Opinion: Why you shouldn't get swept up in the WordPress wave

By Richard Healy, Co Founder and VP of Technology & Design, BaseKit

WordPress is indisputably the most selected website platform online today. With over 60 million sites online right now, it is clear that it is a popular choice for bloggers and businesses alike.  A countless number of new blogs are set up every week on this platform which is known to manage 22 per cent of all new sites on the web. 

But is WordPress the right choice for your SME?

By Richard Healy, 28 August 2014, 0 comments. Categories: Blogging, Content, SME Tips.

Take this remarkable marketing lesson from Steve Jobs and Malcolm Gladwell

Today, let’s look at one of the key factors in building a remarkable, profitable business.

Your business and doing it your way

Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows:

“The moment you write a book hoping it will be a best seller, your chances of it becoming a best seller go downhill. [...] You write the book you would want to read.”

Gladwell went on to explain that Steve Jobs never brought a product to market, because he thought the marketplace wanted it.

Think about...

By Jim Connelly, 26 August 2014, 0 comments. Categories: Community, Content.

Find the amount of content that’s “just right” for your marketing

We’ve all heard the story of Goldilocks and the Three Bears. She sneaks into the house of three bears and tries their porridge, chairs, and beds only finding one of the three in each instance to be “just right”. The options that were “just wrong” were the extremes. The hot and cold porridge. The small and large chairs. The hard and soft beds. When it comes to content creation we recommend that website owners find the amount that’s “just right”. Unfortunately,...

By Nick Stamoulis, 08 August 2014, 1 comment. Categories: Content, SEO.

Examining the many faces of content marketing for brands

Last Thursday, Aspectus PR headed to the Institute of Education’s Logan Hall near Russell Square in London for the Content Marketing Show. Organised by Kelvin Newman at Rough Agenda, the twice-yearly event examines the good, the bad and the ugly of content marketing in rapid-fire sessions delivered by professionals drawn from across the media industry.

The core theme underpinning the show was the human aspect of social media. Captured succinctly in the form of an

By Alastair Turner, 21 July 2014, 0 comments. Categories: Brands, Content.

Write a better video script with this one simple tactic

I’ve written every day for years. But that doesn’t make it any easier to come up with new story ideas or blog post topics on a daily basis. Writing a video script is hard. Creativity is the enemy. You need to limit yourself with boundaries and rules.

That’s right – rules. Set limits. Fence in your imagination. Commit to a single format. It sounds counterintuitive, but your video script needs more structure than a word-count or run-time.

A writer’s mind is a hot ball of unfocused nonsense. Set...

By Homebaked Films, 15 July 2014, 0 comments. Categories: Content, Video.

NewsCred and Outbrain buddy up for content marketing partnership

Brands, listen up: NewsCred and Outbrain have formed a strategic partnership which enables organisations to more effectively source content and then maximise its social reach.

The deal enables marketers to utilise NewsCred’s more than 4500 content providers in its Publisher Network, with NewsCred customers able to share content out through Outbrain Amplify, a platform which allows marketers to promote stories at scale.

“By integrating Outbrain directly into our Content Marketing Cloud, we’re...

By James Bourne, 03 July 2014, 0 comments. Categories: Advertising, Brands, Content.

How SEO and content marketing go hand in hand

Okay, we all know content is important and we all understand SEO is a must, right? Sounds simple but for many the thought of piecing these two puzzle pieces together can be a daunting task. The truth is that content plays a vital role in the way the search engines view a websites authority.

The folks over at Brafton recently put this great infographic together discussing the importance of the two and how they actually go together.

By Maciej Fita, 12 June 2014, 0 comments. Categories: Content, Infographic, SEO.

How to get to grips with online content marketing

If the advertising industry were a political party, its slogan would be “ROI, ROI, ROI”. Over the past ten years, the growth of pull-based marketing tactics has rocketed. Content marketing is one approach that’s really taken off, with brands seeking to create funny, interesting or insightful content, giving potential customers something in return for their attention. But with our political slogan in mind, is content marketing measurable?

Our latest research shows that only 62% of senior...

By Andrew Goode, 15 May 2014, 0 comments. Categories: Analysis, Content.

Simon’s Cat: On social media, engagement and the importance of the story

Feature When Simon Tofield first started creating videos about a charming, yet mischievous cat, it was simply to teach himself a computer program.

Six years on, with book deals, syndications and millions of fans under his belt, he explains that he never expected the success Simon’s Cat has brought him.

“I had no idea it would ever really touch as many people as it has,” he tells MarketingTech. “I think the main reason it has done is because there’s a lot of cat fans out there and the...

By James Bourne, 02 May 2014, 0 comments. Categories: Branding, Community, Content, Social Media.

The power of animated storytelling in content marketing

People want to know more about the world. It’s written in our name – Homo sapien literally means “wise man,” from the latin word “sapere” meaning “to taste, have taste, be wise.” Our very nature is tethered to our ability to perceive and discern truth through experiences – both real and narrative.

And it’s the power of narrative experiences – our stories – that is capturing the attention of linguists,...

By Homebaked Films, 10 April 2014, 1 comment. Categories: B2B, Blogging, Branding, Content.