Google ends ‘real name’ YouTube commenter policy, shuffles Google+ pack again

Last month MarketingTech noted the third birthday of Google+ with the question: Is it time to wave the white flag? It was one of the most popular articles of the month, and the sentiment certainly resonated among our community with over 50 comments.

Well, Google has had another crack at modifying its problem child social...

By James Bourne, 16 July 2014, 0 comments. Categories: Google, GooglePlus, Social Media.

As Google+ turns three, is it time to wave the white flag?

June 28 2014 marks three years since Google+ was launched. It represents an interesting tipping point in the history of the social network, for whom mass adoption has often been difficult to come by.

Despite having only a quarter of the userbase of Facebook, 359 million active users compared to 1.28 billion is still a hefty number. But there’s another issue at stake.

At Google I/O earlier this week, during the two and a half hour keynote conference there was mention of various new announcements and...

By James Bourne, 27 June 2014, 1 comment. Categories: Google, GooglePlus, Social Media.

Take a look at the animated Google Doodle “that will make the world a better place”

Animation is on Google’s mind – or their homepage to be exact – and it’s an animation first.

June 9's animated Google Doodle is the first time that a student-created piece has been animated for the homepage.

The Doodle is the winning entrant for Google’s 7th annual Doodle 4 Google – a K-12 competition where young artists from all 50 states doodle it out at the...

By Homebaked Films, 11 June 2014, 0 comments. Categories: Google, JustForFun.

Google overtakes Apple as most valuable brand, according to report

Google is now the world’s most valuable brand having toppled Apple off its perch, according to the latest report from Millward Brown.

The two companies swapped places in the 2014 iteration, with Apple finishing second well ahead of IBM in third. Microsoft (#4) and McDonald’s (#5) completed the top five.

The report, now in its ninth year, collects results based on 150,000 interviews with consumers worldwide. And despite the competitive nature of the top 100 chart, the report found that brand values...

By James Bourne, 21 May 2014, 0 comments. Categories: Apple, Brands, Google.

Even Matt Cutts says backlinks count for something

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore.

In a perfect SEO world, the kind Google wishes we all worked and searched in, no site would actively build links. They would instead focus all their energy on content creation and let links come naturally as people found and shared that...

By Nick Stamoulis, 09 May 2014, 1 comment. Categories: Google, SEO.

Is Google Glass going to revolutionise football?

Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. 

As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

— marcwebber (@marcwebber)

By Gareth Morgan, 16 April 2014, 0 comments. Categories: Brands, Community, Google.

Google penalises guest blog network MyBlogGuest

By Amy@BubbleJobs

It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that

By Amy Edwards, 21 March 2014, 1 comment. Categories: Blogging, Google, SEO.

Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs

It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

News first broke of Halifax’s suspected penalty last week (as far...

By Amy Edwards, 12 February 2014, 0 comments. Categories: Brands, Google, Reputation, SEO.

Has Expedia been whacked with an unnatural links penalty?

By Amy@BubbleJobs

Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

An

By Amy Edwards, 22 January 2014, 0 comments. Categories: Brands, Content, Google, SEO.

Next takes on Google in the battle for your inbox

A few months ago a funny thing happened to my inbox – Google redesigned it.  I wasn’t expecting it but actually when I got used to it, I quite liked it.  If you’re not a Gmail user you probably won’t have seen it but it looks something like this:

(Note the 3 tabs across the top)

It’s quite a radical change and it’s what you might call a ‘game-changer’ in terms of the user experience.  To me it shows just how much power Google wields in the...

By Gareth Crew, 05 December 2013, 0 comments. Categories: Branding, Brands, e-commerce, Email, Google.