Why marketers need to go from channel to consumer first marketing

It’s no secret that the new behaviours of hyper-connected consumers are fundamentally changing the interaction between brands and consumers.

Consumers now research, review and consume content anywhere and everywhere – at lightning speed – yet marketing is still stuck in 'channel-orientated thinking'.  

This gap between brands and consumers has generated the keeping-up-with-the-latest-and-greatest questions that now rain down on marketers: 'Have you added social or push messaging to your...

By Nick Worth, 03 June 2016, 1 comment. Categories: Customer Experience.

Why consumer 'love' is vital to your social media monitoring strategy

When the Beatles sang "All you need is love" they certainly weren't talking about social media, which had yet to be imagined. And yet, love is the most important factor to your social monitoring strategy. Here's why:

The trouble with numbers

If the importance of love to social monitoring is surprising, as we know it wasn't always that way. There was a time when the metrics that mattered were those with numerical values: number of likes, mentions, retweets, impressions. These metrics are still part of the...

By Jose Puyol, 31 May 2016, 0 comments. Categories: Customer Experience, Social Media Marketing.

A step by step guide to creating the perfect lead nurture campaign

In essence, a nurture campaign is a series of emails meant to familiarize new contacts with a brand, or to provide helpful information. It is easy to do – but requires thought and planning to perfect.

This whitepaper download from iContact takes a step by step look at creating an ideal nurture campaign and how to improve your email marketing game.

By James Bourne, 25 May 2016, 0 comments. Categories: Campaigns, Customer Experience.

CRM market continues to flourish but Salesforce still leads

(c)iStock.com/maxsattana

The use of customer relationship management (CRM) software continued to grow in 2015, with spend worldwide up by 12.3% to $26.3 billion, according to the latest figures from Gartner released this week.

The top five software vendors accounted for nearly half (45%) of the market, with little change on their 2014 rankings apart from Adobe taking IBM’s fifth place ranking. Salesforce dominated with a near one-fifth market share (19.7%).

SAP came in second place with 10.2%, followed...

By Liz Morrell, 25 May 2016, 0 comments. Categories: Advertising Technology, Customer Experience.

Why you need to start using engagement ad formats to create brand advocates

New ad formats are constantly in demand for brands and agencies alike. Agencies need to show their clients that they have their finger on the pulse of the latest ad technologies and placements. Advertisers must consistently deliver innovative solutions to capture consumer attention.

Yet over the last few years there has been an increasing propensity for cost per engagement (CPE) formats that focus solely on consumer engagement rather than those that drive traffic to brand websites. It’s a trend...

By Craig Gooding, 25 May 2016, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.

PageFair: Seven recommendations on how to approach adblocking

Adblocking is still the bane of many publishers and advertisers' lives, with the rising software use set to cost the industry $27bn (£18bn) in lost revenues by 2020. It's certainly a big deal in the UK, where adoption has increased by 82% in the last year.  

Two bodies been trying to counteract this threat are anti-adblocking solution PageFair and Digital Content Next. They...

By Rachael Power, 24 May 2016, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.

Smarten up your brand engagement strategy ahead of Father's Day

Celebrating Father’s Day is now an established way for children of any age, across the world, to show the man in their life that they care. Following in the footsteps of an increasingly popular and commercialised Mother's Day, it is no surprise that in recent years, shoppers have increased spending on Father’s Day gifts annually.

For brands, Father’s Day is a fantastic opportunity to boost sales and drive takings for the first half of the year.

By Sakina Najmi, 19 May 2016, 1 comment. Categories: Advertising, Customer Experience.

Poor digital experiences lead to lost customers, research suggests

A poor digital experience is losing customers for businesses that fail to invest, according to research from Actual Experience.

With digital content now key in terms of digital marketing strategies a failure to deliver such content in a quality manner will lose customers. Actual Experience’s report shows that nearly 80% of business leaders have admitted switching to a competitor and aborting shopping online because of a poor digital experience.

Customer churn is seen as the number one fallout for more...

Pushing content at consumers doesn’t work, report finds

Pushing content at consumers doesn’t work, says a new report from Rapt Media. It says that consumers want to discover content on their own rather than have it forced upon them and can even resent brands that do.

In a survey of more than 1,000 consumers in the US, the analyis showed that 95% of consumers take action to avoid seeing or receiving ads and two-thirds do so regularly.

57% of millennials blocked ad content because it was too pushy

More than half (55%) of consumers say such content is not...

By Liz Morrell, 18 May 2016, 0 comments. Categories: Advertising, Content Marketing, Customer Experience, Data Science.

Why local may be the best place to start your marketing campaigns

(c)iStock.com/Sasa Nikolic 

Sometimes it’s cool to be old school. Vinyl record players, moustache wax, instant film and cameras; all you have to do is take one look around your local Urban Outfitters to see how certain anachronistic trends and technology manage to find a relevant niche in modern times.

Digital marketing, however, is not one of those things. It’s constantly moving and evolving and those who continue to embrace old ways of doing things are quickly...

By Manish Patel, 16 May 2016, 0 comments. Categories: Advertising, Customer Experience.