Marketing Tech News

  • mt

    #Web25: Three predictions for the future of the Web

    Nathaniel Borenstein

    I’ve watched with awe as the Internet’s explosive growth has brought us to a time when MIME is probably used over a trillion times per day, in essentially every web page and email message. Closely observing the way these technologies have evolved so far has given me some strong hunches about what we should expect next.

    About 4 weeks, 1 day ago - 0 comments - Categories: Domains, Opinion, Reputation
  • mt

    Happy 25th birthday the World Wide Web: The past, present and future

    James Bourne

    March 12 1989: the day that Tim Berners-Lee wrote a proposal which would become the World Wide Web. The breakthrough of connecting hypertext to the Internet sealed the deal, with the project being posted to the alt.hypertext newsgroup in August 1991. It remains one of the biggest technological innovations in history. Yet not surprisingly, its inventor is looking to the future – and proposes a ‘Magna Carta’ for the web in order to protect the rights of its global userbase.

    About 1 month ago - 0 comments - Categories: Brands, Developers, Domains, JustForFun
  • r

    Does your business need a .london domain?

    Amy Edwards

    This weekend came the announcement that no one had been expecting – the news that from summer 2014, .london domains would be available to purchase for companies, individuals and organisations based in the capital. According to various reports, registrations for the new domains will open around spring time, with the domains set to go live a few months later. The news comes just a few months after the Internet Corporation for Assigned Names and Numbers approved a similar top level .nyc suffix for New York City.

    About 4 months, 3 weeks ago - 1 comment - Categories: Branding, Brands, Domains
  • mt

    Yahoo! starts domain name auction, clearing out lots of real estate

    James Bourne

    Roll up, roll up. Yahoo! is for one week only clearing out over 500 domain names built up over the years – with prices ranging from $100 to $1.5m. The event, dubbed ‘Domainapalooza’, runs until November 21 and according to Kevin Kramer, deputy general counsel, once the company had stumbled upon these URLs, it was only fair to let other companies use them rather than hog the real estate.

    About 5 months ago - 0 comments - Categories: B2B, Brands, Domains, Reputation, Selling
  • mt

    Beyond the dot Brand and creating a better online experience

    Roland LaPlante

    Roland LaPlante, CMO of Afilias, explains why dot Brand domains are the start of a better online experience for Internet users around the world.

    About 1 year, 5 months ago - 0 comments - Categories: Brands, Domains, e-commerce
  • mt

    Are the new top-level domains going to give brands more power?

    James Bourne

    The news that two companies are willing to pay $185,000 for .sex may seem shocking at first glance, but it becomes perfectly innocent with the news of the new “top-level domains” available to companies.

    About 1 year, 10 months ago - 0 comments - Categories: Brands, Domains, Industry
  • mt

    dot Brand Decision Time

    Roland LaPlante

    In 2013 we can expect to see a number of .brands, alongside more familiar top-level domains, such as .co.uk or .com. However, the short window of opportunity for businesses to own and manage their own TLD will soon close, with the deadline for applications closing on the 12 April.

    About 2 years ago - 0 comments - Categories: Analytics, Brands, Domains
  • mt

    Will you be shelling out for a dot.brand?

    Matt Henkes

    The landscape of web domain names as we know it is about to undergo a massive shift as the Internet Corporation for Assigned Names and Numbers (ICANN) prepares to launch a new breed of top level domains (TLD), imaginatively titled, "dot brands".

    About 2 years, 3 months ago - 0 comments - Categories: Brands, Domains, Video
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    Change Your Keywords to Match Evolving Search Behavior

    Nick Stamoulis

    The most important thing to remember when it comes to conducting your keyword research is that you have to understand your user. If you don’t understand how people are searching for your product, you’ll never be able to target the right keywords. For instance, you might call your product a “workforce analytics and planning software” but your potential clients are searching for “business intelligence software.”

    About 2 years, 7 months ago - 0 comments - Categories: Design, Domains, Search, SEO, SME Tips, Strategy
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    Do You Need to Change Your URLs?

    Nick Stamoulis

    The URL is more important than you’d probably think when it comes to SEO and usability. After all, it shows right there along with the meta title and meta description that you so carefully crafted in a search result. It seems kind of silly to have a perfect looking title and description and a URL that looks like junk.

    About 2 years, 7 months ago - 0 comments - Categories: Analytics, Blogging, Content, Design, Domains, e-commerce, Industry, SEO, SME Tips, Strategy
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