What you need to know before building a brand chatbot
The expectations of millennial and GenZ consumers are changing and in turn, so are the ways they interact with brands. They don’t buy, browse or value products like previous generations.
And yet, brands will still try to reach them using the same old marketing mixes and methods.
It's still obvious, even now, that very few brands have actually adapted their marketing strategy to reach millennials in the places they spend most of their time: mobile messaging apps.
The prevalence of smartphones and the...