Why blog posts should be lead generation tools
Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will generate traffic from the search engines.
Guest blogging: Worth the risk?
Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.
SOS: How to survive a blogging burnout
You've always loved blogging and you've been happily reeling out compelling, dynamic, witty blogs for a good few months/years now, but just lately something hasn't been feeling quite right. You don't really know how it happened but you think somehow *deep breath* you might have fallen out of love with blogging.
WordPress increases dominance as CMS of choice
A new piece of research from Royal Pingdom has come back with a perhaps unsurprising conclusion; WordPress is the most popular blogging platform – but more interestingly, its dominance is growing. The researchers analysed the top 100 blogs from Technorati and assessed which platform was on which – and it transpires that over half (52%) were on WordPress, a number up from 48% in 2012.
5 reasons no one’s reading your blog
You've set up your own blog. You've purchases your domain name, picked out a server and even picked out a shiny theme and some nice WordPress plugins to help with things like SEO. You've read up on the do's and don'ts of blogging and you've been writing and publishing posts consistently for a few months now - but something's not right.
Bloggers: Social search and the freedom to focus on quality
Social search is changing the game for business owners who blog and create content. Thankfully, it's changing things in our favour and that's what today's post is all about. Thankfully though, traditional search is becoming less and less relevant, as social search (recommendations from our social networks) soar.
Four effective ways to protect your blog content
Content scraping is one of the biggest challenges facing the blogosphere. No matter how hard ones tries to protect their content, scrapers will find a way to steal it. This can be disturbing, considering that your content is all over the web, with no credit for your efforts. Sometimes, stolen content might even outrank your own creation, which is truly stressful. Luckily, a few open routes can help you can help you protect your content from scrapers.
12 must haves when writing a blog post
Writing a blog post is not just about slapping up some content and crossing your fingers. It is about strategy, implementation and execution. There is a reason why some blogs are so much more successful than other blogs. The folks at DivvyHQ recently put together this helpful infographic piece showcasing all the major steps each blog owner or writer should be taking when constructing new blog posts.
Blogging, social networks, newsletters: Your clients are watching you
Thanks to social networks, blogging and newsletters, your prospective clients or customers can see what you’re doing, like never before. As a result, the basics of developing your business today are extremely simple. It's all about doing, rather than saying.
Social business: Before you publish, press pause and think
I want you to think about the following for a moment: the last tweet you sent; the last blog post you published; the last marketing email you sent; the last blog comment you made; the last Facebook status you wrote. Each of those actions could easily be someone's first exposure to you.