Marketing Tech News

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    How to make your company’s webcasts a must see

    Jake Ward

    Companies across the globe are directly reaching their target audience via webcasting. However, whilst some are ensuring they are getting many viewers, who watch for extended periods of time, others are clearly lagging behind. How do you make your webcasts a must see?

    About 6 days, 4 hours ago - 0 comments - Categories: B2B, Video
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    Communications separates white boxes from white noise in SDN debate

    Alastair Turner

    Software-defined networking (SDN) is a revolution going on quietly behind closed doors. However, the media buzz surrounding the technology has been growing, and it proved a hot topic at last week’s Interop conference in Las Vegas, where a number of commercial products and supporting technologies were announced.

    About 1 week, 3 days ago - 0 comments - Categories: B2B, PR
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    The power of animated storytelling in content marketing

    Homebaked Films

    It’s the power of narrative experiences – our stories – that is capturing the attention of linguists, psychologists, and historians alike as they search for the answer to the simple question: Why do we love stories so much?

    About 1 week, 3 days ago - 0 comments - Categories: B2B, Blogging, Branding, Content
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    How to create a buzz-worthy social media campaign for B2B clients

    Alastair Turner

    Finance. Technology. Energy. These industries can appear complex and are not always easy to understand fully or explain to others, especially through social media. As PR practitioners, our clients count on us to make their news and accomplishments jump off the page, and they increasingly expect these results via social channels.

    About 1 week, 5 days ago - 0 comments - Categories: B2B, PR, Social Media
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    Adbrain launches beta platform after seed funding round

    James Bourne

    Real-time advertising platform Adbrain has launched a private beta platform for its programmatic ad buying solution, nine months after nailing $1.5m in seed funding. The platform, which enables programmatic mobile audience buying, has garnered support from ad companies M&C Saatchi Mobile, Fetch and Somo, as well as agencies Annalect and The Exchange Lab.

    About 2 months ago - 0 comments - Categories: Advertising, B2B, Brands, Interview, Mobile
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    Why not all B2B content should be gated

    Nick Stamoulis

    An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of informational content for them to consume. B2Bs often use their content as a form of lead generation.

    About 2 months ago - 0 comments - Categories: B2B, SEO
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    Where now for Twitter following yesterday’s earnings call?

    James Bourne

    Twitter has reported a $645m (£396m) net loss having only gone public three months ago. But is this symptomatic of a greater issue, or should the shareholders not be worried?

    About 2 months, 1 week ago - 0 comments - Categories: B2B, Brands, Twitter
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    DataSift CEO Nick Halstead on the future of unstructured enterprise data

    James Bourne

    Nick Halstead, CEO and founder of social data platform DataSift, has had a very busy month. In December, his company received a $42m investment from a consortium of venture capitalists, led primarily by Insight Venture Partners, with the money going to accelerate both sales and technology development. At the time, there was plenty of comparison between DataSift and Twitter search monitoring firm Topsy, which last month was acquired by Apple. Yet Halstead, speaking to MarketingTech, is quick to quell the discussion.

    About 3 months, 2 weeks ago - 0 comments - Categories: B2B, Interview, Social Media, Strategy
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    Facebook Business Pages: Why your results just nosedived

    Jim Connelly

    A leaked slide deck shows that organic (unpaid) posts you share via your Facebook Business Page, will reach fewer and fewer people. As Advertising Age put it: “If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.” A number of you have asked me to share my thoughts, so here they are!

    About 4 months ago - 0 comments - Categories: B2B, Brands, Content, Facebook, Social Media
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    Yahoo! starts domain name auction, clearing out lots of real estate

    James Bourne

    Roll up, roll up. Yahoo! is for one week only clearing out over 500 domain names built up over the years – with prices ranging from $100 to $1.5m. The event, dubbed ‘Domainapalooza’, runs until November 21 and according to Kevin Kramer, deputy general counsel, once the company had stumbled upon these URLs, it was only fair to let other companies use them rather than hog the real estate.

    About 5 months ago - 0 comments - Categories: B2B, Brands, Domains, Reputation, Selling
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