Google replaces Apple as world’s most valuable brand with Lego most ‘powerful’

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It has been a bunfight between these two tech behemoths over the past few years, but now Google has replaced Apple as the world’s most valuable brand with a value of $109.5 billion (£83.8bn), according to a new report from Brand Finance.

The report, the annual Global 500, also evaluates a variety of factors, from marketing investment, to familiarity, to corporate reputation, to work out the most ‘powerful’ brand beyond brass tacks, ranking Lego as the...

By James Bourne, 02 February 2017, 0 comments. Categories: Branding, Case Studies.

How Charlotte Tilbury listened to customer feedback to transform customer service

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“Beauty is not an exclusive club—there are no unattractive women, just some that don’t know they can be beautiful. They don’t understand the power of makeup and how it can transform their outer beauty, but also their inner confidence.” Charlotte Tilbury for Byrdie.

Charlotte Tilbury aims to make "every woman the most beautiful version...

By Matt Eames, 13 January 2017, 0 comments. Categories: Branding, Case Studies, Customer Experience.

Case study: Health brand Plenish's PRO marketing campaign

When devising our marketing campaigns for the year, we ensure that initiatives genuinely support our consumers and are realistic to incorporate in everyday life, while simultaneously aligning with the brand personality.

A key value of Plenish is being proactive and as a business we need to ensure that we are living and breathing this mantra, while demonstrating our category expertise to our audience.

In September, we launched a PRO Campaign, encouraging consumers to finish 2016 strong and perform at the top...

By Kara Rosen, 22 December 2016, 0 comments. Categories: Case Studies.

How to avoid brand fatigue and stay relevant

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The relationship between your brand and the customer is susceptible to change. Loyalty is short lived and customers are easily distracted. Unless you keep up with the market’s ever-changing needs and habits, something better will come along and your brand will, inevitably, get dumped.

Where once your brand inspired fond feelings and thrilled its customers, brand fatigue evokes the opposite. It doesn’t happen overnight, but if left unchecked it can damage your business beyond...

By Guy White, 03 October 2016, 0 comments. Categories: Best Practice, Branding, Case Studies.

How BHS can become a phoenix from the ashes with its relaunch

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We all love a story with a happy ending, especially when good triumphs over bad, heroes overcome villains and twists and turns keep us on our toes. The story of British Home Stores, or BHS, is one of these stories. 

The iconic British brand, established in 1928, succumbed to the challenge of physical and digital retailing earlier this year and gave up the ghost. With tired stores, confused product lines and jaded consumers, it lost itself along the way somewhere: it became a bit...

By Kieran Kilmartin, 30 September 2016, 0 comments. Categories: Case Studies, Commerce, E-Commerce.

Volvo launches short film series on Sky Atlantic

(c)Volvo Cars UK

We all know TV ads are a common kind of marketing for high-end car companies, but Volvo has taken it one step further with its very own series of three short films. 

Human Made Stories premiered on Sky Atlantic this month to mark Volvo's new 90 series range of cars. It focuses around "people who do things differently, challenge conventions and create their own path," such as:

  • Oliver Armitage, an innovative engineer whose lifelong pursuit is making human and machine work together seamlessly. Along with his team from Cambridge, Oliver works with...

By Rachael Power, 16 September 2016, 0 comments. Categories: Case Studies.

An inside peek at ChinaJoy: What was the conference like?

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So we know digital entertainment expo and conference ChinaJoy was a few weeks ago now, but it's not very often you get an exclusive live-diary peek inside the event from a UK perspective. 

Richard Downey, new global business director, mobile, at The Specialist Works, was there for the four days and wrote this very open blog about his experience.

Read on to find out more about his Shanghai adventures:

Wednesday 27 July

After a day spent battling the combined effects of...

By Richard Downey, 04 August 2016, 0 comments. Categories: Case Studies.

Why case study creation shouldn't be a teeth-pulling exercise

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Reviews, evidence, references. People increasingly expect to do business based on trustworthy proof of prior success.

So why do so many professional services organisations and marketers struggle to produce compelling, timely case studies?

It doesn’t matter whether you call them case studies, client stories or credentials, it all looks easy on paper.

In an ideal scenario, you deliver some great work. You write up the challenge, how you solved it and the positive impact that you...

By Sarah Dillingham, 19 July 2016, 0 comments. Categories: Best Practice, Case Studies.

Theresa May is first 'ordinary' member of The Marketors to be made PM

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Unless you've been hiding under a rock - or not in the UK - you'll have heard that Theresa May has now stepped into the role of Prime Minister at Number 10. 

But what you may not have known is that Prime Minister May is a liveryman of the Worshipful Company of Marketors. According to the City livery company that promotes marketing as a force for good, the Rt Hon Theresa May MP (her proper title) has been a member for the past 17 years.

Other Prime Ministers - such as Sir Winston Churchill...

By Rachael Power, 14 July 2016, 0 comments. Categories: Case Studies.