Lure of incentivised marketing fading for consumers

Picture credit: iStockphoto

Loyalty programmes, once an ever-present part of commerce, could be starting to show the first signs of losing their appeal to consumers, according to new research from customer engagement company Collinson Latitude.

The study, looking specifically at travel consumers, reported that 67% of consumers claim to be unsatisfied with their current incentive programmes. It is a finding that must worry travel operators as 61% do consider the quality of rewards when making...

By Simon Holland, 21 November 2014, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, Personalisation.

Tech vendors appear on new diagram of digital marketing world

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Marketers’ hunger for chart-based imagery of their industry can be seen through the availability of Lumascape charts and now analyst firm Real Story Group has joined the party with an update to its marketing technology vendor map.

Real Story has designed the infographic to have a similar aesthetic to the New York subway map, with different coloured lines representing specific marketing channels, including web content, digital asset management and automation.

One visually...

By Simon Holland, 14 November 2014, 0 comments. Categories: Attribution, Commerce, E-Commerce, Strategy.

Sainsbury’s trials m-commerce app that could unify offline and online

Picture credit: Sainsbury's

UK supermarket Sainsbury’s is conducting trials of a new shopping app that will allow consumers to add items to a shopping basket on their smartphone while browsing products in-store.

Consumers are set to benefit by being able to create a virtual basket of their favourite products from any location before they shop. Of course, Sainsbury’s benefit from lengthening the purchasing funnel so that it has a single customer view across online and offline.

Other app features...

By Simon Holland, 10 November 2014, 0 comments. Categories: Attribution, E-Commerce, Mobile.

How consumers still believe retailers are dual pricing

The variation between online and offline pricing has long been a bone of contention between retailer and shopper.

In the early days of e-commerce price differentials between online and store was common practise but in today’s omnichannel world it can be extremely harmful to a brand to be seen charging different prices across different shopping channels and it’s a practise many retailers have abandoned as a result.

A new report from Displaydata suggests that more than three quarters of shoppers...

By Liz Morrell, 07 November 2014, 0 comments. Categories: Advertising, Advertising Technology, Consumer, E-Commerce, Selling.

This Israeli startup is offering e- and m-commerce for Instagram

Meet Inst-ore. The Israel-based startup is offering a service whereby Instagram users can hit a brand’s in-store landing page (hence the name) just by liking a photo on the social network.

There’s no app or login process involved, and the whole thing is relatively simple. User likes a photo, it’s stored on the Instagram API, they go to the bio tab of the brand, and then gets the link to go to the commerce page.

Currently Inst-ore only has two brands signed up – New York fashion brand...

By James Bourne, 22 July 2014, 1 comment. Categories: E-Commerce, Social Media.

Ensuring banks use data to understand customers across all touchpoints

Integrating data insight from all channels to develop a 360-degree perspective of customers' preferences is vital to personalising service. Multichannel marketing knows this well, and as the digital age evolves, consumers expect continual cross-touchpoint recognition from organisations: banking is no exception.

Historically, physical bank branches were the main touchpoints for customer understanding; important flagship hubs for contact, cross-selling, and retention. As a result, until recently, people were...

By Jed Mole, 14 July 2014, 0 comments. Categories: Campaigns, E-Commerce.

Seamless customer experiences: This is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.

Over the past few years we have placed much focus on developing digital channels to make the most of social media, mobile and data collection; however I believe that this...

By Mike Saunders, 11 July 2014, 0 comments. Categories: Campaigns, Consumer, E-Commerce.

Amazon drone delivery and other trends for eCommerce in 2014

I bet you made some, if not all, of your Christmas gift purchases with an online retailer. The trend for online shopping has been with us more than a decade now, and many of us can’t imagine how we lived without e-commerce. So what does the future hold for this growing sector? I’ve got a few predictions about what to expect in 2014 and beyond.

Tablet shopping

With tablet shopping starting to happen this year we think this trend will continue growing in 2014, but not necessarily in a...

By Philip Rooke, 14 January 2014, 0 comments. Categories: Advertising Technology, E-Commerce.

Next takes on Google in the battle for your inbox

A few months ago a funny thing happened to my inbox – Google redesigned it.  I wasn’t expecting it but actually when I got used to it, I quite liked it.  If you’re not a Gmail user you probably won’t have seen it but it looks something like this:

(Note the 3 tabs across the top)

It’s quite a radical change and it’s what you might call a ‘game-changer’ in terms of the user experience.  To me it shows just how much power Google wields in the...

By Gareth Crew, 05 December 2013, 0 comments. Categories: Advertising Technology, Campaigns, E-Commerce, Email, Search Marketing.

Has Facebook commerce flunked?

In my opinion, Facebook-commerce (F-commerce) expectations seem to be out of sync with most brands and the market’s capabilities. The problem, in fact, is in the evolution of communication within the medium.

Shops on Facebook only work as part of a social media strategy. And most brands are not sufficiently evolved in their social communication to make them work. Expectations and reality do not fit together and protagonists blame the medium not the messages.

You may have noticed that Facebook has been having steady...

By Philip Rooke, 03 December 2013, 0 comments. Categories: E-Commerce, Facebook, Strategy.