Twitter hires Ticketmaster CEO Hubbard to bolster e-commerce strategy

Twitter has announced former Ticketmaster CEO Nathan Hubbard as its new head of commerce, reporting directly to head of global revenue Adam Bain.

The news was confirmed in a tweet – where else? – from Bain yesterday, prompting thoughts about how Twitter will look to push its e-commerce strategy going forward.

If anything, yesterday’s announcement ties up the loose ends, following reports two weeks ago that Hubbard had left his post at Ticketmaster.

Hubbard, according to a quote from...

By James Bourne, 28 August 2013, 0 comments. Categories: Campaigns, E-Commerce, Social Media Marketing.

Social media companies provide the most secure email, says Agari

Any emails you receive from social media companies are least likely to be targeted by cybercriminals.

This is according to email security provider Agari, whose second quarter report involved the analysis of over a trillion emails and using its own metrics – a TrustScore and a ThreatScore.

As a result, electronic correspondence from social media organisations – the category leader in this instance being Facebook – is the most secure, with a TrustScore of 73.1. Logistics firms (58.8) came...

By James Bourne, 05 August 2013, 0 comments. Categories: E-Commerce, Email marketing, Social Media Marketing.

Udozi: Linking e- and m-commerce with the traditional high street

MarketingTech spoke with Alan Gabbay, CEO of commerce technology provider Udozi, on his mobile and social strategy, how his company differs from the rest and making sure the high street doesn’t die

The death of the high street has long been predicted. With 20 stores being shut per day in the UK, the rise of e-commerce and, more recently, m-commerce is largely seen as the stake through the high street’s heart.

Not so, according to Alan Gabbay. The effusive CEO of up-and-coming product search finder...

By James Bourne, 24 July 2013, 0 comments. Categories: E-Commerce, Social Media Marketing.

Directly.me’s Rocky Mirza: We’re more of an “anti-social network”

This week I got to speak with Rocky Mirza, the co-founder of an ambitious search engine called “Directly.me” which can allow you to get your message to anyone – yes, anyone.

Occasionally you come across projects which could potentially revolutionise how we get in touch with people, and this is exactly one of these types of startups.

The core idea is to place a “Bounty” on someone you’d like to get in touch with, and how much you’re willing to pay. This can then either...

By Ryan Daws, 08 July 2013, 0 comments. Categories: Commerce, E-Commerce, Social Media Marketing.

Responsive advertising: The breakthrough the industry has been waiting for

Cameron Hulett, EMEA Executive Director, Undertone

Multi-screen content has exploded, with more than 30 million smartphones and nearly 10 million tablets in the UK generating a third of the total online traffic. However, even with statistics like these, brands and publishers are still struggling to make digital ads cost-efficient across the plethora of screens, formats and sites.

According to eMarketer, mobile advertising spend in the UK is expected to reach almost £1bn this year. While that is up by 90...

By Cameron Hulett, 04 July 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, E-Commerce.

Looking to improve your commercial performance? Get FTSE 350 Social.

We can probably all think of times we’ve received great customer service; moments which stand-out, will be remembered, and walked away feeling our opinion matters, has influence, and has been dealt with to the best of a third party’s ability.

A new study by Sitecore, a leading web content and customer experience management software company, shows those companies which employ a “personal touch” perform better commercially.

The report looks into FTSE 350 companies and shows evidence of...

By Ryan Daws, 25 June 2013, 0 comments. Categories: Campaigns, Commerce, E-Commerce, Social Media Marketing.

Marketing the intangible: Why some tech stories are born smart

How do you market something that your consumer can’t touch, taste, or smell? This is the question that tech marketers have to answer daily.

The most successful do it by creating a story that stars their customers in the role of the hero. As a tech marketer, if you learn the principles of better storytelling, you can transport your potential clients “magically” into the world of your technology and share an experience with them — all through a story.

By Lisa Calhoun, 22 May 2013, 0 comments. Categories: Advertising, Branding, E-Commerce.

Which is the best e-commerce platform for you? [infographic]

A new graphic from business management software provider Brightpearl has offered opinion as to the best e-commerce solution your company should choose, based on a wide variety of options.

Many businesses need an online store in order to maximise revenue and increase marketing push, and being in the market for an e-commerce platform isn’t as easy as it sounds.

Each main vendor has different strengths, and would perform differently dependent on which development stage your organisation...

By James Bourne, 02 May 2013, 0 comments. Categories: E-Commerce.