Marketing Tech News

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    Is Google Glass going to revolutionise football?

    Gareth Morgan

    Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

    About 1 week ago - 0 comments - Categories: Brands, Community, Google
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    Google penalises guest blog network MyBlogGuest

    Amy Edwards

    It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that guest blogging for SEO is dead.

    About 1 month ago - 0 comments - Categories: Blogging, Google, SEO
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    Is Halifax the latest brand to be caught out by Google?

    Amy Edwards

    It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

    About 2 months, 1 week ago - 0 comments - Categories: Brands, Google, Reputation, SEO
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    Has Expedia been whacked with an unnatural links penalty?

    Amy Edwards

    Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

    About 3 months ago - 0 comments - Categories: Brands, Content, Google, SEO
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    Next takes on Google in the battle for your inbox

    Gareth Crew

    Here's quite a radical change from Google, and it’s what you might call a ‘game-changer’ in terms of the user experience. To me it shows just how much power Google wields in the land of the Internet – if they decide that email needs to work differently (and I’m not entirely sure of their motives) then they redesign it.

    About 4 months, 2 weeks ago - 0 comments - Categories: Branding, Brands, e-commerce, Email, Google
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    Is Google+ Restricted Communities the next Yammer?

    Amy Edwards

    On Tuesday, Google announced it’s next bid to get its finger into the enterprise social network pie – ‘Restricted Communities’. According to the Big G, with the new Restricted Communities function, companies will be able to create invite-only communities or communities which are only open to those with an email address associated with a particular domain.

    About 5 months, 1 week ago - 0 comments - Categories: Google, GooglePlus, Social Media
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    Video marketing from the heart: From Google to Guinness

    Hurricane Media

    Video marketing is really getting something right when it inspires us. Today, Claire, Hurricane's Production Manager, shares two inspiring videos she loves. Both adverts are promoting very different products - Google Maps and Guinness - but they share fundamental elements that we'd want on our video marketing wishlist - using authenticity, emotion...

    About 5 months, 3 weeks ago - 0 comments - Categories: Advertising, Branding, Brands, Google, Strategy, TV, Video
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    How Microsoft’s ‘Bing It On’ campaign could help Google’s brand in the long run

    James Bourne

    Microsoft has today launched bingiton.com, a site which compares the search pages of Bing and Google and asks users to rate the best results. It’s a strange argument. Microsoft launches a campaign to show people the benefits of its Bing search engine, yet if the campaign succeeds, it may be of benefit to both Redmond and its bitter search rival Google. But how?

    About 6 months, 2 weeks ago - 0 comments - Categories: Branding, Brands, Google, Search
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    How can video content fly with the Google Hummingbird search?

    Hurricane Media

    Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird. This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...

    About 6 months, 2 weeks ago - 0 comments - Categories: Google, SEO, Strategy, Video
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    Google Hummingbird: What do we know?

    Amy Edwards

    Last week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since. Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry moving forwards.

    About 6 months, 3 weeks ago - 1 comment - Categories: Google, GooglePlus, SEO, Strategy
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