to buy messaging provider WhatsApp for a deal totalling $19bn (£11.4bn), becoming the social network’s costliest acquisition to date. The deal comprises an original $16bn, one quarter of which is cash and the remainder in Facebook shares, alongside another $3bn in restricted stock units granted to WhatsApp’s founders and employees.

    About 1 month, 4 weeks ago - 0 comments - Categories: Brands, Facebook, Mobile, Partnerships, Social Media
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    Adbrain launches beta platform after seed funding round

    James Bourne

    Real-time advertising platform Adbrain has launched a private beta platform for its programmatic ad buying solution, nine months after nailing $1.5m in seed funding. The platform, which enables programmatic mobile audience buying, has garnered support from ad companies M&C Saatchi Mobile, Fetch and Somo, as well as agencies Annalect and The Exchange Lab.

    About 1 month, 4 weeks ago - 0 comments - Categories: Advertising, B2B, Brands, Interview, Mobile
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