Ello kiddies: Examining a utopian ad- and brand-agnostic future of social

Picture credit: Ello

You are not a product.

Meet Ello. With this declaration of intent this new, hip, invite-only social network has gotten plenty of traction over the past weeks for one key reason: it is fiercely opposed to brand dollars.

"Your social network is owned by advertisers", the firm's manifesto reads. "Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are...

By James Bourne, 29 September 2014, 1 comment. Categories: Analysis, Brands, Social Media.

Market research is a vital tool in helping brands invest wisely in loyalty marketing

The practice of customer loyalty marketing has become commonplace for many brands. However, by not pushing boundaries it is true to say that apathy can develop among people who feel increasingly less loyal to favored brands. As competition becomes ever more fierce in the battle to win over these customers, it can send them fleeing for cover from the deluge of loyalty tactics. To overcome this, brands have to think smart and focus more on delivering the customer touch points that matter most to their target...

By Maciej Fita, 24 September 2014, 0 comments. Categories: Brands, Community.

BOOM! AudioBoo rebrands to AudioBoom in “fundamental” name change

Audio content sharing provider audioBoo has rebranded and changed name to audioBoom, alongside putting together an iOS mobile app which works across all iDevices.

Why the name change? It’s a simple one letter addition, but it works on more than one level. As a piece of audio on the site is – or was – known as a ‘boo’, the company found it difficult getting brands and partners to ask their followers to ‘boo’ them on social media.

Add in the word ‘boom’...

By James Bourne, 23 September 2014, 0 comments. Categories: Branding, Brands.

Apple retains title as coolest brand in CoolBrands ranking

It seems not even a PR disaster involving the latest U2 album can stop Apple. The Cupertino firm has again topped the charts as the coolest brand in Britain, according to the latest study from CoolBrands.

Four of this year’s top five also made that position last year, with Apple ahead of Aston Martin (#2), Nike (#3) and Glastonbury (#5).

Twitter, which came eighth last year, misses out on the top 20 altogether, while Instagram (#14) is a new entry.

“The idea that CoolBrands is about fads and...

By James Bourne, 22 September 2014, 0 comments. Categories: Apple, Brands.

Songs of Innocence: The Apple gift that backfired horribly

I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them.

Apple learned this recently, with a poorly judged marketing decision to help promote their new iPhones.

The gift that backfired

As part of the launch for Apple’s new iPhones, Apple pushed a copy of the new U2 album Songs of Innocence, into 500,000,000 iTunes...

By Jim Connelly, 19 September 2014, 0 comments. Categories: Brands, Opinion, Reputation.

Evian teams up with Mr Men to create ‘Mr Glug’ brand character

Water brand Evian has teamed up with Sanrio, the Mr Men and Little Miss parent company, to create a brand new Mr Man character – ‘Mr Glug’.

“Mr Glug is a very active fellow indeed,” begins the copy. “His favourite sports include water skiing and roller blading.

“All that exercise makes him very thirsty and the thirstier he gets, the more the colour drains out of him,” it continues. “When this happens, Mr Glug must drink water so that his colour comes...

By James Bourne, 18 September 2014, 0 comments. Categories: Brands, Community, JustForFun.

Instagram confirms UK ads are on their way

Instagram is in the process of rolling out sponsored content and advertising alongside its regular content to UK users, according to a BBC report.

The adverts, which have already been launched in the US, will aim to be “as natural to Instagram as the photos and videos [users] enjoy from brands who are already using Instagram”, according to a spokesperson.

Unsurprisingly, reaction from the social community has been somewhat negative. Yet the photo-based social...

By James Bourne, 18 September 2014, 0 comments. Categories: Advertising, Brands, Social Media.

Microsoft’s branding: The ship has caught sail, but can it repair its hull?

One of the biggest complaints about Microsoft in recent years is that the company is slow to take advantage of new trends. This is something which appears to have now changed. Windows Phone is the perfect example of this, but even if Microsoft had been quicker off the mark, would their reputation have held them back?

Steve Ballmer, Microsoft's ex-CEO, famously laughed at the iPhone. Most people forget that Microsoft was even in the mobile game before Apple with Windows...

By Ryan Daws, 17 September 2014, 1 comment. Categories: Brands, Opinion.

will.i.am launches eyewear brand, asks for “dedication and passion”

Musician, entrepreneur and general techie will.i.am has today unveiled his eyewear brand, ill.i Optics, with a promotional video and campaign as part of the launch.

The product, created in conjunction with Australian designer George Gorrow, features a video where will.i.am is sat at a recording desk, yet cuts to various eyewear paraphernalia – will.i.am’s personal collection, spanning 20 years.

“I see a gap in the world of eyewear, and this is my instalment of what I feel is missing,”...

By James Bourne, 16 September 2014, 0 comments. Categories: Branding, Brands, Community.