Is Samsung's iBeacon contender Proximity a headache for retailers?
Picture credit: Samsung
Samsung has announced mobile communications solution Proximity, a rival to Apple’s iBeacon, but could the requirement of a different beacon technology for each handset manufacturer cause problems for retailers?
Proximity is a mobile platform not unlike iBeacons. It lets visitors to a specific location view rich, relevant content and allows advertisers to target those consumers with more pertinent campaigns.
The main difference between the two products is that Proximity operates...