Market research is a vital tool in helping brands invest wisely in loyalty marketing

The practice of customer loyalty marketing has become commonplace for many brands. However, by not pushing boundaries it is true to say that apathy can develop among people who feel increasingly less loyal to favored brands. As competition becomes ever more fierce in the battle to win over these customers, it can send them fleeing for cover from the deluge of loyalty tactics. To overcome this, brands have to think smart and focus more on delivering the customer touch points that matter most to their target...

By Maciej Fita, 24 September 2014, 0 comments. Categories: Brands, Community.

Salesforce announces CRM deal with Omnicom, utilises marketing cloud

Marketing comms provider Omnicom has sealed a deal with cloudy CRM provider Salesforce.com to give Omnicom’s agencies more personalised communications through the ExactTarget Marketing Cloud.

The partnership means companies can ‘connect the dots’ between marketing, sales, communities and customer service, leveraging data from a variety of sources and devices.

“As marketers, you need to be wherever your customers touch your brand,” said Lynn Vojvodich, executive vice president and...

By James Bourne, 23 September 2014, 0 comments. Categories: Branding, Community, CRM, Selling.

Evian teams up with Mr Men to create ‘Mr Glug’ brand character

Water brand Evian has teamed up with Sanrio, the Mr Men and Little Miss parent company, to create a brand new Mr Man character – ‘Mr Glug’.

“Mr Glug is a very active fellow indeed,” begins the copy. “His favourite sports include water skiing and roller blading.

“All that exercise makes him very thirsty and the thirstier he gets, the more the colour drains out of him,” it continues. “When this happens, Mr Glug must drink water so that his colour comes...

By James Bourne, 18 September 2014, 0 comments. Categories: Brands, Community, JustForFun.

will.i.am launches eyewear brand, asks for “dedication and passion”

Musician, entrepreneur and general techie will.i.am has today unveiled his eyewear brand, ill.i Optics, with a promotional video and campaign as part of the launch.

The product, created in conjunction with Australian designer George Gorrow, features a video where will.i.am is sat at a recording desk, yet cuts to various eyewear paraphernalia – will.i.am’s personal collection, spanning 20 years.

“I see a gap in the world of eyewear, and this is my instalment of what I feel is missing,”...

By James Bourne, 16 September 2014, 0 comments. Categories: Branding, Brands, Community.

Take this remarkable marketing lesson from Steve Jobs and Malcolm Gladwell

Today, let’s look at one of the key factors in building a remarkable, profitable business.

Your business and doing it your way

Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows:

“The moment you write a book hoping it will be a best seller, your chances of it becoming a best seller go downhill. [...] You write the book you would want to read.”

Gladwell went on to explain that Steve Jobs never brought a product to market, because he thought the marketplace wanted it.

Think about...

By Jim Connelly, 26 August 2014, 0 comments. Categories: Community, Content.

Malaysian mobile firm pays tribute to MH17 flight victims through memorial app

Just Mobile Sdn Bhd, a Malaysia-based IT and mobile technology firm, has updated its eMemorial Facebook app to include separate pages for each of the 298 people who lost their lives in the MH17 flight to Kuala Lumpur, which was shot down over Ukrainian airspace last week.

The eMemorial app, currently in beta, allows people to post memorials “to remember loved ones and share their legacy and life with the rest of [their] Facebook friends”, yet also features memorial pages to celebrities, from as...

By James Bourne, 21 July 2014, 0 comments. Categories: Community, Facebook, Social Media.

Yo: Is it really that simple?

By Gram Bowsher

Yo: A two letter word with ambiguous origins and typically inconsequential meaning. Or is it not that simple? One of the newest trends in social media and mobile apps has been the rise of the app named after such a seemingly innocuous term. Giving users only the ability to send the word “Yo” to each other, the app has already received $1.2 million in investment and has risen to the number one in the iOS app store.

The fast rise of Yo was quickly followed by an influx of hack attempts, and...

By Randy Giusto, 02 July 2014, 2 comments. Categories: Brands, Community, Social Media.

Quip CEO Bret Taylor: I continue to be “awe-inspired” by Mark Zuckerberg

Bret Taylor, the CEO of collaborative document app Quip, says that Facebook’s continued aggressive pursuit of mobile is a “smart move” and that he continues to be “awe-inspired” by Mark Zuckerberg even after leaving the post of CTO in June 2012.

Taylor, who admitted that during his three year tenure Facebook’s transition to mobile had been “awkward”, explained why he thought tech companies who didn’t move to mobile would go the same way of firms who failed...

By James Bourne, 06 June 2014, 0 comments. Categories: B2B, Community, Facebook.

Salesforce: Why you can’t create a culture of brand advocacy overnight

Dan Rogers, VP EMEA marketing at Salesforce.com, sits down at a press table in the ExCeL. “Well, today was just about the highlight of my career,” he begins.

Looking at the Salesforce1 World Tour, with the announcement of a UK data centre and the renaming of the Heron Tower to the Salesforce Tower, it’s easy to see why. “Hearing that we have huge customer momentum and growth, and the growth of the partner ecosystem, is just amazing,” Rogers explains.

“As a marketer,...

By James Bourne, 23 May 2014, 0 comments. Categories: Branding, Brands, Community, Interview.

Twilio: The ‘age of the customer’ emphasises why brands need APIs

The issue of why brands should have APIs is not a new one, with articles as far back as 2011 espousing this notion. For Twilio, a provider of cloud-based APIs and a leader in the market, it’s about what CMO Lynda Smith calls “building great customer experiences.”

“What we’ve started to see as we looked across the customer base that we have, and all the interesting ways that we’re using communications, it’s...

By James Bourne, 21 May 2014, 0 comments. Categories: Brands, Community, Developers.