Marketing Tech News

It’s obvious that brand loyalty is hugely important! But why? Well everyone knows thats it’s so much harder to find new customers than to retain existing ones. A true brand loyal customer, through “WOM” (word of mouth), can get their friends and family to switch brands in an instant.

Understanding and then developing service experiences begins with identifying those factors that contribute to customer responses to services. But some aspects of the service experience are more obvious than others, and not all experiences involve the same aspects.

There's a storm brewing across the retail sector and the winds of change are leaving no corner of the retail landscape untouched.

The most sophisticated of today's enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey.

Having trouble getting your message across? Too much ‘management speak’ making your potential customers want to jarg-on?

When a customer is presented with the myriad of buying options likely to be available today, two distinct factors come into play – time and money. The crucial question is ‘how much time is the customer willing to spend to save money?’

The minute we get to grips with who our online consumers are, they change. And our ever-evolving universe isn’t planning on slowing down anytime soon, so how do we get more online consumer savvy?

Times are tough for marketers; up to 1000 ads often have to be served to saturated, disinterested consumers to garner one single click. But what if end users could take control of the types of ads they see?