Marketing Tech News

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    Rachel’s Organic gets mobile responsive site design

    James Bourne

    Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth. The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.

    About 6 days, 9 hours ago - 0 comments - Categories: Branding, Brands, Design, Mobile
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    Responsive navigation: Design ideas for your business

    Gareth Crew

    I’ve found that there are subtle ways of making your navigation so much more interesting, even just by adding a bit of colour. I’m usually pretty strict when it comes to adding a lot of colour to my navigation but through doing this research I am definitely going to try adding more with my next designs.

    About 1 month, 1 week ago - 0 comments - Categories: Brands, Design, SME Tips
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    Why have brands taken so long to respond to responsive?

    Gareth Crew

    This year the world has seen shipment of tablets exceed that of the PC and it was also the year in which the smartphone dominated the US market by taking 64% of the market share (Nielson). So it may come as some surprise that that many of the UK’s leading brands are playing catch up when it comes to optimizing their site! A recent study by Venda showed that just one of the UK’s top visited retail sites (Curry’s) currently hosts a responsive site.

    About 6 months, 1 week ago - 0 comments - Categories: Design, Developers, SEO, Strategy
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    The crowd gets it right: The Asilomar name review

    CatchWordBranding

    As a rule, our naming company doesn’t put much stock in crowd-sourcing as a means of naming companies and products. A group free-for-all isn’t likely to generate the kind of considered strategy and exhaustive, systematic creative process we’ve found most successful for brand naming. So I was extremely impressed when I heard the story behind the naming of Asilomar, the beachfront conference center where I recently stayed on a weekend in Monterey.

    About 6 months, 3 weeks ago - 0 comments - Categories: Branding, Brands, Design, Reputation, Strategy
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    McDonald’s changes packaging, brings in QR codes globally

    James Bourne

    McDonald’s has launched its revamped packaging for takeaway bags and plastic cups to restaurants worldwide. This now means that the QR code, which MarketingTech originally reported on back in February, will also be a more integrated part of McDonald’s packaging, allowing customers to access nutritional advice on their smartphones.

    About 7 months ago - 0 comments - Categories: Branding, Brands, Design, QRCodes
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    Content marketing: Is your design killing your content?

    Jim Connelly

    The primary design task of any newsletter, website or blog, is to ensure the content is as readable as possible. The design should work like a picture frame and enhance, not hide, your work.

    About 7 months ago - 0 comments - Categories: Content, Design, Strategy
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    eHarmony UK revamps site, reinforces brand value

    James Bourne

    eHarmony.co.uk has revamped its website with several new features in order to provide a better experience for its customer base, as well as reinforce its brand image. The new features include changes to the dating site’s famous relationship questionnaire, which is now one-question per page in line with mobile device traffic. Similarly, eHarmony has also launched a more detailed personality analysis, called the ‘Book of You’.

    About 7 months, 2 weeks ago - 0 comments - Categories: Apps, Branding, Brands, Community, Design, Mobile, Reputation
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    Make it boring: The psychology of the mobile product page

    SiteTuners

    It's not for a tablet. That's what you should be thinking about when you're designing your tiny little product page, with its tiny real estate to work with on the tiny screen. "Tiny" is relevant here because you have an important internal decision to make, one that many other companies are dealing with right now with budgets, short-term tactical implementation and long-term strategy. Should you have different product pages for smartphones and tablets?

    About 8 months ago - 0 comments - Categories: Brands, Design, Mobile, Strategy
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    The flavour of boring: Vanilla Air brand name review

    CatchWordBranding

    All Nippon Airways (ANA), one of Japan’s largest airlines, has announced the renaming of its budget carrier Vanilla Air. And while the name may not be as bad as the names of former airlines Touch and Go, U-Land, and Ransome Airlines (yes, they all existed, I swear), Vanilla Air doesn’t exactly soar either. So what’s the rationale for this ultra-plain brand name?

    About 8 months ago - 0 comments - Categories: Branding, Brands, Design, Strategy
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    Yahoo! changes its company logo 30 times in 30 days

    James Bourne

    Tech giant Yahoo! is in the process of changing its long serving company logo, which will be revealed on September 5. But until then, the company is giving the world a new logo every day. The first four days’ worth of logos can be seen below, and seemingly only appeal to hardcore typography fans, as in each case the famous purple colour, exclamation mark and yodel remains the same.

    About 8 months, 1 week ago - 1 comment - Categories: Branding, Brands, Design, Search, Social Media, Strategy
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