A guide to making marketing human in the age of artificial intelligence
There is no denying that we are entering a new phase in how technology helps to connect brands with consumers.
We are moving from visual interfaces to text and voice. Language. Speaking to our devices like we speak to our friends, family and colleagues.
As messenger apps secure the lion’s share of our connected time, customers will increasingly expect and want to interact with brands in these channels.
It’s easier, effortless and convenient. And Facebook, and Viber, and Kik,...