The pros and cons of buying followers on Twitter

How many followers do you have? 10s, 100s, 1000s, more? When you first start out on social media, building a following can be slow. And for that reason many people are now opting to buy their friends. But apart from being a bit sneaky, are there any other disadvantages of buying Twitter followers? We’ll discuss that here.

How Do You Buy Followers? 

The most common way of buying followers is through a method called ‘zombie account following’. This is where you enlist the services of a 3rd party...

By Gareth Morgan, 02 September 2014, 0 comments. Categories: B2B, Social Media, Twitter.

Quip CEO Bret Taylor: I continue to be “awe-inspired” by Mark Zuckerberg

Bret Taylor, the CEO of collaborative document app Quip, says that Facebook’s continued aggressive pursuit of mobile is a “smart move” and that he continues to be “awe-inspired” by Mark Zuckerberg even after leaving the post of CTO in June 2012.

Taylor, who admitted that during his three year tenure Facebook’s transition to mobile had been “awkward”, explained why he thought tech companies who didn’t move to mobile would go the same way of firms who failed...

By James Bourne, 06 June 2014, 0 comments. Categories: B2B, Community, Facebook.

Spring cleaning season? Why marketing cloud management should top your list

The closet near our front door, if excavated, would reveal years of family activities, sports, outerwear fashions, and hordes of forgotten treasures. I fantasise about the Saturday when I dive in and clear out its contents, emptying it of everything except my favourite items. But I can’t. Everyone in my family uses this closet and, buried amidst forgotten items, are key objects that enable our daily schedules. I need a regular process where we come together and decide how the closet should function, and...

By Amy King, 14 May 2014, 0 comments. Categories: B2B, Industry.

How to make your company’s webcasts a must see

Companies across the globe are directly reaching their target audience via webcasting. However, whilst some are ensuring they are getting many viewers, who watch for extended periods of time, others are clearly lagging behind. How do you make your webcasts a must see?

The right content

Naturally, how compelling your webcast is, can sometimes simply come down to the nature of the content. This is ultimately about the value proposition for the viewer. A dull corporate presentation is going to get people turning...

By Jake Ward, 14 April 2014, 0 comments. Categories: B2B, Video.

Communications separates white boxes from white noise in SDN debate

Software-defined networking (SDN) is a revolution going on quietly behind closed doors. However, the media buzz surrounding the technology has been growing, and it proved a hot topic at last week’s Interop conference in Las Vegas, where a number of commercial products and supporting technologies were announced.

SDN is when the software is separated from the hardware that...

By Alastair Turner, 10 April 2014, 0 comments. Categories: B2B, PR.

The power of animated storytelling in content marketing

People want to know more about the world. It’s written in our name – Homo sapien literally means “wise man,” from the latin word “sapere” meaning “to taste, have taste, be wise.” Our very nature is tethered to our ability to perceive and discern truth through experiences – both real and narrative.

And it’s the power of narrative experiences – our stories – that is capturing the attention of linguists,...

By Homebaked Films, 10 April 2014, 1 comment. Categories: B2B, Blogging, Branding, Content.

How to create a buzz-worthy social media campaign for B2B clients

Finance. Technology. Energy. These industries can appear complex and are not always easy to understand fully or explain to others, especially through social media.

As PR practitioners, our clients count on us to make their news and accomplishments jump off the page, and they increasingly expect these results via social channels.

With only 140 characters to work with, the task can seem quite daunting, particularly for business-oriented clients that have strict messaging guidelines, policies and procedures.

So...

By Alastair Turner, 07 April 2014, 0 comments. Categories: B2B, PR, Social Media.

Adbrain launches beta platform after seed funding round

Real-time advertising platform Adbrain has launched a private beta platform for its programmatic ad buying solution, nine months after nailing $1.5m in seed funding.

The platform, which enables programmatic mobile audience buying, has garnered support from ad companies M&C Saatchi Mobile, Fetch and Somo, as well as agencies Annalect and The Exchange Lab.

Adbrain claims its solution is unique because it enables buyers to layer first, second and third party data for “hyper-efficient real-time mobile...

By James Bourne, 19 February 2014, 0 comments. Categories: Advertising, B2B, Brands, Interview, Mobile.

Why not all B2B content should be gated

An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of informational content for them to consume. B2Bs often use their content as a form of lead...

By Nick Stamoulis, 18 February 2014, 0 comments. Categories: B2B, SEO.

Where now for Twitter following yesterday’s earnings call?

Twitter has reported a $645m (£396m) net loss having only gone public three months ago. But is this symptomatic of a greater issue, or should the shareholders not be worried?

The news that Twitter had reported a loss of $645m was taken two ways by the media and analysts: it was to be expected, and it showed that while Twitter was starting to make money, the user numbers weren’t going the same way.

This is an interesting issue, given there was concern over the fact Twitter had not made a profit in...

By James Bourne, 06 February 2014, 0 comments. Categories: B2B, Brands, Twitter.