Marketing Tech News

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    Happy 25th birthday the World Wide Web: The past, present and future

    James Bourne

    March 12 1989: the day that Tim Berners-Lee wrote a proposal which would become the World Wide Web. The breakthrough of connecting hypertext to the Internet sealed the deal, with the project being posted to the alt.hypertext newsgroup in August 1991. It remains one of the biggest technological innovations in history. Yet not surprisingly, its inventor is looking to the future – and proposes a ‘Magna Carta’ for the web in order to protect the rights of its global userbase.

    About 1 month, 1 week ago - 0 comments - Categories: Brands, Developers, Domains, JustForFun
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    The joy of stripping: Understanding mobile

    Gareth Crew

    How can looking to the history of cartography help us with our current dilemmas and understanding around “Mobile”? It has something to do with Eskimos, Romans and an ancient attitude deeply entrenched in being human. Let’s get retro.

    About 2 months, 3 weeks ago - 0 comments - Categories: Developers, Mobile
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    Ashton Kutcher announced as new Lenovo product engineer

    James Bourne

    Hiring a celebrity hasn’t been an uncommon habit for tech companies looking to get a push on their rivals with a latest release; and Lenovo is no different, signing up Ashton Kutcher as a product engineer at the hardware manufacturer. Kutcher joins a stellar cast of celebs who have been taken on by tech companies, including Alicia Keys, Will.i.am, and Lady Gaga.

    About 5 months, 3 weeks ago - 0 comments - Categories: B2B, Branding, Brands, Developers
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    Is coding the new currency of the digital industry?

    Amy Edwards

    Gone are the days when coding skills were the exclusive property of web developers and software engineers. In 2013, coding is everyone’s business, regardless of their digital expertise. Web content managers, social media editors, CRM managers, graphic designers, SEOs – you name it, employers in the digital sector want and need them to be all be familiar and fluent with the latest HTML and CSS in order to successfully execute their responsibilities.

    About 6 months, 1 week ago - 2 comments - Categories: Developers, Strategy
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    Why have brands taken so long to respond to responsive?

    Gareth Crew

    This year the world has seen shipment of tablets exceed that of the PC and it was also the year in which the smartphone dominated the US market by taking 64% of the market share (Nielson). So it may come as some surprise that that many of the UK’s leading brands are playing catch up when it comes to optimizing their site! A recent study by Venda showed that just one of the UK’s top visited retail sites (Curry’s) currently hosts a responsive site.

    About 6 months, 1 week ago - 0 comments - Categories: Design, Developers, SEO, Strategy
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    Why traditional marketing theories don’t apply to mobile apps

    Kontagent Kaleidoscope

    I often wonder why Philip Kotler, the father of modern marketing principles, has never once written about mobile user acquisition. After all, the practice itself isn't far removed from the traditional "brick and mortar" approach to marketing and acquiring customers. The only difference is it's being applied to the latest digital age manifestation: mobile devices.

    About 9 months, 1 week ago - 0 comments - Categories: Branding, Brands, Developers, Mobile, Strategy
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    Why Google’s Content Experiments API is part of the larger plan

    Many marketers who want to perform split of multivariate tests have little to no budget for it. That's the nature of the space - companies are always looking to do more with less. So when Google shut down Google Website Optimizer and launched Content Experiments inside Google Analytics, many in the space were rightly concerned...

    About 10 months, 1 week ago - 0 comments - Categories: Analytics, Apps, Developers, Google, SEO, Strategy
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    The crUX of the matter - how do you make your app stand out?

    Mike Saunders

    With mobile being the biggest thing since, well, pretty much anything, and everyone rushing to make their fortune in mobile like the dot com explosion, how do you stand out from the crowd?

    About 10 months, 2 weeks ago - 0 comments - Categories: Apps, Brands, Design, Developers, Mobile
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    Big data comes with big challenges for marketers

    Matt Asay

    Are companies using data sets to spot new opportunities and serve their customers in new ways? Are marketers ready to become data scientists? Indeed, Big Data comes with big challenges for marketers who aren’t ready to turn raw data into marketing strategies that lead to personalization and automation.

    About 1 year ago - 1 comment - Categories: Developers, Social Media, Strategy
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    How long does it take to build an app? [infographic]

    Matt Henkes

    How long does it actually take to build an app? In a bid to come up with an answer to this question, Kivney polled 100 developers to discover how long they expected it would take to build core front- and backend components of an Android or iOS app.

    About 1 year, 3 months ago - 0 comments - Categories: Developers, Infographic
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