How to win back your email subscribers

Reengagement programmes seem to have a number of definitions and suggestions on how to approach it are infinite. But no matter how you look at it, the fact is that it’s less expensive to maintain an existing customer than it is to acquire a new one. The prospect of reengagement, therefore, should appeal to any marketer.

Historically, the prevailing attitude among email marketers was that since sending email is so inexpensive, it's not worth the trouble to suppress inactive users. Not too long ago it was...

By Kara Trivunovic, 07 February 2012, 0 comments. Categories: Data-driven marketing, E-Commerce, Email marketing, Publishing.

18 Ways To Add Trust To Your Website

Trust Building

Trust is something that is very important in today’s online business world. People no longer make purchases on impulse like they once did years ago from random ranking web pages. The game has changed folks and having an outdated website with...

By Maciej Fita, 28 December 2011, 0 comments. Categories: Content Marketing, E-Commerce.

Seasonal Marketing – using data and insight to create campaigns that work

By Helen Taylor, Data Analyst, Experian CheetahMail

We all know about the modern phenomenon of ‘Christmas-creep’. A few years ago, Christmas lasted a fortnight; but today -judging by when the decorations appear - it begins at some point in August.  If you haven’t started your Christmas marketing campaigns yet, don’t worry, there is still time. But to ensure maximum returns on their marketing campaigns, marketers need to act fast and use the data and intelligence...

By Matt Henkes, 25 November 2011, 0 comments. Categories: Advertising, Data-driven marketing, E-Commerce, Email marketing.

Poor mobile strategy hurting retailers

Retailers are losing out on a vast swathe of potential business because of poor usability of their mobile web presence, according to a new report.Only a third of retailers surveyed delivered a dedicated mobile optimised web presence, while many mobile sites were not transferrable across multiple mobile browsers.Ecommerce analyst dotCommerce studied 12 leading high street brands, scoring their mobile presence across 22 different metrics, from usability to security and integration with other marketing activity.Alarmingly, the study found the half of all the mobile sites assessed would not load on Android handsets,...

By Matt Henkes, 21 November 2011, 0 comments. Categories: Campaigns, E-Commerce.

How Google+ highlights a new war on site speed

By Paul Cook, CEO TagMan -www.tagman.com

The tension between using all the amazing online marketing technologies and plug-ins now available to site owners and the effect implementing those things has on the speed of their websites has come to the fore in the last month. When Google launched Google+, we soon discovered that the plug-in to enable sharing of web content in the platform was a big one. It took a second to load, which, for large e-commerce businesses, is an absolute age in terms of user experience and, ultimately, sales conversions. In simple terms, every asset a site owner...

By contributor, 11 November 2011, 0 comments. Categories: E-Commerce.

Your Home Page is killing your business!

The internet is littered with terrible home pages. Beautiful flash based web pages that are to beautiful to actually achieve anything. Just like a dumb blonde sitting in a law firm, nice to look at but good luck if you decide to take her on as a defense attorney.

Now that sounds pretty harsh, even insensitive, but the fact is that its true. We need to start realising that a Home Page is not meant to be a pretty place that wow’s our website visitors. Instead your home page should be an attractive...

By Mike Saunders, 25 October 2011, 0 comments. Categories: Advertising Technology, E-Commerce.

Social Commerce: Signs of the Tipping Point

Paul Fennemore

Having met with many major international organisations over the last few weeks about how they are adopting social media, I can see that they have recognised that they stand to gain so much more by making social media strategic.

Up until recently, most firms have been going through the experimental phases of social media adoption, otherwise known as trial and error. However, many brands are setting to make social commerce strategic in 2012.

Nokia are a good example. They have a very courageous...

By Paul Fennemore, 17 October 2011, 0 comments. Categories: Campaigns, E-Commerce, Social Media Marketing.

Misspellings Won’t Help Your SEO

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as important, if not more so, as it is in the 8th grade spelling bee finals. People can make a snap decision based on a small typo in a correspondence that can result in losing a million dollar account. What it...

By Nick Stamoulis, 23 September 2011, 0 comments. Categories: Content Marketing, E-Commerce, Organic Search, Search Marketing.

Do You Need to Change Your URLs?

The URL is more important than you’d probably think when it comes to SEO and usability. After all, it shows right there along with the meta title and meta description that you so carefully crafted in a search result. It seems kind of silly to have a perfect looking title and description and a URL that looks like junk. The URL can contribute towards a user’s decision to click on the link or not. If it’s easy to understand and accurately conveys what’s on the page, users will be more...

By Nick Stamoulis, 07 September 2011, 0 comments. Categories: Commerce, Content Marketing, Data-driven marketing, E-Commerce, Organic Search.