UK consumers: We’ll give brands our most private details...but don’t be naughty with it

Research from Webtrends published today claims that more than half of Britons are not concerned amount the about of data they share with brands, with a third admitting they’d give up their data if they were offered rewards to go with it.

58% overall said they didn’t mind brands getting their intimate data, with 18-24 year olds, not surprisingly, the most likely to share (68%). 64% of 25-34 year olds were okay with giving companies their info.

In what may seem like a depressing indictment of UK...

By James Bourne, 25 July 2014, 0 comments. Categories: Brands, Consumers.

Buying in Facebook and Twitter: A new data generator

Social media seems to be impacting nearly every aspect of marketing. It allows brands to interact with consumers in a digital space. Feedback and customer service happen in real time. Now, it seems social media may be simplifying the ecommerce channel, giving consumers the ability to make purchases directly in the ads and posts for products they see in their feeds.

Both Facebook and 

By Randy Giusto, 25 July 2014, 0 comments. Categories: Brands, Facebook, Twitter.

Pegasystems CEO Alan Trefler: New era of customers represents serious test for brands

“A lot of companies across the globe are going to die over the next few years, and not because of macroeconomic stress, but because there is an entire emerging generation of customers who hate doing business with them.”

The opening line of Build for Change, written by Pegasystems CEO Alan Trefler, is pretty strong stuff. Trefler’s view is simple: enterprises need to reorganise their customer engagement strategy, or they’ll not be long for this world.

Why is this? Two words: generation...

By James Bourne, 24 July 2014, 0 comments. Categories: Brands, Interview.

New study aims to challenge “outdated” method of ranking brands in social

A new study released by Intent HQ aims to turn the tables on evaluating how brand strength is calculated through social – yet still comes up with predominantly the usual suspects in the highest echelons.

Google topped the charts as the most social brand with a perfect score of 100, followed by Twitter (86.41), and then a big gap to Instagram (53.74) and Apple (52.38) in third and fourth. Yet there were some left field suggestions which made the top 20; NASA (#5), TED (#11), Whole Foods (#13), Etsy (#19)...

By James Bourne, 23 July 2014, 0 comments. Categories: Branding, Brands, Research.

Bebo co-founder sends cease and desist to Airbnb after logo revamp

Michael Birch, the co-founder of recently revived social network Bebo, has sent a cease and desist document to apartment and rental firm Airbnb after claiming its widely discussed logo redesign is in breach of Bebo’s ‘genital marketing’ trademark.

The new Airbnb logo was unveiled last week in a blog post entitled ‘Belong Anywhere’, with the logo attempting to signify several things, the key one being a sense of human connection and belonging:

Picture credit:...

By James Bourne, 23 July 2014, 0 comments. Categories: Brands, Design, Social Media.

Examining the many faces of content marketing for brands

Last Thursday, Aspectus PR headed to the Institute of Education’s Logan Hall near Russell Square in London for the Content Marketing Show. Organised by Kelvin Newman at Rough Agenda, the twice-yearly event examines the good, the bad and the ugly of content marketing in rapid-fire sessions delivered by professionals drawn from across the media industry.

The core theme underpinning the show was the human aspect of social media. Captured succinctly in the form of an

By Alastair Turner, 21 July 2014, 0 comments. Categories: Brands, Content.

A call to action: Let's put an end to invisible advertising

We are facing a viewability crisis; but users who are forced to watch video ads are not the most interesting target for advertisers, argues Pierre Chappaz, Chairman and CEO Ebuzzing & Teads

Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.

The recent announcement that GroupM will soon withdraw from open...

By Pierre Chappaz, 16 July 2014, 0 comments. Categories: Advertising, Brands.

Ensuring banks use data to understand customers across all touchpoints

Integrating data insight from all channels to develop a 360-degree perspective of customers' preferences is vital to personalising service. Multichannel marketing knows this well, and as the digital age evolves, consumers expect continual cross-touchpoint recognition from organisations: banking is no exception.

Historically, physical bank branches were the main touchpoints for customer understanding; important flagship hubs for contact, cross-selling, and retention. As a result, until recently, people were...

By Jed Mole, 14 July 2014, 0 comments. Categories: Brands, e-commerce.

Seamless customer experiences: This is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.

Over the past few years we have placed much focus on developing digital channels to make the most of social media, mobile and data collection; however I believe that this...

By Mike Saunders, 11 July 2014, 0 comments. Categories: Brands, Consumers, e-commerce.

Take a look at how McDonald’s, Guinness and Coca-Cola have kept their brands fresh over 100 years

For any historic, established big brand, they can’t rest on their laurels if they want to stay at the top. Whether it’s through a catchy marketing slogan, or a change to the company logo, the sands of time are constantly shifting.

Take three of the world’s biggest brands; McDonald’s, Guinness and Coca-Cola.

It’s fair to say that the ubiquitous soft drinks manufacturer has suffered slightly over the past year or so, where before it was at the very summit of its brand power. Earlier this week

By James Bourne, 11 July 2014, 0 comments. Categories: Brands, Infographic.