Lure of incentivised marketing fading for consumers
Picture credit: iStockphoto
Loyalty programmes, once an ever-present part of commerce, could be starting to lose their appeal among consumers, according to new research from customer engagement company Collinson Latitude.
The study, looking specifically at travel consumers, reported that 67% of consumers claim to be unsatisfied with their current incentive programmes. It is a finding that must worry travel operators as 61% do consider the quality of rewards when making purchases.In