Five minute guide to a bulk SMS campaign

There is a huge market for businesses using SMS messaging as part of their marketing campaigns. There are several benefits to incorporating it into the current marketing schedule and a bulk SMS campaign can give you positive results whilst being easy to implement.

How do these campaigns work and what benefits will they bring to your business?

Know your market

One of the first things you need to know is the market that you are trying to reach. You should establish this before you even start thinking about what...

By , 03 February 2014, 0 comments. Categories: Advertising, Experiential, Mobile, Strategy.

Realising that mobile is more than a channel

As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile…

One of the key questions that we ask ourselves is how is mobile viewed to begin with. Many traditionalists are viewing it in the same line as print, TV, digital and even as a marketing channel; just another way to advertise products and messages to potential customers.

There’s no doubt that mobile can be an extremely effective way to deliver promotional...

By Mike Saunders, 13 June 2013, 0 comments. Categories: Experiential, Mobile, Strategy.

Use mobile marketing to fill your cart

The grocery industry and consumers’ path to purchase have changed dramatically in the past decade. Gone are the days of a single weekly trip to your local supermarket, as U.S. households now spread shopping trips out between a mix of membership clubs specialty grocers like Trader Joe’s and Whole Foods, traditional grocers like Kroger and Publix, and big box retailers like Meijer Supercenters, Target, and Wal-Mart.  Add in the fact that frequent shoppers use a multitude of new, real-time digital tools to get the...

By SoundbiteCommunications, 03 May 2013, 0 comments. Categories: Consumers, Experiential, Mobile, Reputation.

Marketers Move To WiFi Speed

Everyone Loves Free WiFi

Sometimes a technology changes everything, not just within their own industry – but within those that connect to it. The trend becomes the ‘adjacent other’  – something from a different industry, area or market that impacts and changes yours. These changes, could open up new opportunities for you or they can be the springboard that your competitors were waiting...

The IKEA YouTube campaign is ingenious

IKEA offers a wide range of well-designed, functional home furnishing products at great prices. The store is hugely popular overseas and this results in great social up-take when they launch social marketing campaigns.

IKEA have launched a new social experience and this time it’s through YouTube. They kicked off the campaign with the following video:

The campaign goes on to launch a personalized 3D showroom on YouTube, which retrieves information from Facebook profiles...

By imod.co.za, 28 August 2011, 0 comments. Categories: Advertising, Brands, e-commerce, Experiential, Industry, Selling, Social Media, Video, Viral.

I now own a plot on Mars!

This morning I received a package that contains a certificate stating that I now own a piece of land on Mars. I’m totally stoked, I’ve just bought a house and now I own land on Mars, this property thing is going really well! I’m bleak though, I left my certificate at work, so you’ll have to wait for the photograph, but in the meantime, let me tell you more:

kulula.com is celebrating its tenth birthday by looking to a potentially intergalactic future. To mark ten years in business and a...

By imod.co.za, 05 August 2011, 0 comments. Categories: e-commerce, Experiential, GroupBuying, Social Media, Viral.

How to attract the best clients and the highest fees: Part 2

Photo: Aaaarrrrgggghhhh

This is the second post in a series on how to attract the very best clients and work for the highest fees.  You can read part 1 of this post here if you missed it.

One of the cornerstones of every successful business is that the business owner knows the difference between what people pay for and what people buy.

Paying and buying

Smart business owners understand that people pay for the product or service you offer, but they buy the...

By Jim Connelly, 09 June 2011, 0 comments. Categories: Consumers, Experiential, SME Tips.

Analyst firm Nielsen delves into neuromarketing

Marketing and consumer analyst Nielsen Holdings has purchased NeuroFocus, a company that specialises in measuring neural activity to gain insight into consumer behaviour.

The California-based NeuroFocus already serves a number of clients in the UK, Europe, Asia, Latin America and the Middle East.

It uses cutting edge neuroscience techniques to measure factors like engagement, consumer attention and memory retention through brainwave activity. The techniques enable marketers to understand the effectiveness of...

By Matt Henkes, 01 June 2011, 0 comments. Categories: Experiential, Strategy.