Marketing Tech News

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    Adpoints CEO Martin Pugh: Trying to solve brand ad avoidance

    James Bourne

    Martin Pugh is CEO of ad tech startup Adpoints, which has been trading since late 2012 but looks to have big plans for 2014. Pugh joined the company in December last year having previously held senior posts at Pizza Hut UK and Virgin Active UK among others. Through a publisher partnership with Nectar – also a major shareholder within the business – Adpoints offers a carrot to consumers, offering discount shopping points for those who watch adverts all the way through.

    About 4 days, 23 hours ago - 0 comments - Categories: Advertising, Brands, Consumers
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    Is Google Glass going to revolutionise football?

    Gareth Morgan

    Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

    About 5 days, 1 hour ago - 0 comments - Categories: Brands, Community, Google
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    Why we shouldn’t be surprised Honda makes the most viral car ads

    James Bourne

    Japanese car manufacturer Honda has hit first and second place in terms of the top 10 most viewed car adverts in the UK since 2010, according to figures published by video analytics provider Visible Measures. Colour us at MarketingTech as less than surprised. Infact, if the story had to be delivered in a Buzz Feed-styled headline, it would be: “You Won’t Believe Which Car Manufacturer Creates The Most Viral Ads...Oh Wait, Yes You Will.” So why would this be?

    About 5 days, 22 hours ago - 0 comments - Categories: Advertising, Analysis, Branding, Brands
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    Rachel’s Organic gets mobile responsive site design

    James Bourne

    Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth. The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.

    About 6 days, 21 hours ago - 0 comments - Categories: Branding, Brands, Design, Mobile
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    AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands

    James Bourne

    The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R). The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.

    About 1 week, 3 days ago - 0 comments - Categories: Branding, Brands, Community
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    Santander awarded LatAm ‘record breaking brand’ gong for football campaign

    James Bourne

    Santander Group has taken the ‘Record Breaking Brand’ award by Guinness World Records at its Global Festival of Media in Rome following a successful football-based campaign. The bank put together an integrated campaign in Latin America in order to find the most passionate and knowledgeable football fan, which attracted over 1.1 million players and set a record for the largest sports trivia competition.

    About 1 week, 5 days ago - 0 comments - Categories: Branding, Brands
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    Sticking with a theme: Amazon Fire TV product name review

    CatchWordBranding

    Amazon Fire TV is short and memorable – two qualities of a good name. It stays true to the fiery naming protocol and it immediately communicates one of the product’s points of difference from competitors: speed.

    About 1 week, 6 days ago - 0 comments - Categories: Branding, Brands, TV
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    Microsoft pens deal with Entertainment One UK for film promotion

    James Bourne

    Microsoft Advertising has announced a year-long strategic partnership with Entertainment One UK (eOne UK) to deliver new film launches across the Microsoft platform ecosystem.

    About 2 weeks ago - 0 comments - Categories: Advertising, Affiliate, Brands, Partnerships
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    The true cost of music for creatives

    Ricall Express

    Electro-rock artist Whitey caused a stir last year on social media, when he slammed a TV company for its refusal to pay artists for the use of their music. Whitey shared an email from the producers stating the simple reason of there ‘being no budget for music,’ gaining himself thousands of likes and retweets.

    About 2 weeks, 4 days ago - 0 comments - Categories: Advertising, Brands, Reputation
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    When longer is better: Using phrases in brand naming

    CatchWordBranding

    When product or company naming, I can’t tell you how many times a client will ask us for a brand name that’s as short as possible. One or two syllables. Six letters or less. Whatever. And while occasionally there are circumstances where brevity might be called for (unusual packaging constraints, for instance), sometimes (in fact, lots of times) longer is better.

    About 2 weeks, 4 days ago - 0 comments - Categories: Branding, Brands, SME Tips
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