Marketing Tech News

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    Is Google+ Restricted Communities the next Yammer?

    Amy Edwards

    On Tuesday, Google announced it’s next bid to get its finger into the enterprise social network pie – ‘Restricted Communities’. According to the Big G, with the new Restricted Communities function, companies will be able to create invite-only communities or communities which are only open to those with an email address associated with a particular domain.

    About 5 months, 1 week ago - 0 comments - Categories: Google, GooglePlus, Social Media
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    Google Hummingbird: What do we know?

    Amy Edwards

    Last week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since. Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry moving forwards.

    About 6 months, 2 weeks ago - 1 comment - Categories: Google, GooglePlus, SEO, Strategy
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    Are we in the middle of the latest Google update?

    Amy Edwards

    Just like anyone else working in SEO these days, part of my job consists of keeping an eye on our rankings for particular keywords and the rankings of our some of our biggest competitors. Now, with things like personalisation and local results, these days that’s definitely easier said than done… but more often than not, it is possible to get a good idea of your progress and overall position and, apart from the normal shuffle, things have been pretty steady-ish in the SERPs for a while now.

    About 7 months, 2 weeks ago - 0 comments - Categories: Google, GooglePlus, SEO, Social Media
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    5 tips to improve your click through rate on Google+

    Amy Edwards

    Google's often over-looked social network is one of the best places for socialising, sharing and just generally discovering great content that you actually want to read and view. Unlike LinkedIn, its communities are moderated pretty effectively and are relatively spam-free and unlike Facebook, the network is also fairly free of pointless advertising thus far...

    About 10 months, 1 week ago - 0 comments - Categories: Analytics, Google, GooglePlus, Social Media, Strategy
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    10 reasons why this summer is going to be all about social media


    Forget the summer of the cicada - this summer is going to be all about the power of social media. We wanted to share our 10 reasons that we think this summer is going to be all about Facebook, Twitter, LinkedIn and more...

    About 10 months, 3 weeks ago - 0 comments - Categories: Facebook, GooglePlus, LinkedIn, Social Media, Twitter
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    Google’s advertising under fire by FTC

    Ryan Daws

    It’s not the first time Google has come under scrutiny by the FTC, but this time it’s whether the world’s favourite search engine is using its advertising platform to harm the competition.

    About 11 months ago - 0 comments - Categories: Advertising, Brands, Google, GooglePlus, Industry, Reputation, Research
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    Why you need to focus on Google+ to increase your rankings

    Maciej Fita

    More than half of all internet searches are completed through Google - and some estimates put the figure even higher than that - so if a business wants its website to be visible in search results it needs to use all of the tools and tactics at its disposal - and that includes Google+.

    About 11 months ago - 0 comments - Categories: Google, GooglePlus, Reputation, SEO
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    Facebook hashtags: The facts

    Amy Edwards

    It goes without saying that Zuck and his Palo Alto-based nerds are introducing hashtags in an attempt to yield higher dividends for their shareholders. They've seen the success of Twitter's adoption, and they want in on the action.

    About 11 months, 1 week ago - 1 comment - Categories: Facebook, GooglePlus, Social Media, Strategy, Twitter
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    How do you build your authority on Google+?

    Amy Edwards

    Although still regarded by many as the ghost town of the social world, Google+ is quickly picking up a loyal following and is becoming ever more popular by the day thanks to its clean layout, ease of use and dedicated communities.

    About 1 year ago - 0 comments - Categories: Google, GooglePlus, Social Media, Strategy
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    Analysing the impact of Google+ on SEO

    Andy Drinkwater

    How are you going to ever get traffic to your website, if you don’t have a Google+ profile? Sounds a little extreme, I know, but read on. Ever since Eric Schmidt (Google’s CEO) was quoted as saying “Information tied to verified online profiles will be ranked higher than content without such verification“, it has had site owners rushing to their local SEOs to make sure they don’t get hit.

    About 1 year ago - 0 comments - Categories: Google, GooglePlus, SEO, Strategy
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