It’s sweet Dreams as bed specialist aims to enhance e-commerce site

(c)iStock.com/Stacey Newman

Bed specialist Dreams has recruited multi-channel retail consultancy Practicology to analyse performance and enhance usability of its e-commerce site in a major website conversion rate optimisation (CRO) project.

Practicology will improve the site usability by using a mix of data on current usage patterns alongside best practice customer experience principles. Any recommendations made as a result of the project will then be tested before being rolled out on the retailer’s...

By Liz Morrell, 19 June 2015, 0 comments. Categories: Commerce, E-Commerce.

We all know e-commerce, but why are businesses not pushing for ‘me-commerce’?

(c)iStock.com/tokur

“I didn’t give you my data to make it your data. I gave you my data to make my experience better and I expect a value exchange.” - Rick Chavez , Chief Solutions Officer, Microsoft

As the world has gone digital, consumers have become empowered by an increasing choice of products, services and channels in which to carry out everyday tasks like shopping and banking. With the explosion of connected devices as the Internet of Things, we can expect even...

By Stephen Kennedy, 16 June 2015, 0 comments. Categories: Commerce, Data-driven marketing, E-Commerce, Personalised Marketing.

New personalisation tool delivers four times ROI for Ellis Brigham

(c)iStock.com/mikkelwilliam

Despite personalisation being identified as the top digital priority for 2015, in a report from Econsultancy earlier this year Katie Latham, CEO of Blue Bridge Solutions, says too many businesses are still failing to offer a personalised experience and are losing out on sales as a result.

"Most consumers can still cite fairly frequent instances where they are delivered a non-personalised experience.  We talk to retailers on a daily basis and the majority understand the...

By Liz Morrell, 12 June 2015, 0 comments. Categories: Advertising, Customer Experience, E-Commerce, Personalised Marketing.

250,000 UK locations set to accept Apple Pay next month

(c)iStock.com/tillsonburg

A range of high street names have been revealed as some of the first adopters of Apple Pay when it comes to the UK next month, after signing up to accept the new payment service.

The list includes a range of some of the biggest retailers across the spectrum of food, fashion and general merchandise. Food and hospitality retailers and outlets to use the new payment scheme will include Costa Coffee, KFC, Lidl, McDonalds, Nando’s, Pret A Manger, Spar, Starbucks, Subway, Wagamamas...

By Liz Morrell, 12 June 2015, 0 comments. Categories: E-Commerce, M-Commerce.

Why master data management and the CMO are made for each other

(c)iStock.com/franckreporter

When it comes to CMOs, I’m about as data centric as they get.  Early in my career, I worked as an economist for a consulting firm in Washington, D.C. I was happily awash in data and found myself analysing such hot topics as the difference in prices of power tools in Japan and the United States. 

Years later when I became a CMO, I thought to myself: “Here’s where I can use my love of working with lots of data to drive decision making and performance in...

By Ashley Stirrup, 04 June 2015, 0 comments. Categories: Best Practice, Big Data, Data-driven marketing, E-Commerce.

Neiman Marcus gets Pinteresting with US introduction of Buyable Pins

Picture credit: Flickr

Luxury fashion retailer Neiman Marcus has announced that it is to embrace the commerce opportunities offered by Pinterest since it will introduce Buyable Pins later this month.

Initially a US only service available on iOS devices, it will allow customers to purchase their favourite items on Buyable Pins across Pinterest – including on Neiman Marcus’ own Pinterest page.

The company’s chief marketing officer Wanda Giehart said that the new functionality embraced the...

By Liz Morrell, 03 June 2015, 0 comments. Categories: Advertising, E-Commerce, M-Commerce, Social Media Marketing.

Travels in time: The Apple Watch and its implications for the future of online and offline commerce

(c)iStock.com/Mutlu Kurtbas

Before the launch of the Apple Watch, every Apple product launch followed a similar pattern: a product announcement on stage in March, June or September; a shipping date announced some days to a couple of months later; and usually about a week before the launch, lines of people starting to form in front of all of Apple’s stores.

There is always a CNN report interviewing the first person waiting in line, the very keen ones with the tents to give...

By Elenko Elenkov, 02 June 2015, 0 comments. Categories: E-Commerce, M-Commerce, Wearables.

Consumers want to buy - but are you prepared to sell?

(c)iStock.com/Sacha_Suzi

The internet is an unstoppable force. Last year, the U.S. marked a crucial milestone, when e-commerce sales surpassed the $300 billion mark for the first time. In Europe, meanwhile, online sales are predicted to rise by almost a fifth in 2015.

Many factors are behind this continued growth – more reliable internet access, the development of mobile as a channel, the importance of convenience in retail, to name a few examples –...

By Gerald Heath, 22 May 2015, 0 comments. Categories: E-Commerce.

The small business payment security survival guide

For small businesses, getting online is a great way to increase revenue. It can open up your business to new markets, drive profits and diversify your customer base.

But there’s no escaping the fact that small e-retailers are most at risk of suffering a data breach – and that breaches are increasing.

Fail to secure your systems and it could be a costly mistake. This free download from Worldpay gives business owners and employees vital steps in keeping their systems safe.

By James Bourne, 20 May 2015, 0 comments. Categories: Commerce, E-Commerce, M-Commerce, S-Commerce.

Internationalisation continues to be key priority for retailers

(c)iStock.com/A-Digit

Internationalisation is a more important priority for retailers than ever, according to ecommerce experts Space 48.

The company’s research amongst its own customer base has shown that one in four (25%) of its customers are now planning international expansion, compared to one in five (20%) two years ago in 2013. 70% of the company’s new business prospects cite global growth in their expansion plans.

The results are supported by a Santander business growth survey which showed...

By Liz Morrell, 28 April 2015, 0 comments. Categories: E-Commerce.