This Israeli startup is offering e- and m-commerce for Instagram

Meet Inst-ore. The Israel-based startup is offering a service whereby Instagram users can hit a brand’s in-store landing page (hence the name) just by liking a photo on the social network.

There’s no app or login process involved, and the whole thing is relatively simple. User likes a photo, it’s stored on the Instagram API, they go to the bio tab of the brand, and then gets the link to go to the commerce page.

Currently Inst-ore only has two brands signed up – New York fashion brand...

By James Bourne, 22 July 2014, 1 comment. Categories: e-commerce, Social Media.

Ensuring banks use data to understand customers across all touchpoints

Integrating data insight from all channels to develop a 360-degree perspective of customers' preferences is vital to personalising service. Multichannel marketing knows this well, and as the digital age evolves, consumers expect continual cross-touchpoint recognition from organisations: banking is no exception.

Historically, physical bank branches were the main touchpoints for customer understanding; important flagship hubs for contact, cross-selling, and retention. As a result, until recently, people were...

By Jed Mole, 14 July 2014, 0 comments. Categories: Brands, e-commerce.

Seamless customer experiences: This is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.

Over the past few years we have placed much focus on developing digital channels to make the most of social media, mobile and data collection; however I believe that this...

By Mike Saunders, 11 July 2014, 0 comments. Categories: Brands, Consumers, e-commerce.

Amazon drone delivery and other trends for eCommerce in 2014

I bet you made some, if not all, of your Christmas gift purchases with an online retailer. The trend for online shopping has been with us more than a decade now, and many of us can’t imagine how we lived without e-commerce. So what does the future hold for this growing sector? I’ve got a few predictions about what to expect in 2014 and beyond.

Tablet shopping

With tablet shopping starting to happen this year we think this trend will continue growing in 2014, but not necessarily in a...

By Philip Rooke, 14 January 2014, 0 comments. Categories: Branding, e-commerce.

Next takes on Google in the battle for your inbox

A few months ago a funny thing happened to my inbox – Google redesigned it.  I wasn’t expecting it but actually when I got used to it, I quite liked it.  If you’re not a Gmail user you probably won’t have seen it but it looks something like this:

(Note the 3 tabs across the top)

It’s quite a radical change and it’s what you might call a ‘game-changer’ in terms of the user experience.  To me it shows just how much power Google wields in the...

By Gareth Crew, 05 December 2013, 0 comments. Categories: Branding, Brands, e-commerce, Email, Google.

Has Facebook commerce flunked?

In my opinion, Facebook-commerce (F-commerce) expectations seem to be out of sync with most brands and the market’s capabilities. The problem, in fact, is in the evolution of communication within the medium.

Shops on Facebook only work as part of a social media strategy. And most brands are not sufficiently evolved in their social communication to make them work. Expectations and reality do not fit together and protagonists blame the medium not the messages.

You may have noticed that Facebook has been having steady...

By Philip Rooke, 03 December 2013, 0 comments. Categories: e-commerce, Facebook, Strategy.

8 common mistakes in eCommerce design

The way you design your eCommerce website can impact the results you get. Poorly designed websites turn people off and send them towards a competitor. It’s second only to your products in importance.

If we look at Internet Retailer, their studies claim US eCommerce will grow by 13% this financial year. If your sales aren’t showing the same positive signs of growth, make sure you aren’t making any of these common design mistakes.

1....

By Maciej Fita, 22 November 2013, 0 comments. Categories: Brands, e-commerce, Strategy.

'Webrooming' - a new addition to the retail marketing language

We set the clocks back on Sunday, and while I enjoyed an extra hour of sleep, it didn’t last long as the sounds of glee came from my kids when they saw all the big toy books in the newspaper.

They still hadn’t eaten all their Halloween candy yet, but Christmas lists are hot on their minds. It’s not just the kids, holiday marketing is in full force. Decorations were up in stores, while last minute candy was bought on October 31st.

The fourth quarter has always been the biggest time for...

By SoundbiteCommunications, 06 November 2013, 0 comments. Categories: e-commerce, Selling, Strategy.

Twitter hires Ticketmaster CEO Hubbard to bolster e-commerce strategy

Twitter has announced former Ticketmaster CEO Nathan Hubbard as its new head of commerce, reporting directly to head of global revenue Adam Bain.

The news was confirmed in a tweet – where else? – from Bain yesterday, prompting thoughts about how Twitter will look to push its e-commerce strategy going forward.

If anything, yesterday’s announcement ties up the loose ends, following reports two weeks ago that Hubbard had left his post at Ticketmaster.

Hubbard, according to a quote from...

By James Bourne, 28 August 2013, 0 comments. Categories: Brands, e-commerce, Selling, Social Media, Twitter.

Social media companies provide the most secure email, says Agari

Any emails you receive from social media companies are least likely to be targeted by cybercriminals.

This is according to email security provider Agari, whose second quarter report involved the analysis of over a trillion emails and using its own metrics – a TrustScore and a ThreatScore.

As a result, electronic correspondence from social media organisations – the category leader in this instance being Facebook – is the most secure, with a TrustScore of 73.1. Logistics firms (58.8) came...

By James Bourne, 05 August 2013, 0 comments. Categories: Content, e-commerce, Email, Social Media.