Lego ends branding partnership with Shell after Greenpeace pressure

Picture credit: Gavin S/YouTube

Lego has released a statement confirming it will not renew its partnership deal with oil firm Shell, after a series of attacks from Greenpeace regarding Shell’s proposed plans to drill for oil in the Arctic.

“Children are our major concern and the central focus of our company,” said Jørgen Vig Knudstorp, CEO of the Lego...

By James Bourne, 09 October 2014, 0 comments. Categories: Brands, Consumers, Reputation.

Are mobile ads starting to do their job for brands? New research says yes

More mobile shoppers are clicking on ads, according to the latest study from call management provider Telmetrics.

One in three consumers see mobile ads as helpful and informative, according to the report, which represents a spike of 76% from this time last year.

The researchers argue this boils down to different types of content working on mobile today. More than half of mobile shoppers share ads on social media, particularly the youngest age demographic of 18-34 year olds, while there’s been a 40% in...

By James Bourne, 11 September 2014, 0 comments. Categories: Advertising, Consumers, Mobile.

Got an iPhone? You’re most likely to be a Brad Pitt fan, according to data

There’s a famous scene in UK sitcom Only Fools and Horses where Del tries to convince Rodney the less than exquisite goods in the Trotters’ garage are worth selling: a pile of Showaddywaddy records, a tyre for a Triumph Herald, and an artificial limb.

“Well let’s find a one-legged Showaddywaddy freak and flog ‘em to him!” Rodney replies. “And if he turns up in a Triumph Herald, we’ve had a result!”

Why did this scene come to mind at MarketingTech HQ? The latest...

By James Bourne, 10 September 2014, 0 comments. Categories: Branding, Consumers.

Bombardier vows to restart its consumer marketing after Rik Mayall’s death

Real ale brand Bombardier Beer has revealed it is to restart its consumer marketing push, nearly three months after the death of actor Rik Mayall.

Mayall, who passed away in June at the age of 56, had played Bombardier’s brand character, William Charles Bedford, since 2011. Since then Bombardier has continued its B2B and trade publication marketing campaigns, but had stopped posting on its Twitter as a mark of respect to the late star.

Yet a statement released by Bombardier from Mayall’s family...

By James Bourne, 27 August 2014, 0 comments. Categories: Branding, Brands, Consumers.

PC World’s Surface 2 fruit machine screen stunt pulls in the crowds

Shopping just got a little bit more fun. Patrons who visit the Bluewater shopping centre in Kent are being given the opportunity to win a Microsoft Surface 2 tablet by chancing their arm on a one-armed bandit – with overwhelming engagement levels the result.

The promotion, for Curry’s PC World, was put together by retail marketing bods NexusEngage, and offered passing customers a gamble based on the feature they liked most about the Microsoft slab. Match four in a row on the fruit machine, and...

By James Bourne, 15 August 2014, 0 comments. Categories: Advertising, Brands, Consumers.

Alan Trefler book extract: Welcome to the nightmare of Generation D customers

In Alan Trefler’s new book, Build for Change, the Pegasystems CEO asserts that “a lot of companies across the globe are going to die over the next few years – not because of macroeconomic stress, but because there is an entire emerging generation of customers who hate doing business with them.” In the first extract serialised by MarketingTech, Trefler explains how easily organisations in today’s market can lose customers; now, he analyses today’s new brand of customer –...

By Alan Trefler, 11 August 2014, 0 comments. Categories: Brands, Consumers.

Alan Trefler book extract: Why it is so easy to lose customers in today’s market

In Alan Trefler’s new book, Build for Change, the Pegasystems CEO asserts that “a lot of companies across the globe are going to die over the next few years – not because of macroeconomic stress, but because there is an entire emerging generation of customers who hate doing business with them.” In the first of three extracts serialised by MarketingTech, Trefler explains how, with a mis-step here and a bad call there, brands can...

By Alan Trefler, 04 August 2014, 0 comments. Categories: Brands, Consumers.

UK consumers: We’ll give brands our most private details...but don’t be naughty with it

Research from Webtrends published today claims that more than half of Britons are not concerned amount the about of data they share with brands, with a third admitting they’d give up their data if they were offered rewards to go with it.

58% overall said they didn’t mind brands getting their intimate data, with 18-24 year olds, not surprisingly, the most likely to share (68%). 64% of 25-34 year olds were okay with giving companies their info.

In what may seem like a depressing indictment of UK...

By James Bourne, 25 July 2014, 0 comments. Categories: Brands, Consumers.