Marketing Tech News

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    The power of animated storytelling in content marketing

    Homebaked Films

    It’s the power of narrative experiences – our stories – that is capturing the attention of linguists, psychologists, and historians alike as they search for the answer to the simple question: Why do we love stories so much?

    About 1 week, 6 days ago - 0 comments - Categories: B2B, Blogging, Branding, Content
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    Google penalises guest blog network MyBlogGuest

    Amy Edwards

    It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that guest blogging for SEO is dead.

    About 1 month ago - 0 comments - Categories: Blogging, Google, SEO
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    Google’s Matt Cutts warns of the death of SEO guest blogging

    James Bourne

    It’s finished, stick a fork in it: Google’s Matt Cutts has officially proclaimed the death of guest blogging for SEO. In a blog post from yesterday, the head of Google’s webspam team has confirmed what a lot of people already suspected; accepting guest blogs with paid for dofollow links will more likely harm your brand than help it.

    About 3 months ago - 2 comments - Categories: Blogging, Brands, SEO
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    Why blog posts should be lead generation tools

    Nick Stamoulis

    Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will generate traffic from the search engines.

    About 5 months, 3 weeks ago - 0 comments - Categories: Blogging, Selling, SEO, Strategy
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    Guest blogging: Worth the risk?

    Amy Edwards

    Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

    About 9 months, 3 weeks ago - 0 comments - Categories: Blogging, Content, Google, Industry, Partnerships, Reputation, SEO
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    SOS: How to survive a blogging burnout

    Amy Edwards

    You've always loved blogging and you've been happily reeling out compelling, dynamic, witty blogs for a good few months/years now, but just lately something hasn't been feeling quite right. You don't really know how it happened but you think somehow *deep breath* you might have fallen out of love with blogging.

    About 11 months ago - 1 comment - Categories: Blogging, Content, SME Tips
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    WordPress increases dominance as CMS of choice

    James Bourne

    A new piece of research from Royal Pingdom has come back with a perhaps unsurprising conclusion; WordPress is the most popular blogging platform – but more interestingly, its dominance is growing. The researchers analysed the top 100 blogs from Technorati and assessed which platform was on which – and it transpires that over half (52%) were on WordPress, a number up from 48% in 2012.

    About 11 months, 2 weeks ago - 0 comments - Categories: Blogging, Industry, Strategy
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    5 reasons no one’s reading your blog

    Amy Edwards

    You've set up your own blog. You've purchases your domain name, picked out a server and even picked out a shiny theme and some nice WordPress plugins to help with things like SEO. You've read up on the do's and don'ts of blogging and you've been writing and publishing posts consistently for a few months now - but something's not right.

    About 11 months, 3 weeks ago - 0 comments - Categories: Blogging, Community, Content, Reputation
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    Bloggers: Social search and the freedom to focus on quality

    Jim Connelly

    Social search is changing the game for business owners who blog and create content. Thankfully, it's changing things in our favour and that's what today's post is all about. Thankfully though, traditional search is becoming less and less relevant, as social search (recommendations from our social networks) soar.

    About 11 months, 4 weeks ago - 0 comments - Categories: Blogging, Google, Search, Social Media, Strategy
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    Four effective ways to protect your blog content

    Maciej Fita

    Content scraping is one of the biggest challenges facing the blogosphere. No matter how hard ones tries to protect their content, scrapers will find a way to steal it. This can be disturbing, considering that your content is all over the web, with no credit for your efforts. Sometimes, stolen content might even outrank your own creation, which is truly stressful. Luckily, a few open routes can help you can help you protect your content from scrapers.

    About 1 year ago - 0 comments - Categories: Blogging, Content, Reputation
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