Here’s how junk food brands are targeting kids on Facebook

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A study from the University of Sydney has revealed how junk food brands are targeting young adults on social media.

The report, entitled ‘Digital Junk: Food and Beverage Marketing on Facebook’, was authored by seven academics in response to the growing obesity issue in Australia, with more than a third of Australians aged 15 to 24 considered overweight or obese.

The research involved analysing 27 food and drink brand Facebook pages on their marketing techniques,...

By James Bourne, 27 October 2014, 0 comments. Categories: Campaigns, Facebook, Social Media.

Buying in Facebook and Twitter: A new data generator

Social media seems to be impacting nearly every aspect of marketing. It allows brands to interact with consumers in a digital space. Feedback and customer service happen in real time. Now, it seems social media may be simplifying the ecommerce channel, giving consumers the ability to make purchases directly in the ads and posts for products they see in their feeds.

Both Facebook and 

By Randy Giusto, 25 July 2014, 0 comments. Categories: Campaigns, Facebook, Twitter.

Malaysian mobile firm pays tribute to MH17 flight victims through memorial app

Just Mobile Sdn Bhd, a Malaysia-based IT and mobile technology firm, has updated its eMemorial Facebook app to include separate pages for each of the 298 people who lost their lives in the MH17 flight to Kuala Lumpur, which was shot down over Ukrainian airspace last week.

The eMemorial app, currently in beta, allows people to post memorials “to remember loved ones and share their legacy and life with the rest of [their] Facebook friends”, yet also features memorial pages to celebrities, from as...

By James Bourne, 21 July 2014, 0 comments. Categories: Facebook, Publishing, Social Media.

Facebook’s study may help their experience, but it also breaches their ethics

In case you missed it over the weekend, Facebook has admitted to conducting a psychological experiment of 689,000 of its users to assess how they reacted to manipulating their news feeds.

The study, in partnership with Cornell University and the University of Columbia, attempted to assess if “exposure to emotions led people to change their own posting behaviours.”

The experiment, which took place in 2012, has understandably caused distress and outrage,...

By James Bourne, 30 June 2014, 0 comments. Categories: Facebook.

Quip CEO Bret Taylor: I continue to be “awe-inspired” by Mark Zuckerberg

Bret Taylor, the CEO of collaborative document app Quip, says that Facebook’s continued aggressive pursuit of mobile is a “smart move” and that he continues to be “awe-inspired” by Mark Zuckerberg even after leaving the post of CTO in June 2012.

Taylor, who admitted that during his three year tenure Facebook’s transition to mobile had been “awkward”, explained why he thought tech companies who didn’t move to mobile would go the same way of firms who failed...

By James Bourne, 06 June 2014, 0 comments. Categories: B2B, Facebook, Publishing.

Brandignity case study: How one promoted Facebook post increased our reach by 57000%

Facebook reports that it has 757 million visitors a day, and this number has increased by 22% from December 2012 to December 2013. Businesses of all sizes are aware that they need to build a presence in this virtual social space; however, they are often not clear on how to go about doing this. This article focuses on a real scenario, where a savvy Facebook user decided to promote a post, and then watched the Facebook reach on it increase by a remarkable 57,000%.

Facebook Promoted Posts

By Maciej Fita, 19 May 2014, 1 comment. Categories: Advertising, Campaigns, Facebook.

Forrester analyst claims Instagram is “the king of social engagement”

A post from Forrester Research analyst Nate Elliott has revealed that Instagram is by far the most engaging network for social content.

The conclusion has been drawn after a research study of over three million user interactions with 2500 brand posts on the main social networks.

Elliott found that for one particular Red Bull post, Instagram results – 36,000 likes from 1.2m followers at a 3% likes per follower ratio – smashed Facebook – 2,600 likes from 43m followers at a 0.006% likes per...

By James Bourne, 30 April 2014, 0 comments. Categories: Facebook, Social Media, Twitter.

Why Facebook's still left a gap for organic reach #SMWF

Dom Burch, head of social at Asda, told delegates at Social Media World Forum earlier today that while Facebook has made it "hard" for organic reach, there's still a gap in the market if you get the content right.

"I think Facebook was for us a massive turning point, and we were very pure up to that point," he explained, noting that even though it was "galling" to create content for an audience for three years who now can't see content, it's Facebook's ball and their rules. "Tough. Get on with it," he...

By James Bourne, 31 March 2014, 0 comments. Categories: Facebook, Social Media.

Socialbakers CEO claims there is a “witch hunt” against Facebook

The CEO of social analysis tool provider Socialbakers, Jan Rezab, has claimed that people are trying to create a “witch hunt” against Facebook amidst a research note from Forrester exec Nate Elliott claiming that Facebook was continuing to fail marketers.

In a blog post on his personal site, Rezab derided Facebook bashing as “cool and trendy” and “click bait”, adding the general consensus of Facebook’s marketing – lack of organic reach, lots of fake fans –...

By James Bourne, 25 March 2014, 0 comments. Categories: Advertising, Campaigns, Facebook, SME Tips.