The 10 things you need to ask for in a marketing automation demo

(c)iStock.com/tioloco

Marketing budgets continued to rise in 2016, advancing to 12% of company revenue, on average, according to Gartner. This ongoing investment in the profession has left the majority of marketers optimistic about the year ahead. However, with increased spending power comes heightened scrutiny from those holding the purse strings, and an even greater focus on ROI.

So, whether...

By Adam Oldfield, 18 January 2017, 0 comments. Categories: Automation, Best Practice, Email marketing.

How to optimise the deliverability of a new email campaign

Sending a new email campaign, can be nerve-wracking, not least because there are increasing pressures on marketers to engage, convert, drive sales and achieve ROI (return on investment).

How will the data behave? How many bounces will be incurred? How many emails will end up in junk? There are these – and many more – obstacles to navigate, before the marketer can even reach the recipient.

After that there are further quandaries – will the subject line capture their attention? Will they open...

By Adam Oldfield, 26 October 2016, 1 comment. Categories: Email marketing.

Email's not dead, it's just getting harder to do well

(c)iStock.com/Jacob Ammentorp Lund 

Earlier this year, researchers revealed the average person’s attention span is eight seconds. That’s one second less than the average attention span of a goldfish, and roughly how long it took to read this sentence. 

This change in attention span is arguably a result of consumers becoming digital multi-taskers, known to switch media platforms as many as 27...

By Mark Ash, 13 October 2016, 0 comments. Categories: Email marketing.

Back to basics: Quick ways to grow your email subscriber list

(c)iStock/Rawpixel Ltd

One of the most important jobs of a marketing manager is to curate an email database - and this is not an easy task. How can you be sure it's up to date and that you are using it effectively?

Most importantly, how can you encourage more people to subscribe?

Unfortunately, a lone opt-in box on your website won't be enough. To significantly expand your email list, you'll need to incorporate and encourage sign-ups across all of your marketing, social strategies, and content.

By Steven Ledgerwood, 12 October 2016, 0 comments. Categories: Email marketing.

Want people to open your emails? Play on their FOMO, says Mailjet

(c)iStock.com/Spiderstock

Getting your customer or subscriber base to open emails is an eternal struggle for marketers. You can A/B test until the cows come home but sometimes, nothing seems to work, while other times you barely try and end up surpassing your own expectations. 

Email provider Mailjet delved into its 15,000 subscriber base to take a look at exactly what's working for them, and shared their findings with us. 

It's come up with a term to describe what makes people open more emails...

By Rachael Power, 06 September 2016, 0 comments. Categories: Email marketing.

Why you should start Christmas email marketing prep now

Others may be making the most of the last rays of summer, but for marketers the festive season is already in full swing.

Months of pre-planning go into the emails that hit inboxes come December - and with overall email volume increasing by 25% during the festive season, it’s clear that marketers have to work harder than ever to engage customers.

So what can brands do to break through this year’s explosion of Christmas inbox clutter?

Creative Christmas content

Today’s competition is fierce,...

By Jill Brittlebank, 05 September 2016, 0 comments. Categories: Best Practice, Email marketing.

European GDPR set to turn email marketing consent on its head

Even with Brexit looming, the likelihood is that the UK will apply the General Data Protection Regulations (GDPR) around May 2018, along with the rest of continental Europe.

These regulations will turn consent on its head and change how marketers and sales organisations collect, handle and generally process information. Put simply, a specific confirmation to opt-in is going to be required as the norm, not a reliance on people to opt-out.

And if

By Claire Walker, 01 August 2016, 2 comments. Categories: Email marketing.

Why cross-channel is the future of email marketing

(c)iStock.com/SamuelBrownNG

Customers are engaging with your brand across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets; but regardless of how they engage, they expect a customised, personalised, and consistent experience.

The modern marketer must be able to drive contextually relevant customer experiences to understand a customer’s behaviour across channels and action these immediately. It’s no longer good enough to simply send a one-off message...

By Kym Reynolds, 25 July 2016, 1 comment. Categories: Email marketing.

Do you have any of these email marketing bad habits?

(c)iStock.com/slphotography

Email marketing is undoubtedly one of the most effective strategies in terms of ROI, with some businesses attributing more than a fifth of their overall sales to email marketing.

But it’s not always as simple as getting your message from A to B, and in light of recent email disasters, it’s important to be mindful of what not to do as well as best practices.

Read on to find six common behaviours that marketers would be wise to steer clear of:

Emailing someone who didn’t ask...

By Nate Skinner, 12 July 2016, 0 comments. Categories: Email marketing.

Address email fraud before it damages brand reputation, Return Path warns

New research from Return Path looks at the impact for brands and marketers when email fraud isn’t addressed properly.

Phishing: The cost of doing nothing for marketers looks at how phishing and spoofing attacks affect consumer trust, email campaign performance and marketing ROI.

The research shows that engagement takes a hit when email accounts are breached, with average read rates dropping by up to 18 percentage...

By Rachael Power, 29 June 2016, 0 comments. Categories: Email marketing.