Are mobile ads starting to do their job for brands? New research says yes
More mobile shoppers are clicking on ads, according to the latest study from call management provider Telmetrics.
One in three consumers see mobile ads as helpful and informative, according to the report, which represents a spike of 76% from this time last year.
The researchers argue this boils down to different types of content working on mobile today. More than half of mobile shoppers share ads on social media, particularly the youngest age demographic of 18-34 year olds, while there’s been a 40% in...