Beyond the dot Brand and creating a better online experience

This year, the Internet Corporation for Assigned Names and Numbers (ICANN) launched a round to apply for new “dot Brand” top-level domains (TLDs).

For the first time, ICANN allowed brands, organisations, and geographic regions to apply for their own TLDs such as “.NIKE” and “.PARIS” to go alongside existing TLDs like “.COM” and “.INFO”.

There were almost 2,000 applications submitted,...

By Roland LaPlante, 13 November 2012, 0 comments. Categories: Campaigns, E-Commerce.

3 factors to increase online sales conversions

Selling online is a science and with the cutthroat competition between online businesses to reel in customers and secure transactions, it is vital that a business that wants to enhance its online presence does so intelligently, by understanding the customer base and thinking rationally about pricing.

So, how does an online business turn ‘interested clicks’ into completed transactions?

  • Price
  • Ease of purchase
  • Trust
  • Price

    The success of online selling, in essence, comes down to price or originality....

    By Damon Segal, 24 October 2012, 0 comments. Categories: E-Commerce.

    E-commerce: The move beyond page-based to product-based analytics

    The limitations of page-based analysis

    Perhaps the most striking development in the growing sophistication of e-commerce sites and shoppers has been the dramatic increase in the importance of product aisle and product search pages.

    These pages now do most of the heavy lifting when it comes to merchandising and often contain a rich mix of products, merchandising drives, and customer offers.

    Remarkably, almost nothing interesting from a merchandising perspective is captured in the view of the page itself. The effectiveness of...

    By Gary Angel, 27 September 2012, 0 comments. Categories: Data-driven marketing, E-Commerce.

    How to get the most out of your email marketing campaign

    Marketing Tech caught up with Emailvision’s Henry Smith at Ad:Tech to discuss best practices in terms of email marketing for e-retailers

    Research from cloud-based e-commerce marketers Emailvision has revealed that many top UK e-retailers don’t ask for such data as gender, date of birth and phone number for their marketing campaigns.

    The first UK Retail Email Benchmark Study, entitled “Leaping Over the Subscribe Hurdle” and commissioned by Emailvision, reviewed the top 100 UK...

    By James Bourne, 25 September 2012, 0 comments. Categories: E-Commerce, Email marketing.

    Analysing the growing importance of M-commerce

    Spending on Internet advertising continues to grow faster than all other forms of advertising. According to Nielsen’s quarterly Global AdView Pulse report, advertisers spent 12.1% more on Internet advertising than they did 12 months ago.

    Overall global spending on advertising was £81.8 billion in Q1 2012, up 3.1% on the same period last year. Interestingly, the biggest increase came from Internet advertising,...

    By Biljana Dimovska, 09 August 2012, 0 comments. Categories: Advertising, E-Commerce.

    Why customer experience is key to improve conversion

    E-commerce has fast become a core component of virtually every business model. But how many organisations have developed sites that truly reflect the needs of the customers?

    Whilst it is tempting to exploit tools that make the site look fantastic, the reality is that many still fall down on the essential features required to deliver ease of use. 

    How many sites, for example, would meet the key requirements outlined by e-buyers in a recent study undertaken by University of Southampton and Yell, namely:

    • easy to find information
    • clear address and location information about...

    By Emma Gooderham, 31 July 2012, 0 comments. Categories: E-Commerce.

    How can retail become truly omni-channel?

    When a customer is presented with the myriad of buying options likely to be available today, two distinct factors come into play – time and money. The crucial question is ‘how much time is the customer willing to spend to save money?’

    Retailers need to understand this often fine balance. By offering a seamless, convenient customer experience that leads to a hassle-free purchase, less price-competitive outlets can prevail.

    The current retail setup is full of hassle. Consider that, despite the...

    By James Spalding, 24 July 2012, 0 comments. Categories: Campaigns, E-Commerce.

    Five ways Ghostbusters can improve your online marketing

    “Ghostbusters” is one of my all-time favourite movies. It has everything: ghosts, a giant marshmallow man and a song from Ray Parker Jr. that sounds suspiciously like a Huey Lewis song. The film was certainly ahead of its time, but not just in terms of combining special effects and comedy. If you look a little closer, you can see that Peter, Ray, Egon and Winston also gave examples on how to improve your online marketing performance. That’s pretty impressive, considering the movie came...

    By John Boyle, 28 June 2012, 1 comment. Categories: Campaigns, E-Commerce.

    5 Things All Ecommerce Websites Must Have

    It’s easy to rush into an ecommerce website as any retailer, understandably so, is eager to get their website online and start selling products. Whilst this is understandable, it is also foolish and it is important to make sure that your ecommerce website has all the necessary features which will help it to prosper and convert traffic to sales.

    Generally speaking, most retailers looking to enhance or begin their online presence through the creation or improvement of an ecommerce website will seek out...

    By Leo Davie, 01 March 2012, 1 comment. Categories: E-Commerce.

    How to win back your email subscribers

    Reengagement programmes seem to have a number of definitions and suggestions on how to approach it are infinite. But no matter how you look at it, the fact is that it’s less expensive to maintain an existing customer than it is to acquire a new one. The prospect of reengagement, therefore, should appeal to any marketer.

    Historically, the prevailing attitude among email marketers was that since sending email is so inexpensive, it's not worth the trouble to suppress inactive users. Not too long ago it was...

    By Kara Trivunovic, 07 February 2012, 0 comments. Categories: Data-driven marketing, E-Commerce, Email marketing, Publishing.