Video marketing: This is why you’re doing it all wrong

Picture credit: iStockPhoto

Feature Video is becoming more and more important to content marketing. More often than not, a quick video pitch will last far longer in the memory than a block of text or a generic press release.

Some companies are doing video very well. Plenty more, though, are making a right pig’s ear of it.

One company which aims to change that is Nideo, a B2B video content platform.

By James Bourne, 16 October 2014, 0 comments. Categories: Content, Feature, Video.

If content is king, content distribution is definitely queen

By Olivier Choron, CEO and founder, purechannelapps

We’ve all heard it many times – content is king. This is undeniably a valid fact. Your marketing teams have to create masses of good content, and do so often, to feed your social media activities. Without this regular (and valuable) content, social media simply cannot survive. But this is just the tip of the iceberg. Is content production really the only issue you have?  

Who follows you, and how far does your content reach?...

By Olivier Choron, 18 September 2014, 0 comments. Categories: Branding, Content, Opinion.

Want users to pay for content? Work harder, publishers told

A new set of research data released by CloudSense has revealed that the trend for users accessing free news content is inexorable – and concludes publishers need to do more to monetise their content.

The research, which gauged the views of 4000 UK and US consumers, found some interesting differences. Even though far more US consumers are prepared to subscribe to content (24% compared to 7% UK), the overall trend is the same worldwide: users are reluctant to pay.

Of course, this has been a problem for...

By James Bourne, 15 September 2014, 0 comments. Categories: Advertising, Content.

The four key reasons why your content isn’t getting shared

There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Content that is shared in the form of links on other web pages or within social media helps to improve your SEO efforts. If you have a respectable social media following but notice that your content is getting very few...

By Nick Stamoulis, 01 September 2014, 0 comments. Categories: Blogging, Content.

Opinion: Why you shouldn't get swept up in the WordPress wave

By Richard Healy, Co Founder and VP of Technology & Design, BaseKit

WordPress is indisputably the most selected website platform online today. With over 60 million sites online right now, it is clear that it is a popular choice for bloggers and businesses alike.  A countless number of new blogs are set up every week on this platform which is known to manage 22 per cent of all new sites on the web. 

But is WordPress the right choice for your SME?

By Richard Healy, 28 August 2014, 0 comments. Categories: Blogging, Content, SME Tips.

Take this remarkable marketing lesson from Steve Jobs and Malcolm Gladwell

Today, let’s look at one of the key factors in building a remarkable, profitable business.

Your business and doing it your way

Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows:

“The moment you write a book hoping it will be a best seller, your chances of it becoming a best seller go downhill. [...] You write the book you would want to read.”

Gladwell went on to explain that Steve Jobs never brought a product to market, because he thought the marketplace wanted it.

Think about...

By Jim Connelly, 26 August 2014, 0 comments. Categories: Community, Content.

Find the amount of content that’s “just right” for your marketing

We’ve all heard the story of Goldilocks and the Three Bears. She sneaks into the house of three bears and tries their porridge, chairs, and beds only finding one of the three in each instance to be “just right”. The options that were “just wrong” were the extremes. The hot and cold porridge. The small and large chairs. The hard and soft beds. When it comes to content creation we recommend that website owners find the amount that’s “just right”. Unfortunately,...

By Nick Stamoulis, 08 August 2014, 1 comment. Categories: Content, SEO.

Examining the many faces of content marketing for brands

Last Thursday, Aspectus PR headed to the Institute of Education’s Logan Hall near Russell Square in London for the Content Marketing Show. Organised by Kelvin Newman at Rough Agenda, the twice-yearly event examines the good, the bad and the ugly of content marketing in rapid-fire sessions delivered by professionals drawn from across the media industry.

The core theme underpinning the show was the human aspect of social media. Captured succinctly in the form of an

By Alastair Turner, 21 July 2014, 0 comments. Categories: Brands, Content.

Write a better video script with this one simple tactic

I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a video script is hard. Creativity is the enemy. You need to limit yourself with boundaries and rules.

That’s right – rules. Set limits. Fence in your imagination. Commit to a single format. It sounds counterintuitive, but your video script needs more structure than a word-count or run-time.

A writer’s mind is a hot ball of unfocused nonsense. Set...

By Homebaked Films, 15 July 2014, 0 comments. Categories: Content, Video.