Opinion: Why you shouldn't get swept up in the WordPress wave

By Richard Healy, Co Founder and VP of Technology & Design, BaseKit

WordPress is indisputably the most selected website platform online today. With over 60 million sites online right now, it is clear that it is a popular choice for bloggers and businesses alike.  A countless number of new blogs are set up every week on this platform which is known to manage 22 per cent of all new sites on the web. 

But is WordPress the right choice for your SME?

By Richard Healy, 28 August 2014, 0 comments. Categories: Blogging, Content, SME Tips.

The power of animated storytelling in content marketing

People want to know more about the world. It’s written in our name – Homo sapien literally means “wise man,” from the latin word “sapere” meaning “to taste, have taste, be wise.” Our very nature is tethered to our ability to perceive and discern truth through experiences – both real and narrative.

And it’s the power of narrative experiences – our stories – that is capturing the attention of linguists,...

By Homebaked Films, 10 April 2014, 1 comment. Categories: B2B, Blogging, Branding, Content.

Google penalises guest blog network MyBlogGuest

By Amy@BubbleJobs

It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that

By Amy Edwards, 21 March 2014, 1 comment. Categories: Blogging, Google, SEO.

Google’s Matt Cutts warns of the death of SEO guest blogging

It’s finished, stick a fork in it: Google’s Matt Cutts has officially proclaimed the death of guest blogging for SEO.

In a blog post from yesterday, the head of Google’s webspam team has confirmed what a lot of people already suspected; accepting guest blogs with paid for dofollow links will more likely harm your brand than help it.

“This is why we can’t have nice things in the SEO space,” Cutts ruefully states.

It’s worth noting...

By James Bourne, 21 January 2014, 3 comments. Categories: Blogging, Brands, SEO.

Why blog posts should be lead generation tools

Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will generate traffic...

By Nick Stamoulis, 30 October 2013, 0 comments. Categories: Blogging, Selling, SEO, Strategy.

Guest blogging: Worth the risk?

Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

Now, in...

By Amy Edwards, 01 July 2013, 0 comments. Categories: Blogging, Content, Google, Industry, Partnerships, Reputation, SEO.

SOS: How to survive a blogging burnout

By Amy@BubbleJobsYou’ve always loved blogging and you’ve been happily reeling out compelling, dynamic, witty blogs for a good few months/years now but just lately something hasn’t been feeling quite right. You don’t really know how it happened but you think somehow *deep breath* you might have fallen out of love with blogging.

Suddenly the thought of creating yet another clever, creative blog on a certain theme now fills you with dread and right now you’d happily watch paint dry if...

By Amy Edwards, 28 May 2013, 1 comment. Categories: Blogging, Content, SME Tips.

WordPress increases dominance as CMS of choice

A new piece of research from Royal Pingdom has come back with a perhaps unsurprising conclusion; WordPress is the most popular blogging platform – but more interestingly, its dominance is growing.

The researchers analysed the top 100 blogs from Technorati and assessed which platform was on which – and it transpires that over half (52%) were on WordPress, a...

By James Bourne, 09 May 2013, 0 comments. Categories: Blogging, Industry, Strategy.

5 reasons no one’s reading your blog

You’ve set up your own blog, You’ve purchased your domain name, picked out a server and even picked out a shiny theme and some nice WordPress plugins to help with things like SEO. You’ve read up on the Dos and Don’ts of blogging and you’ve been writing and publishing posts consistently for a few months now… but something’s not right.

No matter how much you write or how often you share, you’re just not really attracting the right amount of traffic… or...

By Amy Edwards, 03 May 2013, 0 comments. Categories: Blogging, Community, Content, Reputation.

Bloggers: Social search and the freedom to focus on quality

Social search is changing the game for business owners who blog and create content. Thankfully, it’s changing things in our favour and that’s what today’s post is all about.

Even the best search engine is flawed

Whilst regarded by many as the best search engine available, even Google search is extremely easy to fool and still often rewards frequently updated content, over high quality content. As a result, people like myself who find it easy to write regularly, and those who use super-smart SEO to...

By Jim Connelly, 29 April 2013, 0 comments. Categories: Blogging, Google, Search, Social Media, Strategy.