Marketing Tech News

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    Adpoints CEO Martin Pugh: Trying to solve brand ad avoidance

    James Bourne

    Martin Pugh is CEO of ad tech startup Adpoints, which has been trading since late 2012 but looks to have big plans for 2014. Pugh joined the company in December last year having previously held senior posts at Pizza Hut UK and Virgin Active UK among others. Through a publisher partnership with Nectar – also a major shareholder within the business – Adpoints offers a carrot to consumers, offering discount shopping points for those who watch adverts all the way through.

    About 1 day, 19 hours ago - 0 comments - Categories: Advertising, Brands, Consumers
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    Spreadshirt CEO Philip Rooke on how to make wearable tech work

    James Bourne

    Philip Rooke, the chief executive of Spreadshirt, is an opinionated man. He believes five years will pass before people make “real money” out of wearable technology, as well as thinking that Amazon’s drone delivery service is “going to be near impossible to make a reality.” Yet his interest in wearable technology goes beyond the commercial.

    About 1 month ago - 0 comments - Categories: Brands, Consumers, Interview
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    How mobile advertising is mirroring human behaviour

    Joy Dean

    Fifty years ago, we all imagined that by the time we got to the year 2014, we’d all be living in a world run by robots. We imaged that by now, we would be living in a world similar to that of the Jetsons, where flying cars are the norm, communication is instantaneous and a robot greets you when you return from work.

    About 1 month, 3 weeks ago - 0 comments - Categories: Advertising, Consumers, Mobile
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    Four in five UK shoppers wouldn’t consider using Bitcoin, survey finds

    James Bourne

    Over half of UK shoppers are aware of Bitcoin, yet only 5% have actually made transactions with the virtual currency, according to survey results from communications agency Clarity. 57% of the over 2000 online shoppers surveyed had heard of Bitcoin to be precise, with awareness numbers higher among men (69%) than women (45%), according to the research.

    About 1 month, 4 weeks ago - 0 comments - Categories: Brands, Consumers, Reputation
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    The best Valentine’s Day marketing stories [infographic]

    James Bourne

    If there’s one thing more predictable on Valentine’s Day than a man buying flowers from a petrol station, it’s brands putting together romance-related research. MarketingTech finds the best Valentine’s Day stories.

    About 2 months ago - 0 comments - Categories: Brands, Consumers, Infographic, JustForFun
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    BBC iPlayer again tops UK BrandIndex chart, Amazon number one in US

    James Bourne

    The BBC iPlayer is again the most popular UK brand according to YouGov’s BrandIndex annual rankings, with the BBC online site also making an appearance in the top 10. The research and survey firm decided on its results after conducting 3.5 million interviews over the course of the year – or 3,700 per day. And iPlayer has come up trumps in the UK for the second year running, with John Lewis and Samsung sharing the silver medal position.

    About 3 months ago - 0 comments - Categories: Branding, Brands, Community, Consumers, Reputation
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    Instagram launches Instagram Direct – but should Snapchat and WhatsApp worry?

    James Bourne

    Photo sharing social network Instagram has today announced Instagram Direct, a service which enables users to send photos to groups of up to 15 people. In a surprise event, Instagram CEO Kevin Systrom announced the launch, which expands Instagram’s product portfolio and will be an add-on to the current app.

    About 4 months ago - 0 comments - Categories: Brands, Consumers, Social Media, Video
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    Research claims £10bn online Christmas pot up for grabs for retailers

    James Bourne

    Retailers are being told to be vigilant over the festive season, with a new survey released today claiming that 65% of people will be online at some point on Christmas Day – with 63% logging in on Boxing Day. The research, conducted by open cloud provider Rackspace, revealed some interesting findings regarding consumers’ holiday online habits.

    About 4 months, 3 weeks ago - 0 comments - Categories: Consumers, JustForFun, Selling
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    Brands have only got 71 seconds to secure customer loyalty, report warns

    James Bourne

    Brands have on average only 71 seconds before the consumer has made their mind up about what to expect from them, a new survey has found. The report from cloud platform LivePerson, entitled ‘Connecting With Customers’ which polled over 6,000 consumers across four continents, also revealed that more than two thirds (67%) of consumers shopping online have received no reply from retailers after firing off a support email, with over half of cases not being resolved on the first email reply.

    About 4 months, 4 weeks ago - 0 comments - Categories: Branding, Brands, Consumers, Reputation, Social Media
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    How retail is hitting the digital nail on the head

    Gareth Crew

    It is always great when digital seamlessly merges with its bricks and mortar counterpart. This weekend I discovered just how great it is when the traditional shopping experience meets it’s digital counterpart.

    About 6 months ago - 0 comments - Categories: Branding, Brands, Consumers, Selling
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