EdgeRank costing publishers millions in lost revenue

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Facebook Edgerank, the social network’s ranking algorithm that displays content based on relevancy, is doing more harm than good to online publishers.

After sampling 30 digital publishers, media intelligence company AdClarity determined that these publishers are the victim of a $350 million shortfall in advertising revenue thanks to Facebook’s algorithms.

The figure stems from AdClarity coupling its own publisher data, that revealed their collective revenue was a...

Google Contributor: Biting the advertising hand that feeds?

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Imagine a world wide web without popups, banners, prerolls and takeovers. As a marketer it is a difficult environment to fathom from a monetisation perspective, but it is a concept Google is investigating with the launch of Contributor.

Think the Adblock browser extension with an added revenue-earning element for sites. Google Contributor is an experiment from the search giant where internet users can pay between $1 and $3 a month to browse a site with no Google ads.

Media real...

By Simon Holland, 21 November 2014, 0 comments. Categories: Advertising, Advertising Technology, Content, Publishing.

Opus Research Report; Using Big Data to Improve Multichannel Customer Care

This report explains how companies that apply Big Data and Predictive Analytics can:

  • Orchestrate better business outcomes
  • Support omnichannel conversations
  • Better assess risks and detect new business opportunities

The Opus report grades the predictive analytics offerings of nine leading vendors based upon their ability to apply predictive analytic models of ongoing conversations across multiple channels, the ability to adapt using machine learning, and having well-engineered action-oriented outcomes.

By Richard Potts, 10 November 2014, 0 comments. Categories: Content, Data & Analytics, Research.

Video marketing: This is why you’re doing it all wrong

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Feature Video is becoming more and more important to content marketing. More often than not, a quick video pitch will last far longer in the memory than a block of text or a generic press release.

Some companies are doing video very well. Plenty more, though, are making a right pig’s ear of it.

One company which aims to change that is Nideo, a B2B video content platform.

By James Bourne, 16 October 2014, 0 comments. Categories: Content, Feature, Video & Audio.

If content is king, content distribution is definitely queen

By Olivier Choron, CEO and founder, purechannelapps

We’ve all heard it many times – content is king. This is undeniably a valid fact. Your marketing teams have to create masses of good content, and do so often, to feed your social media activities. Without this regular (and valuable) content, social media simply cannot survive. But this is just the tip of the iceberg. Is content production really the only issue you have?  

Who follows you, and how far does your content reach?...

By Olivier Choron, 18 September 2014, 0 comments. Categories: Advertising Technology, Content, Opinion.

Want users to pay for content? Work harder, publishers told

A new set of research data released by CloudSense has revealed that the trend for users accessing free news content is inexorable – and concludes publishers need to do more to monetise their content.

The research, which gauged the views of 4000 UK and US consumers, found some interesting differences. Even though far more US consumers are prepared to subscribe to content (24% compared to 7% UK), the overall trend is the same worldwide: users are reluctant to pay.

Of course, this has been a problem for...

By James Bourne, 15 September 2014, 0 comments. Categories: Advertising, Content.

The four key reasons why your content isn’t getting shared

There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Content that is shared in the form of links on other web pages or within social media helps to improve your SEO efforts. If you have a respectable social media following but notice that your content is getting very few...

By Nick Stamoulis, 01 September 2014, 0 comments. Categories: Content, Content Marketing.

Opinion: Why you shouldn't get swept up in the WordPress wave

By Richard Healy, Co Founder and VP of Technology & Design, BaseKit

WordPress is indisputably the most selected website platform online today. With over 60 million sites online right now, it is clear that it is a popular choice for bloggers and businesses alike.  A countless number of new blogs are set up every week on this platform which is known to manage 22 per cent of all new sites on the web. 

But is WordPress the right choice for your SME?

By Richard Healy, 28 August 2014, 1 comment. Categories: Content, Content Marketing, SME Tips.

Take this remarkable marketing lesson from Steve Jobs and Malcolm Gladwell

Today, let’s look at one of the key factors in building a remarkable, profitable business.

Your business and doing it your way

Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows:

“The moment you write a book hoping it will be a best seller, your chances of it becoming a best seller go downhill. [...] You write the book you would want to read.”

Gladwell went on to explain that Steve Jobs never brought a product to market, because he thought the marketplace wanted it.

Think about...

By Jim Connelly, 26 August 2014, 0 comments. Categories: Content, Publishing.