How to market a controversial product to anyone
Picture this: It’s a beautiful morning and you’ve just finished your cup of coffee. You get into your car for work, plug in your iPhone, and play your favorite tune. You’re driving along when you come to a red light. In front of you is a pickup truck. Your eyes slide down the vehicle, landing on an “anatomically correct” truck accessory swinging from the hitch.
That product is called Truck Nutz, and, yes, it’s...