Marketing Tech News

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    Why we shouldn’t be surprised Honda makes the most viral car ads

    James Bourne

    Japanese car manufacturer Honda has hit first and second place in terms of the top 10 most viewed car adverts in the UK since 2010, according to figures published by video analytics provider Visible Measures. Colour us at MarketingTech as less than surprised. Infact, if the story had to be delivered in a Buzz Feed-styled headline, it would be: “You Won’t Believe Which Car Manufacturer Creates The Most Viral Ads...Oh Wait, Yes You Will.” So why would this be?

    About 1 week, 1 day ago - 0 comments - Categories: Advertising, Analysis, Branding, Brands
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    Rachel’s Organic gets mobile responsive site design

    James Bourne

    Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth. The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.

    About 1 week, 2 days ago - 0 comments - Categories: Branding, Brands, Design, Mobile
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    CISAC’s Eric Baptiste: Why intellectual property is a universal, human rights concept

    James Bourne

    The issue of intellectual property for creative artists in the YouTube, Spotify-oriented age has never been more pronounced. Eric Baptiste is the newly elected chairperson of the board of directors at CISAC (International Confederation of Societies of Authors and Composers.) Having served on the board for four years and previously been chief executive, he’s aware of the concerns that creative artists have.

    About 1 week, 5 days ago - 0 comments - Categories: Branding, Community, Interview
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    AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands

    James Bourne

    The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R). The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.

    About 1 week, 6 days ago - 0 comments - Categories: Branding, Brands, Community
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    The power of animated storytelling in content marketing

    Homebaked Films

    It’s the power of narrative experiences – our stories – that is capturing the attention of linguists, psychologists, and historians alike as they search for the answer to the simple question: Why do we love stories so much?

    About 1 week, 6 days ago - 0 comments - Categories: B2B, Blogging, Branding, Content
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    Santander awarded LatAm ‘record breaking brand’ gong for football campaign

    James Bourne

    Santander Group has taken the ‘Record Breaking Brand’ award by Guinness World Records at its Global Festival of Media in Rome following a successful football-based campaign. The bank put together an integrated campaign in Latin America in order to find the most passionate and knowledgeable football fan, which attracted over 1.1 million players and set a record for the largest sports trivia competition.

    About 2 weeks ago - 0 comments - Categories: Branding, Brands
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    Sticking with a theme: Amazon Fire TV product name review

    CatchWordBranding

    Amazon Fire TV is short and memorable – two qualities of a good name. It stays true to the fiery naming protocol and it immediately communicates one of the product’s points of difference from competitors: speed.

    About 2 weeks, 1 day ago - 0 comments - Categories: Branding, Brands, TV
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    How one press release got first page Google love in less than 24 hours

    Maciej Fita

    There’s a lot of debate these days about whether online PR can be effective in a world of overhauled search algorithms, social media pushes, and a fast pace that generally pushes big news off the front page almost as soon as it comes about. A Naples, Florida based SEO company has evidence that there is still a place for good PR and online press releases, bringing home some excellent results for a low investment through a news release within a mere 24 hours.

    About 2 weeks, 5 days ago - 0 comments - Categories: Branding, PR, SEO, SME Tips
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    When longer is better: Using phrases in brand naming

    CatchWordBranding

    When product or company naming, I can’t tell you how many times a client will ask us for a brand name that’s as short as possible. One or two syllables. Six letters or less. Whatever. And while occasionally there are circumstances where brevity might be called for (unusual packaging constraints, for instance), sometimes (in fact, lots of times) longer is better.

    About 3 weeks ago - 0 comments - Categories: Branding, Brands, SME Tips
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    Simply visionary: Oculus Rift name review

    CatchWordBranding

    Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers. And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition for the Oculus Rift headset than just videogames.

    About 3 weeks, 1 day ago - 0 comments - Categories: Branding, Brands
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