Here’s how junk food brands are targeting kids on Facebook
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A study from the University of Sydney has revealed how junk food brands are targeting young adults on social media.
The report, entitled ‘Digital Junk: Food and Beverage Marketing on Facebook’, was authored by seven academics in response to the growing obesity issue in Australia, with more than a third of Australians aged 15 to 24 considered overweight or obese.
The research involved analysing 27 food and drink brand Facebook pages on their marketing techniques,...