Marketing Tech News

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    Is Google Glass going to revolutionise football?

    Gareth Morgan

    Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

    About 1 week ago - 0 comments - Categories: Brands, Community, Google
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    CISAC’s Eric Baptiste: Why intellectual property is a universal, human rights concept

    James Bourne

    The issue of intellectual property for creative artists in the YouTube, Spotify-oriented age has never been more pronounced. Eric Baptiste is the newly elected chairperson of the board of directors at CISAC (International Confederation of Societies of Authors and Composers.) Having served on the board for four years and previously been chief executive, he’s aware of the concerns that creative artists have.

    About 1 week, 5 days ago - 0 comments - Categories: Branding, Community, Interview
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    AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands

    James Bourne

    The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R). The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.

    About 1 week, 6 days ago - 0 comments - Categories: Branding, Brands, Community
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    Four in five CMOs feel “underprepared” for big data explosion

    James Bourne

    IBM has released its Global C-Suite Study with some interesting findings – chief of which that 82% of CMOs are less than prepared for the huge amounts of data imminently at their fingertips. The research, from Big Blue’s Institute for Business Value (IBV), also showed how chief marketing execs have barely made crawling progress with social media – 67% now feel underprepared for tackling social, compared with 68% in 2011.

    About 1 month ago - 0 comments - Categories: Community, Industry, Reputation
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    Advertising lessons from the Winter Olympics

    Ann Druce

    P&G are very precise in defining their target market is and they know exactly what matters to her. Of course this is about the Olympics, but they are very clear that, first and foremost, P&G is about supporting mothers in caring for their children and families. So this ad will appeal to any mother, no matter how talented (or otherwise) they may be when it comes to winter sports.

    About 2 months, 2 weeks ago - 0 comments - Categories: Advertising, Brands, Community
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    Is Coupons.com really worth $1bn?

    Philip Hoey

    It may have never posted a profit in its 15 year history, but that fact isn't stopping Coupons.com from filing a $100m IPO. Describing itself in the SEC filing as “a leading digital promotion platform that connects great brands and retailers with consumers”, the coupons company that Steven Boal founded in 1998 plans to use the funds it raises from the IPO for working capital and for potential acquisitions.

    About 2 months, 2 weeks ago - 0 comments - Categories: Brands, Community, NFC
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    BBC iPlayer again tops UK BrandIndex chart, Amazon number one in US

    James Bourne

    The BBC iPlayer is again the most popular UK brand according to YouGov’s BrandIndex annual rankings, with the BBC online site also making an appearance in the top 10. The research and survey firm decided on its results after conducting 3.5 million interviews over the course of the year – or 3,700 per day. And iPlayer has come up trumps in the UK for the second year running, with John Lewis and Samsung sharing the silver medal position.

    About 3 months, 1 week ago - 0 comments - Categories: Branding, Brands, Community, Consumers, Reputation
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    Intel ‘inside’: £15m sponsorship deal with FC Barcelona announced

    James Bourne

    Intel has announced a $25m (£15m) global sponsorship deal with Spanish football giant Barcelona – with the company’s logo being printed inside the Barcelona shirt. The move will see Barcelona become “one of the most technologically advanced football clubs in [the] world”, according to Intel head of marketing Deborah Conrad.

    About 4 months, 1 week ago - 0 comments - Categories: Branding, Brands, Community, Partnerships, Reputation
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    YouGov survey notes how Ryanair can improve “macho and abrupt” brand image

    James Bourne

    A report from polling body YouGov has explained how Ryanair can go on its word and improve its “abrupt culture”, as chief executive Michael O’Neill explained it to shareholders last week. This comes after the airline was voted the worst brand for customer satisfaction by Which? Magazine, which assessed 100 of the UK’s largest companies.

    About 6 months, 3 weeks ago - 0 comments - Categories: Branding, Brands, Community, Reputation, Strategy
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    eHarmony UK revamps site, reinforces brand value

    James Bourne

    eHarmony.co.uk has revamped its website with several new features in order to provide a better experience for its customer base, as well as reinforce its brand image. The new features include changes to the dating site’s famous relationship questionnaire, which is now one-question per page in line with mobile device traffic. Similarly, eHarmony has also launched a more detailed personality analysis, called the ‘Book of You’.

    About 7 months, 3 weeks ago - 0 comments - Categories: Apps, Branding, Brands, Community, Design, Mobile, Reputation
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