CMOs are gearing up to change their digital platforms

The majority of CMOs plan to invest in their digital platforms over the next year, according to new research.

While this may not come as an all-out shock to those in the marketing industry, it's very good news for digital vendors - as a further 20% of CMOs said they want to invest straight away. 

Wordpress hosting provider WP Engine recently quizzed senior marketing decision makers on their pressure points and strategy around digital platforms for the...

By Rachael Power, 02 June 2016, 1 comment. Categories: CRM, Publishing.

How to become a more agile marketer

Bob Dylan once sang “the times, they are a changin'"; and while he might not have been thinking about marketers when he wrote the song, the sentiment is apt.

When it comes to campaigns, marketers used to plan, execute, analyse then adjust; but that leisurely place won’t cut it today. Consumers expect immediacy and because of this, so do businesses themselves. If you’re taking time to think, you’re already too late.

Agility is crucial

Planning, analysis and execution have to be carried...

By Mark Armstrong, 01 June 2016, 0 comments. Categories: CRM.

Adobe EMEA Summit: Using deeper data key to solving content velocity issue

(c)Adobe

Day two of Adobe’s Summit, or so we were told by vendors, was a tamer affair in terms of footfall. The previous night, an area of London’s ExCel Arena was transformed into a ‘super club’ with Django Django taking the stage and delegates enjoying complimentary refreshments.

But, it seemed nothing like tame to me.

Split over two levels, the hall was teeming with Adobe staff, vendors and delegates alike; all taking in the peppy, upbeat...

By Rachael Power, 12 May 2016, 0 comments. Categories: CRM, Data-driven marketing, Programmatic.

Digital agencies aim to increase martech spend

(c)iStock.com/from2015

Nothing ever stands still in the tech landscape, but marketing tech is seeing some disruption of late, particularly on the agency front.

According to a new report, the "vast majority" of agencies are planning to spend on new software, hardware and staff over the coming year to meet with challenges from clients and new solutions.

Over 300 senior...

By Rachael Power, 04 May 2016, 0 comments. Categories: CRM.

Marketing moving ahead of IT in software spend decision making

(c)iStock.com/CSA-Archive

It used to be the domain of the IT manager, but new research suggests that two thirds of marketing managers are now making the call on purchasing new marketing software.

The study, by digital transformation business Squiz, seems to show that both marketing manager and IT manager agree that the shift in decision making has needed to happen with only 45% saying that they believed that such a purchase decision lay with the IT manager.

When it comes to where marketers are investing, the...

By Liz Morrell, 14 March 2016, 0 comments. Categories: Automation, Best Practice, CRM, Customer Experience.

How better management of digital assets is key for marketers in 2016

(c)iStock.com/Dexailo

For marketers managing their digital marketing assets is no easy task. Storage and distribution are key and yet can cause some of the biggest pain points, according to a new survey released this week by North Plains.

With a survey base of whom just under half were in the financial services sector the study showed that nearly three quarters of respondents (70%) cited digital asset management (DAM) as extremely or very important.

Half of those surveyed were researching DAM systems; a third...

By Liz Morrell, 21 January 2016, 0 comments. Categories: CRM, Data-driven marketing.

How do you ensure you create a killer social brand?

(c)iStock.com/cnythzl

Brands know that social plays a critical role in their marketing efforts – but are they doing enough to create a killer social brand? The latest rankings suggest that traditional brands at least have some catching up to do on their technology focused peers. The Lithium Social Power Ranking lists the top 50 global brands that use digital strategies to connect, build trust and create the ultimate customer experience and have Microsoft, Amazon, MTV, Facebook and Google in the top five...

By Liz Morrell, 03 November 2015, 0 comments. Categories: Branding, CRM, Social Media Marketing.

SAP claims to reinvent CRM with new product portfolio launch

Picture credit: Flickr/Marc Smith

SAP has this week announced plans to unveil a new portfolio of SAP hybris tools that it claims will help businesses transform their customer relationships through simpler and yet more detailed connectivity to the customer.

The first of the trio of new products, SAP hybris Profile Solution, will the company claims, allow all customer interactions, contexts and behaviours to be captured to then create a continually evolving and dynamic profile of the customer that will allow businesses to...

By Liz Morrell, 15 September 2015, 0 comments. Categories: Advertising, CRM, Customer Experience, Data-driven marketing, Marketing Cloud.

The CMO and chief marketing technologist: A match made in data heaven?

(c)iStock.com/halfpoint

As marketing becomes ever-more data-driven, the need for technology-savvy CMOs and heads of marketing is increasingly apparent. It's not a new concern: back in 2012, Gartner said that in five years, the CMO would spend more on IT than the CIO.

Three years hence, the figures may not be bang on, but the trend certainly is. Here's another, more recent Gartner finding. 81% of large organisations - those who make more than $500m in revenue each year - hire 'chief marketing technologists'...

By James Bourne, 01 June 2015, 0 comments. Categories: CRM, Data-driven marketing, Data Science, Personalised Marketing.

Salesforce aims to take personalisation to the next level with Predictive Decisions

Picture credit: Salesforce

Cloudy software provider Salesforce has released Salesforce Marketing Cloud Predictive Decisions, a feature set which aims to fuse marketing and CRM data with contextual data and predictive intelligence to increase conversions and engagement.

The move follows a piece of research conducted by Forrester Consulting on behalf of Salesforce in August, whereby 42% of respondents admitted they had difficulty analysing data from all customer interactions.

Salesforce says marketers will be...

By James Bourne, 05 March 2015, 0 comments. Categories: CRM, Customer Experience, Personalised Marketing.