Microsoft tries to gain back Windows 8 ad trust with Ad Pano

Nearly two months ago I’d written an article on our sister site DeveloperTech how Windows 8 developers were not being paid for their in-app advertisements, and how it was affecting their finances. Now Microsoft could be trying to restore trust and rival Apple’s “iAds” with Ad Pano.

The platform which enables this new interactive advertising is even reminiscent of the iAd platform, but available on any screen where...

By Ryan Daws, 24 June 2013, 0 comments. Categories: Advertising, Apps, AR, Brands, Consumers, Gaming, Industry, Social Media, Viral.

Microsoft rewarding users for watching TV? Count me in!

From Microsoft’s initial introduction of the Xbox 360, the team wished to be the “360 [degree] entertainment hub for your home.”

This vision far succeeded where others fell short; taking a vast library of content services and mixing them with incredible games.

Alongside this version of the best-selling console came an “achievements” feature, the undisputed way of bragging to friends of your accomplishments and spurring them to do better.

For Xbox One, the next-generation, Xbox...

By Ryan Daws, 13 June 2013, 0 comments. Categories: Advertising, Apps, Brands, Consumers, Content, Gaming, Industry, TV, Video.

The psychic marketer and the rise of big data

Just like Paul the psychic octopus who famously predicted the results of football matches during the Euro 2008 and World Cup 2010 football, predictive technologies are set to make an even bigger impact in 2013. 

With a success rate of 85% Paul, the animal oracle correctly predicted 11 out of 13 matches in 2010 as well eventual winners, Spain against the Netherlands in the final on 11 July.  Not bad for a cephalopod.

Paul’s psychic powers may have been down to divine intervention but new...

By John Fleming, 11 June 2013, 0 comments. Categories: Analytics, Consumers, Selling, Strategy.

Use mobile marketing to fill your cart

The grocery industry and consumers’ path to purchase have changed dramatically in the past decade. Gone are the days of a single weekly trip to your local supermarket, as U.S. households now spread shopping trips out between a mix of membership clubs specialty grocers like Trader Joe’s and Whole Foods, traditional grocers like Kroger and Publix, and big box retailers like Meijer Supercenters, Target, and Wal-Mart.  Add in the fact that frequent shoppers use a multitude of new, real-time digital tools to get the...

By SoundbiteCommunications, 03 May 2013, 0 comments. Categories: Consumers, Experiential, Mobile, Reputation.

How do consumers use and perceive hashtags?

RadiumOne’s latest research has revealed interesting statistics regarding customer perception and usage of hashtags.

Every marketer has to have hashtags drummed into their day-to-day routine, and their correct usage – making sure you neither overuse nor underuse them – is a key factor in making sure as many eyeballs as possible see campaigns. But what do consumers really think?

In the main, they see hashtags as a force for good rather than evil. Of the near 500 users surveyed, 43% see...

By James Bourne, 10 April 2013, 0 comments. Categories: Consumers, Social Media, Strategy, Twitter.

Embracing the social community #SMWF

MarketingTech spoke to representatives from Lithium Technologies, Sony and Nissan on the importance of community in the social sphere as Social Media World Forum kicks off

As brands start to integrate social more, they get a core base of followers and product advocates. But what should companies do to keep communities ticking over, making new fans?

Prelini Udayan-Chiechi, EMEA marketing director at Lithium Technologies, sees this challenge as the ‘social journey’, and asks various questions of the...

By James Bourne, 18 March 2013, 0 comments. Categories: Community, Consumers, Social Media, Strategy.

5 ways to foster positive customer reviews

Guest blog by Erin Schwartz Marketing Coordinator at 123print.com

Any business owner doubting the importance of online customer reviews to their bottom line needs only to look at the battle currently being waged between Google and scrappy independent company Yelp. After Google offered CEO Jeremy Stoppelman $500 million for Yelp in 2010, the founder decided to double-down and stick to his independent guns (a decision, no doubt, made more difficult by

By CX, 13 March 2013, 0 comments. Categories: Community, Consumers.

KLM: The 3 pillars of successful social media strategy - #SMWF

KLM has been known as a social media savvy airline for some time, and we managed to pin down its social media manager Karlijn Vogel-Meijer, ahead of her appearance at #SMWF in London later this month, to get some advice and insight.

KLM has done some impressive stuff with social media in the past. Some may recall its scheme to allow people to choose who they would sit next to on a flight via Linkedin profiles, or the “Surprise” random acts of kindness campaign, see video below. But how is the...

By Matt Henkes, 07 March 2013, 0 comments. Categories: Brands, Community, Consumers, Strategy.

5 indispensable social media business tools to engage customers

Do you own an online business? Apart from the things that are included in your busy agenda, you need to research on the relevant influencers of the social media.

From them you will be able to learn, connect and utilize the communities and engage in conversation. You need to advocate your brand and through storytelling and the publication of the niche of your knowledge. In order to influence the research and the content, you have to distribute the ideas and the content.

Unless you have fascination to spend...

By Maciej Fita, 06 March 2013, 0 comments. Categories: Branding, Consumers, Social Media.

How to market a controversial product to anyone

Picture this: It’s a beautiful morning and you’ve just finished your cup of coffee. You get into your car for work, plug in your iPhone, and play your favorite tune. You’re driving along when you come to a red light. In front of you is a pickup truck. Your eyes slide down the vehicle, landing on an “anatomically correct” truck accessory swinging from the hitch.

Charming.

That product is called Truck Nutz, and, yes, it’s...

By Brendon Schenecker, 28 February 2013, 0 comments. Categories: Consumers, Social Media, Strategy.