Get emotional: The new way to understand your consumers
Culture and the way in which we interact with brands is changing: over 71% of consumers now expect to view in-store inventory online.
It is this online evolution and ‘always on’ culture that has been introduced to us through online channels, especially on social media, and now means we want to engage with brands instantly and on a personal level.
For brands that fail to do so, customers will inevitably turn to competitors or damage your reputation. With research revealing that