Take a look at how McDonald’s, Guinness and Coca-Cola have kept their brands fresh over 100 years

For any historic, established big brand, they can’t rest on their laurels if they want to stay at the top. Whether it’s through a catchy marketing slogan, or a change to the company logo, the sands of time are constantly shifting.

Take three of the world’s biggest brands; McDonald’s, Guinness and Coca-Cola.

It’s fair to say that the ubiquitous soft drinks manufacturer has suffered slightly over the past year or so, where before it was at the very summit of its brand power. Earlier this week

By James Bourne, 11 July 2014, 0 comments. Categories: Brands, Infographic.

How SEO and content marketing go hand in hand

Okay, we all know content is important and we all understand SEO is a must, right? Sounds simple but for many the thought of piecing these two puzzle pieces together can be a daunting task. The truth is that content plays a vital role in the way the search engines view a websites authority.

The folks over at Brafton recently put this great infographic together discussing the importance of the two and how they actually go together.

By Maciej Fita, 12 June 2014, 0 comments. Categories: Content, Infographic, SEO.

LinkedIn turns 11, but is it a happy birthday?

On Monday, everyone’s favourite business-oriented social network LinkedIn turned 11. Boasting 277 million users, a net income of $26m in 2013, and one of the most successful tech IPOs in 2011, things have been continually rosy for chairman Reid Hoffman and CEO Jeff Weiner.

But should LinkedIn be celebrating its 11th birthday?

One look at the most recent balance sheet suggests otherwise. On May 1 LinkedIn published financial results of a $13.4m net loss in the first quarter, compared to $22.6m in the...

By James Bourne, 07 May 2014, 0 comments. Categories: Infographic, LinkedIn, Social Media.

How retailers are influencing mobile sales in 2014

Businesses are trying to find new and novel ways to keep people in their stores so they will buy more of their products. It is becoming more and more difficult to keep the attention of today’s savvy consumers. They are usually well researched and know exactly what they want. In order to keep their attention you need to exploit product displays in order to show the customer what you’d like them to purchase, whether it’s a great deal or a new and exciting product. End caps and floor...

By Maciej Fita, 04 March 2014, 0 comments. Categories: Brands, Infographic, Mobile.

The best Valentine’s Day marketing stories [infographic]

If there’s one thing more predictable on Valentine’s Day than a man buying flowers from a petrol station, it’s brands putting together romance-related research. MarketingTech finds the best Valentine’s Day stories

According to research from Rakuten Marketing, the recession is hitting lovers in the pocket. The average basket size on Valentine’s Day decreased by 20% in the UK in 2013, compared to the year before.

Similarly, it will come as no surprise that most people leave their...

By James Bourne, 14 February 2014, 0 comments. Categories: Brands, Consumers, Infographic, JustForFun.

Why high street retailers continue to lose out to digital [infographic]

Research from user experience design agency Foolproof has revealed increasing prevalence for the ‘showrooming’ trend, meaning high street retailers continue to lose out to digital competitors.

The survey showed that more than one in four UK shoppers indulged in showrooming – checking the price of a product in a bricks-and-mortar store and using their phones to compare with rival outlets – with a third of these going on to purchase from another brand.

Yet more than half of these...

By James Bourne, 17 January 2014, 0 comments. Categories: Brands, Infographic, Selling.

Online advertising: A history from 1993 to the present day [infographic]

It’s been 20 years this month since the first online advert was sold – and, like a lot of technological journeys, it’s a fascinating look at how far we’ve come.

Anyone who wants to remember what public opinion was of the World Wide Web and the Internet back in 1993 need look no further than this documentary piece which spoke of “the growing phenomenon of Internet”.

Yet it’s an interesting yarn as to how it came about. The first...

By James Bourne, 11 September 2013, 0 comments. Categories: Advertising, Infographic, JustForFun, Mobile.

Is Social Media putting extra strain on marketers?

Where most of us think of social media as a way of easily reaching out to friends and family, for marketers, it’s a powerful tool for engaging new audiences. A report from marketing production services firm Charterhouse however, shows extra strain being put on departments.

In fact, two thirds of marketers agree that this new generation of marketing channels such as social media has created more work for their department.

Most of the pressure appears to be from increased expectation; due to the new reach...

By Ryan Daws, 02 July 2013, 0 comments. Categories: Advertising, Brands, Content, Industry, Infographic, Research, Social Media, Strategy, Twitter.

Google Glass is “the next iPhone” says analyst, prime for marketing?

Wearable computing has taken headlines by storm recently; from wrist-based such as the Kickstarter-success Pebble, to those sitting on your nose like Google’s Glass. Amid concerns and “fashion” issues; many wondered whether these devices would take off, alongside privacy concerns.

Well it looks like it will, it looks like it will be big, and due to the popularity we’re left thinking how it could be great for some innovative marketing.

According to a new report by...

By Ryan Daws, 21 June 2013, 1 comment. Categories: Advertising, Android, Apps, AR, Google, Industry, Infographic, Location, Mobile, Research.