Salesforce announces CRM deal with Omnicom, utilises marketing cloud

Marketing comms provider Omnicom has sealed a deal with cloudy CRM provider Salesforce.com to give Omnicom’s agencies more personalised communications through the ExactTarget Marketing Cloud.

The partnership means companies can ‘connect the dots’ between marketing, sales, communities and customer service, leveraging data from a variety of sources and devices.

“As marketers, you need to be wherever your customers touch your brand,” said Lynn Vojvodich, executive vice president and...

By James Bourne, 23 September 2014, 0 comments. Categories: Branding, Community, CRM, Selling.

Why marketing automation is the next phase of CRM

CRM software has been around for 20 years. It has been used to manage customer records and details of communication. Managing prospects has been a key part of the software, and the CRM has been the biggest assistance to the sales cycle. CRM systems like Microsoft’s CRM help companies determine which customers are prospect, and which need more persuading.

Marketing automation has seen the fastest growth of any CRM related segment in the last five years. Marketing administration and tasks are more...

By Tina Chohan, 14 August 2014, 0 comments. Categories: CRM.

The CRM evolution and the culture of immediacy

The era of mobility is causing a seismic shift in customer expectations. In the past five years, we’ve seen an explosion in mobile technologies and our thirst for tablets and smartphones isn’t showing any signs of slowing down. IDC has predicted that sales of each will grow by 18% and 12% respectively this year alone. On top of this, wearable technologies, such as Google Glass and smartwatches

By Henning Ogberg, 28 April 2014, 0 comments. Categories: Brands, CRM.

Emailvision is dead, long live SmartFocus: Cloud marketer changes brand name

Emailvision, the cloud-based marketing platform and CRM provider, is now SmartFocus after the company changed its name effective this morning.

“Our new site reflects our new identity and helps our customers and prospects understand how we can help them deliver real-time personalized marketing to all of their customers,” the revamped company website explains.

Why the change? Put simply, the previous name didn’t offer enough insight into what the company was doing.

Brad Wilson,...

By James Bourne, 08 October 2013, 0 comments. Categories: Branding, Brands, CRM, Email, Mobile, Social Media.

How marketing can leverage customer intelligence

Do you know your net promoter score? Most organisations do, and most organisations promote NPS as one of their key metrics. What most organisations fail to do is take NPS that step further and use the intelligence the NPS survey brings to drive business growth.

Over and over again, I've seen businesses simply look at the top line: "what's our score?" is the question and "how can we improve it?" At this point, it's the responsibility of the marketing team to lead a deep-dive of the NPS data to uncover...

By Gareth Cartman, 18 October 2012, 0 comments. Categories: CRM, Strategy.

Once the Bandwagon, Now the Band

As I boarded my first connecting flight last week for the 2011 Debt Connection Symposium, (Why can’t I find any good direct flights from Boston to Vegas?  A topic for another blog I guess), I could see that what was once a catch phrase is now reality.   Cloud solutions have not only gained popularity, but they are now prevalent.   

Companies like Apple, Google, Oracle, HP, even the federal government, are getting in on the act. ...

By SoundbiteCommunications, 22 September 2011, 0 comments. Categories: Brands, CRM, Industry, TradeShow.

Don’t Blink! Why We Shouldn’t Listen To Those Who Say “Skip the Research”

I’ve read opinions about why you shouldn’t do market research to help you predict which of your products will succeed. My interest started with a book called Blink, by Malcolm Gladwell. He tells compelling stories of utter failures by market research firms to predict what would become successful new endeavors. Then of course, who could ignore Apple’s opinion on this matter. The very symbol of modern American innovation, Apple claims ─...

By Randy Giusto, 21 September 2011, 0 comments. Categories: Advertising, Apple, Branding, Brands, Consumers, CRM, Industry, Research, SME Tips.

Do You Care If Google Has Your Information?

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money.

Of course, Google doesn’t only stalk our searches, but stalks pretty much any Google feature that we use. Perhaps one of the most controversial is the fact that Google “reads” our emails in Gmail. If you have an email chain...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Analytics, Brands, Community, Consumers, Content, CRM, Google, Industry, Strategy.

An interview with Deliotte about Social Media ROI

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build brand eminence.

I hope you enjoy the interview as much as I did.

What was the catalyst that caught your attention and started your journey in marketing Deloitte with...

By Mike Saunders, 13 July 2011, 0 comments. Categories: B2B, Brands, CRM, Social Media.

4 Value-Added Attributes That Drive The Development of a Mobile Business

In modern business environments, most company management acknowledge that customers are the heart of their business and that the company’s overall success depends on successfully building, harnessing and maintaining relationships with its customers.

The concept of Customer Relationship Management (CRM) for example –  has always been to enhance the...

By Web AddiCT(s), 08 June 2011, 0 comments. Categories: CRM, Mobile.