Bombardier vows to restart its consumer marketing after Rik Mayall’s death

Real ale brand Bombardier Beer has revealed it is to restart its consumer marketing push, nearly three months after the death of actor Rik Mayall.

Mayall, who passed away in June at the age of 56, had played Bomardier’s brand character, William Charles Bedford, since 2011. Since then Bombardier has continued its B2B and trade publication marketing campaigns, but had stopped posting on its Twitter as a mark of respect to the late star.

Yet a statement released by Bombardier from Mayall’s family has...

By James Bourne, 27 August 2014, 0 comments. Categories: Branding, Brands, Consumers.

Alan Trefler book extract: Generation D and brand identity

In Alan Trefler’s new book, Build for Change, the Pegasystems CEO asserts that “a lot of companies across the globe are going to die over the next few years – not because of macroeconomic stress, but because there is an entire emerging generation of customers who hate doing business with them.” In the last extract, Trefler defines Generation D, a new type of customer threatening to fundamentally change how companies do business. Here, he examines how Gen D relates to traditional brand...

By Alan Trefler, 19 August 2014, 0 comments. Categories: Branding, Brands.

Why honesty is an all important policy for brands in the digital world

Four out of five consumers are more likely to “respect” an honest company, according to survey data of over 2000 consumers published today by Intent HQ.

This means being upfront and honest about how a user’s personal data is being used - and according to the social data analysts at Intent, it’s a key point for brands to unlock consumers’ trust, as an honest customer will reward your endeavour.

This comes from such basic best practices as adding social logins to your brand’s...

By James Bourne, 18 August 2014, 0 comments. Categories: Branding, Brands.

New study aims to challenge “outdated” method of ranking brands in social

A new study released by Intent HQ aims to turn the tables on evaluating how brand strength is calculated through social – yet still comes up with predominantly the usual suspects in the highest echelons.

Google topped the charts as the most social brand with a perfect score of 100, followed by Twitter (86.41), and then a big gap to Instagram (53.74) and Apple (52.38) in third and fourth. Yet there were some left field suggestions which made the top 20; NASA (#5), TED (#11), Whole Foods (#13), Etsy (#19)...

By James Bourne, 23 July 2014, 0 comments. Categories: Branding, Brands, Research.

Goodbye SponsorPay, hello Fyber: Ad optimisation platform rebrands

SponsorPay is no more. The Berlin-based ad optimisation revenue platform has changed its name in favour of Fyber, with the company calling the rebrand “a natural evolution.”

When companies change their name it can be for a myriad of reasons, but it often comes down to two main issues: either because the old name didn’t align with what the company was now doing, or because it felt like the right time to start afresh.

By James Bourne, 18 July 2014, 0 comments. Categories: Advertising, Branding, Developers.

Bulmers goes cross-screen for pioneering UK advertising campaign

Cider brand Bulmers has unleashed its latest creative campaign with Microsoft which enables users to watch an advert piece by piece through whichever platform they are on.

The campaign, created by Starcom MediaVest, Adam & Eve DDB and We Are Social, uses technology from Microsoft called Creative Sequencing. This means that Bulmers adverts can appear on a variety of devices and platforms, from Windows 8 to MSN, Skype and Xbox 360.

This is achieved through the logging of a user’s Microsoft ID, which...

By James Bourne, 01 July 2014, 0 comments. Categories: Advertising, Branding, Brands.

Persistent pyromaniacs: Amazon Fire phone name review

Amazon started in 1995 with the tagline “Earth’s biggest bookstore", but they quickly outgrew that and shifted to “Earth’s biggest selection." More recently, their tagline was “And you’re done," but it seems like they are no longer promoting that one either.

So, I’d like to submit a new tagline for their consideration: “Burn baby burn." Why? Because they are pyromaniacs. It’s official now. It started with the Kindle,...

By CatchWordBranding, 23 June 2014, 0 comments. Categories: Branding, Brands.

Why Apple bought Beats for the consumers’ brains, not their headphones

“Algorithms can’t do the job alone,” Jimmy Iovine, ex-CEO of Beats and newly minted Apple executive, said when talking about how the alchemical arithmetic that determine Google’s search results, Facebook’s newsfeed, and the ads served along with them, works to a point but getting any better needs the consumer’s active involvement.

Marketers of all ilks - but especially those in the mobile and online space - would be wise to heed Iovine’s words. Treating online...

By Arnel Leyva, 08 June 2014, 0 comments. Categories: Branding, Brands, Opinion.

Listen up: How Beats Audio accelerates innovation to become a billion-dollar business

Did you hear that?  Did you hear the voice of the consumer singing a sweet song about their needs, dreams and desires?  Rapper/producer Dr. Dre and record mogul Jimmy Iovine heard it, and they crafted it into their latest hit:  beats audio.

There’s been a lot of chatter about beats audio in the news recently, with speculation that Apple is planning to purchase the company for $3.2 billion grows louder and louder.  While we may not all agree that this is a smart business decision, we can agree that...

By Randy Giusto, 30 May 2014, 0 comments. Categories: Branding, Brands.