Five minute guide to a bulk SMS campaign
There are several benefits to incorporating SMS into the current marketing schedule, and a bulk campaign can give you positive results whilst being easy to implement.
Understanding perception for marketing
Sensation is the immediate response of our sensory receptors (e.g., eyes, ears, nose, mouth, ringers) to such basic stimuli as light, colour, and sound. Perception is the process by which these stimuli are selected, organised, and interpreted. Like a computer, we process raw data (sensation). However, the study of perception focuses on what we add to or take away from these sensations as we assign meaning to them.
Realising that mobile is more than a channel
As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile...
Use mobile marketing to fill your cart
The grocery industry and consumers' path to purchase has changed dramatically in the past decade. For grocers, the good news is that the marketing landscape has now evolved to their advantage. With the advent of digital media and multi-channel marketing programs, the biggest game-changer is now mobile.
How to have creative ideas that WORK
I came across this awesome video that speaks to three heavy hitters about what makes creative campaigns really work.... The panel includes the Creative Director of Innocent, the Global Marketing Director for French Connection, and the Communications Head for We Are Macmillan Cancer Support (a non profit).
Marketers Move To WiFi Speed
The growth of WiFi will lead to radical changes in how we live, work and play. And for marketers, how and where you can connect to your customers.
The IKEA YouTube campaign is ingenious
IKEA offers a wide range of well-designed, functional home furnishing products at great prices. The store is hugely popular overseas and this results in great social up-take when they launch social marketing campaigns.
IKEA have launched a new social experience and this time it’s through YouTube. They kicked off the campaign with the following...
I now own a plot on Mars!
This morning I received a package that contains a certificate stating that I now own a piece of land on Mars. I’m totally stoked, I’ve just bought a house and now I own land on Mars, this property thing is going really well! I’m bleak though, I left my certificate at work, so you’ll have to wait for the photograph, but in the meantime, let me tell you more:
How to attract the best clients and the highest fees: Part 2
This is the second post in a series on how to attract the very best clients and work for the highest fees. You can read part 1 of this post here if you missed it.
One of the cornerstones of every successful business is that the business owner knows the difference between what people pay for and what people buy.
Analyst firm Nielsen delves into neuromarketing
Marketing and consumer analyst Nielsen Holdings has purchased NeuroFocus, a company that specialises in measuring neural activity to gain insight into consumer behaviour. The techniques enable marketers to understand the effectiveness of their branding, product development and advertising, said Nielsen.
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