Google ends ‘real name’ YouTube commenter policy, shuffles Google+ pack again

Last month MarketingTech noted the third birthday of Google+ with the question: Is it time to wave the white flag? It was one of the most popular articles of the month, and the sentiment certainly resonated among our community with over 50 comments.

Well, Google has had another crack at modifying its problem child social...

By James Bourne, 16 July 2014, 0 comments. Categories: Google, GooglePlus, Social Media.

As Google+ turns three, is it time to wave the white flag?

June 28 2014 marks three years since Google+ was launched. It represents an interesting tipping point in the history of the social network, for whom mass adoption has often been difficult to come by.

Despite having only a quarter of the userbase of Facebook, 359 million active users compared to 1.28 billion is still a hefty number. But there’s another issue at stake.

At Google I/O earlier this week, during the two and a half hour keynote conference there was mention of various new announcements and...

By James Bourne, 27 June 2014, 0 comments. Categories: Google, GooglePlus, Social Media.

Is Google+ Restricted Communities the next Yammer?

By Amy@BubbleJobs

It’s fair to say Google has been pretty busy with its social network recently. From vanity URLs to cool photo tools and apps, the search giant has been putting a lot of time and effort into improving Google+ recently – and last week was no different.

On Tuesday, Google announced it’s next bid to get its finger into the enterprise social network pie – ‘Restricted...

By Amy Edwards, 11 November 2013, 0 comments. Categories: Google, GooglePlus, Social Media.

Google Hummingbird: What do we know?

By Amy@BubbleJobsLast week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since.

Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry moving...

By Amy Edwards, 03 October 2013, 1 comment. Categories: Google, GooglePlus, SEO, Strategy.

Are we in the middle of the latest Google update?

By Amy@BubbleJobsJust like anyone else working in SEO these days, part of my job consists of keeping an eye on our rankings for particular keywords and the rankings of our some of our biggest competitors. Now, with things like personalisation and local results, these days that’s definitely easier said than done… but more often than not, it is possible to get a good idea of your progress and overall position and, apart from the normal shuffle, things have been pretty steady-ish in the SERPs for a while...

By Amy Edwards, 03 September 2013, 0 comments. Categories: Google, GooglePlus, SEO, Social Media.

5 tips to improve your click through rate on Google+

Just like anyone else in the industry, I’m a massive fan of social media and right now Google+ is definitely in my top two. In my opinion, Google’s often over-looked social network is one of the best places for socialising, sharing and just generally discovering great content that you actually want to read and view. Unlike LinkedIn, its communities are moderated pretty effectively and are relatively spam-free and unlike Facebook, the network is also fairly free of pointless advertising thus far –...

By Amy Edwards, 11 June 2013, 0 comments. Categories: Analytics, Google, GooglePlus, Social Media, Strategy.

10 reasons why this summer is going to be all about social media

Forget the summer of the cicada... this summer is going to be all about the power of social media. We are so excited about all of the ways that social media is influencing our lives lately that we decided to dedicate a couple months to Summer of Social Media, our newest campaign. Summer of Social Media is a time to celebrate the influences of social media from Memorial Day to Labor Day. It's also a time...

By GrassRootsMarketing, 31 May 2013, 0 comments. Categories: Facebook, GooglePlus, LinkedIn, Social Media, Twitter.

Google’s advertising under fire by FTC

It’s not the first time Google has come under scrutiny by the FTC, but this time it’s whether the world’s favourite search engine is using its advertising platform to harm the competition.

“With great power, comes great responsibility” is a quote which comes to mind when speaking about a giant like Google, and I’m not sure Spiderman would approve of how Google is handling its responsibility to provide fair ground for advertising.

According to

By Ryan Daws, 24 May 2013, 0 comments. Categories: Advertising, Brands, Google, GooglePlus, Industry, Reputation, Research.

Why you need to focus on Google+ to increase your rankings

More than half of all internet searches are completed through Google and some estimates put the figure even higher than that so if a business wants its website to be visible in search results it needs to use all of the tools and tactics at its disposal – and that includes Google+.

Often referred to as the poorer rival to the Facebook juggernaut, Google+ is actually a powerful and unique tool in the world of content marketing and search engine...

By Maciej Fita, 21 May 2013, 0 comments. Categories: Google, GooglePlus, Reputation, SEO.

Facebook hashtags: The facts

Before I begin today’s post, I hasten to warn you I’m about a month late with my musings on the proposed use of hashtags on Facebook but bear with me as I try to leave you with something well researched and a bit more entertaining than the regurgitated social spiel you perused four weeks ago!

So to give you my two cents on the matter, we’ll go over the basics…

What’s the point of hashtagging on Facey-b? It goes without saying that Zuck & his Palo Alto based nerds...

By Amy Edwards, 17 May 2013, 1 comment. Categories: Facebook, GooglePlus, Social Media, Strategy, Twitter.