Mobile marketing is dead: Long live gaming marketing
Opinion A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the marketing community, have been slow to receive updates and delayed in expanding their current mobile apps. It seems that mobile technology is way ahead of marketing applications and perhaps ahead of the understanding of this potentially beneficial technology as well.
What does that mean to me, as a supporter of integrated marketing and omni-channel marketing? If the...