10 ways to avoid brand abuse and protect your online reputation
Charlie Abrahams, Vice President, EMEA at MarkMonitor
The Cambridge Satchel Company recently ramped up its online brand protection efforts by taking action to address the myriad risks of counterfeits, copyright infringement and cybersquatting that have plagued the brand since its rapid success.
The story of the brand’s growth was featured in the Google Chrome advertisement series ‘The Web is What You Make of It’. Unfortunately, in the same way the web has revolutionised the way brands engage...