Marketing Tech News

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    Why Facebook's still left a gap for organic reach #SMWF

    James Bourne

    Dom Burch, head of social at Asda, told delegates at Social Media World Forum earlier today that while Facebook has made it "hard" for organic reach, there's still a gap in the market if you get the content right.

    About 2 weeks, 3 days ago - 0 comments - Categories: Facebook, Social Media
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    Socialbakers CEO claims there is a “witch hunt” against Facebook

    James Bourne

    The CEO of social analysis tool provider Socialbakers, Jan Rezab, has claimed that people are trying to create a “witch hunt” against Facebook amidst a research note from Forrester exec Nate Elliott claiming that Facebook was continuing to fail marketers. In a blog post on his personal site, Rezab derided Facebook bashing as “cool and trendy” and “click bait”, adding the general consensus of Facebook’s marketing – lack of organic reach, lots of fake fans – was wide of the mark.

    About 3 weeks, 3 days ago - 0 comments - Categories: Advertising, Brands, Facebook, SME Tips
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    Forrester claims Facebook is “still” failing marketers

    James Bourne

    It appears Forrester vice president and principal analyst Nate Elliott is gunning for Facebook if the latest research note on the company’s blog is anything to go by, with Elliott claiming the social network is “still failing marketers.”

    About 1 month ago - 0 comments - Categories: Facebook
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    Facebook buys WhatsApp: The experts’ verdicts

    James Bourne

    Last night Facebook announced its intention to buy messaging provider WhatsApp for a deal totalling $19bn (£11.4bn), becoming the social network’s costliest acquisition to date. The deal comprises an original $16bn, one quarter of which is cash and the remainder in Facebook shares, alongside another $3bn in restricted stock units granted to WhatsApp’s founders and employees.

    About 1 month, 3 weeks ago - 0 comments - Categories: Brands, Facebook, Mobile, Partnerships, Social Media
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    Happy 10th birthday Facebook – but where do we go from here?

    James Bourne

    On February 4, 2004, Mark Zuckerberg, alongside Dustin Moskovitz, Chris Hughes, Andrew McCollum and Eduardo Saverin, launched thefacebook.com while he was still a Harvard student. 10 years and billions of users later, the company celebrates a decade of being one of the most disruptive tech companies in recent memory.

    About 2 months, 1 week ago - 0 comments - Categories: Analysis, Facebook, Social Media
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    Over half of Facebook users “not concerned” about privacy

    James Bourne

    Research conducted by LoveMyVouchers.co.uk has revealed that more than 50% of Facebook users were “not at all concerned” or “not very concerned” about Facebook privacy. The research, which examined responses from over 1000 subscribers to the voucher code site, found that over a quarter (26%) of those polled admitted to being “fairly” concerned about privacy on Facebook, whilst nearly seven in 10 (67%) believed that Facebook’s privacy settings were either ‘not at all’ or ‘not very’ easy to understand.

    About 2 months, 3 weeks ago - 0 comments - Categories: Brands, Facebook, Privacy
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    Facebook Business Pages: Why your results just nosedived

    Jim Connelly

    A leaked slide deck shows that organic (unpaid) posts you share via your Facebook Business Page, will reach fewer and fewer people. As Advertising Age put it: “If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.” A number of you have asked me to share my thoughts, so here they are!

    About 4 months ago - 0 comments - Categories: B2B, Brands, Content, Facebook, Social Media
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    Has Facebook commerce flunked?

    Philip Rooke

    In my opinion, Facebook-commerce (F-commerce) expectations seem to be out of sync with most brands and the market’s capabilities. The problem, in fact, is in the evolution of communication within the medium. Shops on Facebook only work as part of a social media strategy. And most brands are not sufficiently evolved in their social communication to make them work. Expectations and reality do not fit together and protagonists blame the medium not the messages.

    About 4 months, 2 weeks ago - 0 comments - Categories: e-commerce, Facebook, Strategy
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    Instagram “now rivals Google+ and Pinterest in brand adoption”, says report

    James Bourne

    The photo-sharing social network Instagram has sky-rocketed in terms of major brand interest and is the “fastest-growing of the top social networks”, according to research from Simply Measured. Whilst only 40% of the biggest brands – taken from the Interbrand 2013 Top 100 Brands study – used Instagram last year, that number has risen to 71% today.

    About 5 months, 1 week ago - 0 comments - Categories: Branding, Brands, Facebook, Social Media
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    Forrester open letter claims Facebook is “failing marketers”

    James Bourne

    “Mr Zuckerberg, Facebook is failing marketers.” So begins a scathing open letter from Forrester Research vice president and principal analyst Nate Elliot, attacking the social network for not giving companies better return on their advertising investment. The letter, published on the official Forrester blog, details a series of reasons as to why the Palo Alto company is letting marketers down.

    About 5 months, 2 weeks ago - 0 comments - Categories: Advertising, Branding, Brands, Facebook, Strategy
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