Embracing the social community #SMWF

MarketingTech spoke to representatives from Lithium Technologies, Sony and Nissan on the importance of community in the social sphere as Social Media World Forum kicks off

As brands start to integrate social more, they get a core base of followers and product advocates. But what should companies do to keep communities ticking over, making new fans?

Prelini Udayan-Chiechi, EMEA marketing director at Lithium Technologies, sees this challenge as the ‘social journey’, and asks various questions of the...

By James Bourne, 18 March 2013, 0 comments. Categories: Community, Consumers, Social Media, Strategy.

5 ways to foster positive customer reviews

Guest blog by Erin Schwartz Marketing Coordinator at 123print.com

Any business owner doubting the importance of online customer reviews to their bottom line needs only to look at the battle currently being waged between Google and scrappy independent company Yelp. After Google offered CEO Jeremy Stoppelman $500 million for Yelp in 2010, the founder decided to double-down and stick to his independent guns (a decision, no doubt, made more difficult by

By CX, 13 March 2013, 0 comments. Categories: Community, Consumers.

KLM: The 3 pillars of successful social media strategy - #SMWF

KLM has been known as a social media savvy airline for some time, and we managed to pin down its social media manager Karlijn Vogel-Meijer, ahead of her appearance at #SMWF in London later this month, to get some advice and insight.

KLM has done some impressive stuff with social media in the past. Some may recall its scheme to allow people to choose who they would sit next to on a flight via Linkedin profiles, or the “Surprise” random acts of kindness campaign, see video below. But how is the...

By Matt Henkes, 07 March 2013, 0 comments. Categories: Brands, Community, Consumers, Strategy.

5 indispensable social media business tools to engage customers

Do you own an online business? Apart from the things that are included in your busy agenda, you need to research on the relevant influencers of the social media.

From them you will be able to learn, connect and utilize the communities and engage in conversation. You need to advocate your brand and through storytelling and the publication of the niche of your knowledge. In order to influence the research and the content, you have to distribute the ideas and the content.

Unless you have fascination to spend...

By Maciej Fita, 06 March 2013, 0 comments. Categories: Branding, Consumers, Social Media.

How to market a controversial product to anyone

Picture this: It’s a beautiful morning and you’ve just finished your cup of coffee. You get into your car for work, plug in your iPhone, and play your favorite tune. You’re driving along when you come to a red light. In front of you is a pickup truck. Your eyes slide down the vehicle, landing on an “anatomically correct” truck accessory swinging from the hitch.


That product is called Truck Nutz, and, yes, it’s...

By Brendon Schenecker, 28 February 2013, 0 comments. Categories: Consumers, Social Media, Strategy.

Who’s Your Ideal Customer? Targeting Your Marketing

Guest blog by Roy Rasmussen Co-author of Cloud Computing Simplified for Small Businesses for DMS & Associates

Launching a promotional campaign without defining your ideal customer first is like a quarterback throwing a ball up for grabs when a rushing lineman is blocking his view. There’s a chance someone on his own team might catch it, but the odds are at least as high that it will hit the ground, sail...

By CX, 26 February 2013, 0 comments. Categories: Advertising, Consumers.

How do consumers research and purchase your products?

60% of consumers in both the UK and USA conduct the majority of their research on the internet before making a purchase, according to the Consumer Barometer tool.

Taken at first glance, these findings – the data for which has been compiled by TNS, the IAB and Google – simply demonstrate the increasing importance of the multi-channel.

Dig a little deeper, however, and they reveal that not only are consumers using the...

By Tony Heyworth, 18 February 2013, 0 comments. Categories: Consumers, Mobile, Strategy.

What’s so great about digital marketing?

There’s a lot of talk that ‘digital marketing’ will become just ‘marketing’ in 2013…Let's face it, marketing just doesn't cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter. Here are some of my own personal reasons as to why digital is just that good:

1. It’s contagious

Social media and all things digital have become prolific. Generation Y is the generation that believes in FOMO...

By Mike Saunders, 18 February 2013, 0 comments. Categories: Community, Consumers, Strategy.

Why brands need to think about user lifetime value

By Shrikant Latkar, VP of Marketing, InMobi

One interesting fall-out from the uncertain economy that simply refuses to strengthen is that companies are becoming increasingly customer-centric.

Today a company's most valuable asset is its customers, and while products and services are ripped off and duplicated in no time at all, a company with loyal and long term customers is less vulnerable to competition.

But how does one measure the value of a customer? Through Customer Lifetime Value (CLV or LTV).

LTV helps...

By InMobi Blog, 28 January 2013, 0 comments. Categories: Brands, Consumers, Strategy.

Will digital marketing become just 'marketing' in 2013?

Research and analysis company, Forrester, has made a monumental statement for 2013.The term digital marketing will be dropped forever from the tongue as marketing continues to become inherently digital over the coming months and that digital marketing will account for 20% of budgets. What is surprising is that it has taken this long for the word digital to be dropped, and that the amount put aside for online marketing is only 20% during 2013. We have spoken on this blog before about digital marketing and...

By Gareth Crew, 21 January 2013, 0 comments. Categories: Consumers, Strategy.