Havas and Sky release mobile ad measurement trial findings in case study

Nationwide, Domino’s and Birds Eye have taken part in mobile advertising measurement trials on a selection of Sky’s websites, with the results now being made public.

Havas Media Group and Sky Media, the two companies behind the research, discovered that the best results were often gained by ensuring creative was intriguing, fun and interactive so it was able to stand out on the page.

Research agencies Differentology and On Device Research supplied detailed feedback on how the three brands fared...

By Simon Holland, 13 November 2014, 0 comments. Categories: Advertising, Analysis, Case Studies, Consumer, Design, Research.

RNIB launches ‘audio logo’ campaign, invites musicians to take part

The Royal National Institute of Blind People (RNIB) has announced a revamp of its branding, with an innovative ‘audio logo’ being mooted to use across all of the charity’s communications.

According to a press release, the audio logo “will need to reflect the organisation’s human, positive and can-do values in just a few seconds.”

“Blind people are at the heart of everything we do, so it makes absolute sense that we have an audio logo as well as a visual one,”...

By James Bourne, 01 September 2014, 0 comments. Categories: Advertising Technology, Campaigns, Design.

Bebo co-founder sends cease and desist to Airbnb after logo revamp

Michael Birch, the co-founder of recently revived social network Bebo, has sent a cease and desist document to apartment and rental firm Airbnb after claiming its widely discussed logo redesign is in breach of Bebo’s ‘genital marketing’ trademark.

The new Airbnb logo was unveiled last week in a blog post entitled ‘Belong Anywhere’, with the logo attempting to signify several things, the key one being a sense of human connection and belonging:

Picture credit:...

By James Bourne, 23 July 2014, 0 comments. Categories: Campaigns, Design, Social Media.

Which football clubs are top of the league in social and responsive design?

With the FIFA World Cup just two days away, new research from Brand Perfect has revealed that Real Madrid, Manchester United and Barcelona are among the best football clubs in social media and website optimisation.

The research, which analysed the top football leagues in Brazil, England, Germany and Spain, found that only 18% of the clubs examined had online presences to work responsively across both smartphones and tablets, with 36% having separate mobile domains.

In England, only Arsenal and Sunderland had...

By James Bourne, 10 June 2014, 0 comments. Categories: Campaigns, Design, Social Media.

Royal Navy sets sail with e3 to deliver new responsive site

The Royal Navy has launched a new responsive website for both desktop and mobile, aiming to tell the story of the organisation and resonate with all, from “16 [to] 60, potential recruit [to] government official.”

The site was designed and launched by digital agency e3, who spent a week on board HMS Sutherland in an attempt to capture a deep understanding of the Navy’s challenges.

“Obviously most people have heard of the Royal Navy, but when it comes to understanding what our purpose...

By James Bourne, 20 May 2014, 0 comments. Categories: Campaigns, Design.

Rachel’s Organic gets mobile responsive site design

Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth.

The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.

And after Haygarth redesigned the Rachel’s Organic website two years ago, this represents a natural step forward for the company.

“It’s no secret that more and more consumers are...

By James Bourne, 14 April 2014, 0 comments. Categories: Advertising Technology, Campaigns, Design, Mobile.

Responsive navigation: Design ideas for your business

Recently, i’ve been working on creating a ‘dump’ of responsive navigation ideas in order to make it a little easier for me and the rest of the team, when it comes to creating a responsive design.

In order to do this I have had to do a fair bit of research into what’s hot right now and how I can push the boat out a little to create some more interesting responsive navigation’s. It’s been interesting seeing what else if out there. Hiding the nav behind the...

By Gareth Crew, 13 March 2014, 0 comments. Categories: Campaigns, Design, SME Tips.

Why have brands taken so long to respond to responsive?

As the year draws to its conclusion the digital world has seen many transformations in 2013 with possibly none so great as the impact of the tablet and mobile browsing now becoming the preferred choice of the connecting with the web.

This year the world has seen shipment of tablets exceed that of the PC and it was also the year in which the smartphone dominated the US market by taking 64% of the market share (Nielson)...

By Gareth Crew, 11 October 2013, 0 comments. Categories: Design, Developers, Organic Search, Strategy.

McDonald’s changes packaging, brings in QR codes globally

McDonald’s has launched its revamped packaging for takeaway bags and plastic cups to restaurants worldwide.

The redesign was put together by UK and Chicago-based design agency Boxer and launched in the US in January, and bears a passing resemblance to US fast food competitor Chipotle.

This now means that the QR code, which MarketingTech originally reported on back in February, will also be a more integrated part of...

By James Bourne, 17 September 2013, 0 comments. Categories: Advertising Technology, Campaigns, Design, QRCodes.