Dyson: Lessons from its first retail experience
Dyson's just opened its first dedicated UK store, taking its offering up a notch. But how did the business' first retail concept fare against other innovation heavyweights in terms of customer experience?
Of course, brilliantly. But we could still urge them to go further.
The store seems aesthetically sharp and alive with motion. Its salon experience is equipped with in-store hair stylists, meaning Dyson drives understanding of its...