Can a dot London domain help your digital marketing?

You may have heard the news of the new dot London (.london) top level domain (TLD) name – a massive shake-up that has slowly been stirring since the Internet Corporation for Assigned Names and Numbers (ICANN) received around 2,000 new TLD applications in mid-2012 for domains like .LOL for funny videos or .app as a new home for mobile applications. In basic terms, it means dot com (.com) is no longer the all-powerful dictator of dominion.

So will buying a London domain benefit your online business? And...

By Jonathan Wright, 04 June 2014, 0 comments. Categories: Domains.

#Web25: Three predictions for the future of the Web

22 years ago, email and the fledgling world wide web were both limited, English-only, text-only technologies.  With dreams of someday getting pictures of my grandchildren by email, I worked with Ned Freed and others to define MIME (Multipurpose Internet Mail Extensions), a format standard that put pictures, sounds, non-English text, and more into a form that everyone could use. 

I’ve watched with awe as the Internet’s explosive growth has brought us to a time when MIME is probably used...

By Nathaniel Borenstein, 17 March 2014, 0 comments. Categories: Branding, Domains, Opinion.

Happy 25th birthday the World Wide Web: The past, present and future

March 12 1989: the day that Tim Berners-Lee wrote a proposal which would become the World Wide Web. The breakthrough of connecting hypertext to the Internet sealed the deal, with the project being posted to the alt.hypertext newsgroup in August 1991.

It remains one of the biggest technological innovations in history. Yet not surprisingly, its inventor is looking to the future – and proposes a ‘Magna Carta’ for the web in order to protect the rights of its global userbase.

“We need a global...

By James Bourne, 12 March 2014, 0 comments. Categories: Campaigns, Developers, Domains, JustForFun.

Does your business need a .london domain?

By Amy@BubbleJobs

This weekend came the announcement that no one had been expecting – the news that from summer 2014, .london domains would be available to purchase for companies, individuals and organisations based in the capital.

According to various reports, registrations for the new domains will open around spring time, with the domains set to go live a few months later. The news comes just a few months after the Internet Corporation for Assigned Names and Numbers approved a similar top level...

By Amy Edwards, 19 November 2013, 2 comments. Categories: Advertising Technology, Campaigns, Domains.

Yahoo! starts domain name auction, clearing out lots of real estate

Roll up, roll up. Yahoo! is for one week only clearing out over 500 domain names built up over the years – with prices ranging from $100 to $1.5m.

The event, dubbed ‘Domainapalooza’, runs until November 21 and according to Kevin Kramer, deputy general counsel, once the company had stumbled upon these URLs, it was only fair to let other companies use them rather than hog the real estate.

“Surely creative people, businesses and entrepreneurs could come up with something great to do with them,”...

By James Bourne, 14 November 2013, 0 comments. Categories: B2B, Branding, Campaigns, Domains, Selling.

Beyond the dot Brand and creating a better online experience

This year, the Internet Corporation for Assigned Names and Numbers (ICANN) launched a round to apply for new “dot Brand” top-level domains (TLDs).

For the first time, ICANN allowed brands, organisations, and geographic regions to apply for their own TLDs such as “.NIKE” and “.PARIS” to go alongside existing TLDs like “.COM” and “.INFO”.

There were almost 2,000 applications submitted,...

By Roland LaPlante, 13 November 2012, 0 comments. Categories: Campaigns, Domains, E-Commerce.

Are the new top-level domains going to give brands more power?

The news that two companies are willing to pay $185,000 for .sex may seem shocking at first glance, but it becomes perfectly innocent with the news of the new “top-level domains” available to companies.

The announcement from the Internet Corporation for Assigned Names and Numbers (Icann) of a new generic Top Level Domain (gTLD) program which will hugely extend the list of potential domains and web pages has been praised...

By James Bourne, 14 June 2012, 0 comments. Categories: Campaigns, Commerce, Domains.

dot Brand Decision Time

In 2013 we can expect to see a number of .brands, alongside more familiar top-level domains, such as or .com. However, the short window of opportunity for businesses to own and manage their own TLD will soon close, with the deadline for applications closing on the 12 April. Roland LaPlante, CMO of Internet infrastructure solutions provider Afilias, discusses the issue and highlights what benefits the brands will receive as a result.

Earlier this year, the newest and, arguably, most innovative change...

By Roland LaPlante, 27 March 2012, 0 comments. Categories: Campaigns, Data & Analytics, Domains.

Will you be shelling out for a dot.brand?

The landscape of web domain names as we know it is about to undergo a massive shift as the Internet Corporation for Assigned Names and Numbers (ICANN) prepares to launch a new breed of top level domains (TLD), imaginatively titled dot brands.

This allows a brand to become its own domain name, for instance, .pepsi, or .MarketingTech, to name a perhaps less well used example.

According to TLD expansion plans, orchestrated by ICANN, the dot Brand window is scheduled to open on 12th January 2012. However, the...

By Matt Henkes, 19 December 2011, 0 comments. Categories: Campaigns, Domains, Video & Audio.

Change Your Keywords to Match Evolving Search Behavior

The most important thing to remember when it comes to conducting your keyword research is that you have to understand your user. If you don’t understand how people are searching for your product, you’ll never be able to target the right keywords. For instance, you might call your product a “workforce analytics and planning software” but your potential clients are searching for “business intelligence software.”

While the two keyword phrases may mean the same thing (more or...

By Nick Stamoulis, 08 September 2011, 0 comments. Categories: Design, Domains, Organic Search, Search, SME Tips, Strategy.